{"id":65562,"date":"2025-03-21T23:09:42","date_gmt":"2025-03-22T03:09:42","guid":{"rendered":"https:\/\/digital.hec.ca\/?p=65562"},"modified":"2025-03-24T12:14:29","modified_gmt":"2025-03-24T16:14:29","slug":"tiktok-insights-using-data-to-boost-content-engagement","status":"publish","type":"post","link":"https:\/\/digital.hec.ca\/en\/blog\/tiktok-insights-using-data-to-boost-content-engagement\/","title":{"rendered":"TikTok Insights: Using Data to Boost Content Engagement"},"content":{"rendered":"\n<p>In today\u2019s digital marketing world, TikTok has emerged as a dominant platform for content creators, providing endless opportunities for visibility and engagement. However, posting videos without a clear strategy can hinder growth. Therefore, TikTok Insights can be a powerful analytics tool that helps creators analyze audience behavior, enhance engagement, and refine their content strategy for better results.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"546\" src=\"https:\/\/digital.hec.ca\/wp-content\/uploads\/2025\/03\/IMG_8420-1-1024x546.png\" alt=\"Icons of likes, shares, and hashtags show how data helps creators improve their content, get more views, and reach more people.\" class=\"wp-image-65570\" srcset=\"https:\/\/digital.hec.ca\/wp-content\/uploads\/2025\/03\/IMG_8420-1-1024x546.png 1024w, https:\/\/digital.hec.ca\/wp-content\/uploads\/2025\/03\/IMG_8420-1-300x160.png 300w, https:\/\/digital.hec.ca\/wp-content\/uploads\/2025\/03\/IMG_8420-1-768x410.png 768w, https:\/\/digital.hec.ca\/wp-content\/uploads\/2025\/03\/IMG_8420-1.png 1125w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><br>Understanding Two Important TikTok Insights to boost content reach and engagement<\/strong><\/h2>\n\n\n\n<p>TikTok insights is an analytics feature available to creator and business accounts. It provides valuable data on audience demographics, video performance, and account growth. Each creator has a different target audience, so understanding TikTok Insights is important to create content that connects. By understanding audience demographics and activity patterns, creators can refine their strategies, ensuring their content reaches the right viewers at the optimal times.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Understanding Your Audience<\/strong>: demographics data helps creators to identify the age, gender, and location of their audience. Therefore, creators can provide suitable content to the right target viewers.\u00a0<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"677\" src=\"https:\/\/digital.hec.ca\/wp-content\/uploads\/2025\/03\/IMG_8421.png\" alt=\"Analyzing TikTok Insights, showing data of audience demographics\" class=\"wp-image-65572\" style=\"width:430px;height:auto\" srcset=\"https:\/\/digital.hec.ca\/wp-content\/uploads\/2025\/03\/IMG_8421.png 1000w, https:\/\/digital.hec.ca\/wp-content\/uploads\/2025\/03\/IMG_8421-300x203.png 300w, https:\/\/digital.hec.ca\/wp-content\/uploads\/2025\/03\/IMG_8421-768x520.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Understanding Posting Schedule<\/strong>: optimizing posting schedules based on audience activity data helps to determine the best days and hours for publishing content to maximize reach and engagement.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"350\" height=\"283\" src=\"https:\/\/digital.hec.ca\/wp-content\/uploads\/2025\/03\/followeractiviy-tiktok-1.webp\" alt=\"TikTok Insights: best time and days to post schedules for creators\" class=\"wp-image-65585\" style=\"width:344px;height:auto\" srcset=\"https:\/\/digital.hec.ca\/wp-content\/uploads\/2025\/03\/followeractiviy-tiktok-1.webp 350w, https:\/\/digital.hec.ca\/wp-content\/uploads\/2025\/03\/followeractiviy-tiktok-1-300x243.webp 300w\" sizes=\"auto, (max-width: 350px) 100vw, 350px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>TikTok\u2019s Latest Trends<\/strong><\/h2>\n\n\n\n<p>To further enhance engagement and reach, creators should stay on top of TikTok\u2019s latest trends. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"964\" height=\"518\" src=\"https:\/\/digital.hec.ca\/wp-content\/uploads\/2025\/03\/TikTok-trends-discovery-page.png\" alt=\"TikTok's latest trends: hashtags, songs, TikTok videos\" class=\"wp-image-65587\" style=\"width:525px;height:auto\" srcset=\"https:\/\/digital.hec.ca\/wp-content\/uploads\/2025\/03\/TikTok-trends-discovery-page.png 964w, https:\/\/digital.hec.ca\/wp-content\/uploads\/2025\/03\/TikTok-trends-discovery-page-300x161.png 300w, https:\/\/digital.hec.ca\/wp-content\/uploads\/2025\/03\/TikTok-trends-discovery-page-768x413.png 768w\" sizes=\"auto, (max-width: 964px) 100vw, 964px\" \/><\/figure>\n\n\n\n<p>1.<strong> Trending Hashtags<\/strong>: Hashtags are essential for expanding content reach. By using trending hashtags, creators can increase the visibility of their videos within niche communities.\u00a0<\/p>\n\n\n\n<p>2. <strong>Trending Songs<\/strong>: Music is at the heart of TikTok\u2019s viral culture, and using trending songs in your videos can help increase visibility. Also, engagement is often higher when creators use popular songs on TikTok.<\/p>\n\n\n\n<p>3. <strong>Popular TikTok Videos<\/strong>: Understanding what type of content performs well on TikTok is another key to boosting engagement. Creators can be inspired from TikTok videos to produce similar content that aligns with what audiences are actively engaging with.<\/p>\n\n\n\n<p>In conclusion, TikTok Insights can be a tool helping creators to optimize their content strategy. Creators should learn to understand audience demographics, posting schedules, and recently TikTok trends. By leveraging this data, creators can boost reach, engagement, and overall performance on the platform.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Reference&nbsp;<\/strong><\/h2>\n\n\n\n<p>TikTok Creator Academy. (2025, Feb 26)<strong>. <\/strong>Introducing TikTok analytics. TikTok.com. Retrieved from <a href=\"https:\/\/www.tiktok.com\/creator-academy\/en\/article\/tool-analytics-intro\">https:\/\/www.tiktok.com\/creator-academy\/en\/article\/tool-analytics-intro<\/a>\u00a0<\/p>\n\n\n\n<p>Chillingworth, A. (2025, Jan 1). TikTok analytics: Your 2025 guide. Epidemicsound.com. Retrieved from <a href=\"https:\/\/www.epidemicsound.com\/blog\/tiktok-analytics\/\">https:\/\/www.epidemicsound.com\/blog\/tiktok-analytics\/<\/a>\u00a0<\/p>\n\n\n\n<p>Gondaliya, P. (N\/A). 7 Proven Hacks To Boost TikTok Engagement. Planthat.com. Retrieved from <a href=\"https:\/\/www.plannthat.com\/7-proven-tiktok-engagement-hacks\/\">https:\/\/www.plannthat.com\/7-proven-tiktok-engagement-hacks\/<\/a><\/p>\n\n\n\n<p>Kendall, S. (2024, June 24). 7 steps to successful TikTok hashtag analytics. Sprout.com. Retrieved from <a href=\"https:\/\/sproutsocial.com\/insights\/tiktok-hashtag-analytics\/\">https:\/\/sproutsocial.com\/insights\/tiktok-hashtag-analytics\/<\/a><\/p>\n\n\n\n<p>TikTok Audience Analysis (N\/A). tokfluence.com Retrieved from <a href=\"https:\/\/tokfluence.com\/tiktok-audience-analysis\">https:\/\/tokfluence.com\/tiktok-audience-analysis<\/a><\/p>\n\n\n\n<p>Hafeez Y. (2022, Nov 20). Top 5 Ways to Boost Your TikTok Engagement in 2025. social champ.com. Retrieved from <a href=\"https:\/\/www.socialchamp.com\/blog\/tiktok-engagement\/\">https:\/\/www.socialchamp.com\/blog\/tiktok-engagement\/<\/a> <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In today\u2019s digital marketing world, TikTok has emerged as a dominant platform for content creators, providing endless opportunities for visibility and engagement. However, posting videos without a clear strategy can hinder growth. Therefore, TikTok Insights can be a powerful analytics tool that helps creators analyze audience behavior, enhance engagement, and refine their content strategy for [&hellip;]<\/p>\n","protected":false},"author":1855,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-65562","post","type-post","status-publish","format-standard","hentry","category-non-classifiee"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TikTok Insights: Using Data to Boost Content Engagement<\/title>\n<meta name=\"description\" content=\"In today\u2019s digital marketing world, TikTok has emerged as a dominant platform for content creators, providing endless opportunities for visibility and\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digital.hec.ca\/en\/blog\/tiktok-insights-using-data-to-boost-content-engagement\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TikTok Insights: Using Data to Boost Content Engagement\" \/>\n<meta property=\"og:description\" content=\"In today\u2019s digital marketing world, TikTok has emerged as a dominant platform for content creators, providing endless opportunities for visibility and\" \/>\n<meta property=\"og:url\" content=\"https:\/\/digital.hec.ca\/en\/blog\/tiktok-insights-using-data-to-boost-content-engagement\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing num\u00e9rique | Digital Marketing | HEC Montr\u00e9al\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/fr-ca.facebook.com\/HECMontreal\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-22T03:09:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-24T16:14:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/digital.hec.ca\/wp-content\/uploads\/2025\/03\/IMG_8420-1-1024x546.png\" \/>\n<meta name=\"author\" content=\"rungnirattisaijidapa\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"rungnirattisaijidapa\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/tiktok-insights-using-data-to-boost-content-engagement\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/tiktok-insights-using-data-to-boost-content-engagement\\\/\"},\"author\":{\"name\":\"rungnirattisaijidapa\",\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/#\\\/schema\\\/person\\\/8bd1312cef737f967242264a2b542982\"},\"headline\":\"TikTok Insights: Using Data to Boost Content Engagement\",\"datePublished\":\"2025-03-22T03:09:42+00:00\",\"dateModified\":\"2025-03-24T16:14:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/tiktok-insights-using-data-to-boost-content-engagement\\\/\"},\"wordCount\":467,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/tiktok-insights-using-data-to-boost-content-engagement\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/digital.hec.ca\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/IMG_8420-1-1024x546.png\",\"articleSection\":[\"Non classifi\u00e9(e)\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/tiktok-insights-using-data-to-boost-content-engagement\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/tiktok-insights-using-data-to-boost-content-engagement\\\/\",\"url\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/tiktok-insights-using-data-to-boost-content-engagement\\\/\",\"name\":\"TikTok Insights: Using Data to Boost Content Engagement\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/tiktok-insights-using-data-to-boost-content-engagement\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/tiktok-insights-using-data-to-boost-content-engagement\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/digital.hec.ca\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/IMG_8420-1-1024x546.png\",\"datePublished\":\"2025-03-22T03:09:42+00:00\",\"dateModified\":\"2025-03-24T16:14:29+00:00\",\"description\":\"In today\u2019s digital marketing world, TikTok has emerged as a dominant platform for content creators, providing endless opportunities for visibility and\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/tiktok-insights-using-data-to-boost-content-engagement\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/tiktok-insights-using-data-to-boost-content-engagement\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/tiktok-insights-using-data-to-boost-content-engagement\\\/#primaryimage\",\"url\":\"https:\\\/\\\/digital.hec.ca\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/IMG_8420-1-1024x546.png\",\"contentUrl\":\"https:\\\/\\\/digital.hec.ca\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/IMG_8420-1-1024x546.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/tiktok-insights-using-data-to-boost-content-engagement\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"TikTok Insights: Using Data to Boost Content Engagement\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/\",\"name\":\"Marketing num\u00e9rique | Digital Marketing | HEC Montr\u00e9al\",\"description\":\"Fait par des \u00e9tudiants pour des \u00e9tudiants\",\"publisher\":{\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/#organization\",\"name\":\"HEC Montr\u00e9al\",\"url\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/digital.hec.ca\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/Favicone.png\",\"contentUrl\":\"https:\\\/\\\/digital.hec.ca\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/Favicone.png\",\"width\":512,\"height\":512,\"caption\":\"HEC Montr\u00e9al\"},\"image\":{\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/fr-ca.facebook.com\\\/HECMontreal\\\/\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/HECMontreal\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/#\\\/schema\\\/person\\\/8bd1312cef737f967242264a2b542982\",\"name\":\"rungnirattisaijidapa\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3ad20eeddc65ecc72efd8042a8965d057e0389a9ca26565afe268ca1eee5994e?s=96&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3ad20eeddc65ecc72efd8042a8965d057e0389a9ca26565afe268ca1eee5994e?s=96&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3ad20eeddc65ecc72efd8042a8965d057e0389a9ca26565afe268ca1eee5994e?s=96&r=g\",\"caption\":\"rungnirattisaijidapa\"},\"url\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/author\\\/rungnirattisaijidapa\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"TikTok Insights: Using Data to Boost Content Engagement","description":"In today\u2019s digital marketing world, TikTok has emerged as a dominant platform for content creators, providing endless opportunities for visibility and","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/digital.hec.ca\/en\/blog\/tiktok-insights-using-data-to-boost-content-engagement\/","og_locale":"en_US","og_type":"article","og_title":"TikTok Insights: Using Data to Boost Content Engagement","og_description":"In today\u2019s digital marketing world, TikTok has emerged as a dominant platform for content creators, providing endless opportunities for visibility and","og_url":"https:\/\/digital.hec.ca\/en\/blog\/tiktok-insights-using-data-to-boost-content-engagement\/","og_site_name":"Marketing num\u00e9rique | Digital Marketing | HEC Montr\u00e9al","article_publisher":"https:\/\/fr-ca.facebook.com\/HECMontreal\/","article_published_time":"2025-03-22T03:09:42+00:00","article_modified_time":"2025-03-24T16:14:29+00:00","og_image":[{"url":"https:\/\/digital.hec.ca\/wp-content\/uploads\/2025\/03\/IMG_8420-1-1024x546.png","type":"","width":"","height":""}],"author":"rungnirattisaijidapa","twitter_card":"summary_large_image","twitter_misc":{"Written by":"rungnirattisaijidapa","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/digital.hec.ca\/en\/blog\/tiktok-insights-using-data-to-boost-content-engagement\/#article","isPartOf":{"@id":"https:\/\/digital.hec.ca\/en\/blog\/tiktok-insights-using-data-to-boost-content-engagement\/"},"author":{"name":"rungnirattisaijidapa","@id":"https:\/\/digital.hec.ca\/en\/#\/schema\/person\/8bd1312cef737f967242264a2b542982"},"headline":"TikTok Insights: Using Data to Boost Content Engagement","datePublished":"2025-03-22T03:09:42+00:00","dateModified":"2025-03-24T16:14:29+00:00","mainEntityOfPage":{"@id":"https:\/\/digital.hec.ca\/en\/blog\/tiktok-insights-using-data-to-boost-content-engagement\/"},"wordCount":467,"commentCount":0,"publisher":{"@id":"https:\/\/digital.hec.ca\/en\/#organization"},"image":{"@id":"https:\/\/digital.hec.ca\/en\/blog\/tiktok-insights-using-data-to-boost-content-engagement\/#primaryimage"},"thumbnailUrl":"https:\/\/digital.hec.ca\/wp-content\/uploads\/2025\/03\/IMG_8420-1-1024x546.png","articleSection":["Non classifi\u00e9(e)"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/digital.hec.ca\/en\/blog\/tiktok-insights-using-data-to-boost-content-engagement\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/digital.hec.ca\/en\/blog\/tiktok-insights-using-data-to-boost-content-engagement\/","url":"https:\/\/digital.hec.ca\/en\/blog\/tiktok-insights-using-data-to-boost-content-engagement\/","name":"TikTok Insights: Using Data to Boost Content Engagement","isPartOf":{"@id":"https:\/\/digital.hec.ca\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/digital.hec.ca\/en\/blog\/tiktok-insights-using-data-to-boost-content-engagement\/#primaryimage"},"image":{"@id":"https:\/\/digital.hec.ca\/en\/blog\/tiktok-insights-using-data-to-boost-content-engagement\/#primaryimage"},"thumbnailUrl":"https:\/\/digital.hec.ca\/wp-content\/uploads\/2025\/03\/IMG_8420-1-1024x546.png","datePublished":"2025-03-22T03:09:42+00:00","dateModified":"2025-03-24T16:14:29+00:00","description":"In today\u2019s digital marketing world, TikTok has emerged as a dominant platform for content creators, providing endless opportunities for visibility and","breadcrumb":{"@id":"https:\/\/digital.hec.ca\/en\/blog\/tiktok-insights-using-data-to-boost-content-engagement\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/digital.hec.ca\/en\/blog\/tiktok-insights-using-data-to-boost-content-engagement\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/digital.hec.ca\/en\/blog\/tiktok-insights-using-data-to-boost-content-engagement\/#primaryimage","url":"https:\/\/digital.hec.ca\/wp-content\/uploads\/2025\/03\/IMG_8420-1-1024x546.png","contentUrl":"https:\/\/digital.hec.ca\/wp-content\/uploads\/2025\/03\/IMG_8420-1-1024x546.png"},{"@type":"BreadcrumbList","@id":"https:\/\/digital.hec.ca\/en\/blog\/tiktok-insights-using-data-to-boost-content-engagement\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/digital.hec.ca\/en\/"},{"@type":"ListItem","position":2,"name":"TikTok Insights: Using Data to Boost Content Engagement"}]},{"@type":"WebSite","@id":"https:\/\/digital.hec.ca\/en\/#website","url":"https:\/\/digital.hec.ca\/en\/","name":"Marketing num\u00e9rique | Digital Marketing | HEC Montr\u00e9al","description":"Fait par des \u00e9tudiants pour des \u00e9tudiants","publisher":{"@id":"https:\/\/digital.hec.ca\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/digital.hec.ca\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/digital.hec.ca\/en\/#organization","name":"HEC Montr\u00e9al","url":"https:\/\/digital.hec.ca\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/digital.hec.ca\/en\/#\/schema\/logo\/image\/","url":"https:\/\/digital.hec.ca\/wp-content\/uploads\/2025\/09\/Favicone.png","contentUrl":"https:\/\/digital.hec.ca\/wp-content\/uploads\/2025\/09\/Favicone.png","width":512,"height":512,"caption":"HEC Montr\u00e9al"},"image":{"@id":"https:\/\/digital.hec.ca\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/fr-ca.facebook.com\/HECMontreal\/","https:\/\/www.youtube.com\/user\/HECMontreal"]},{"@type":"Person","@id":"https:\/\/digital.hec.ca\/en\/#\/schema\/person\/8bd1312cef737f967242264a2b542982","name":"rungnirattisaijidapa","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/3ad20eeddc65ecc72efd8042a8965d057e0389a9ca26565afe268ca1eee5994e?s=96&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3ad20eeddc65ecc72efd8042a8965d057e0389a9ca26565afe268ca1eee5994e?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3ad20eeddc65ecc72efd8042a8965d057e0389a9ca26565afe268ca1eee5994e?s=96&r=g","caption":"rungnirattisaijidapa"},"url":"https:\/\/digital.hec.ca\/en\/blog\/author\/rungnirattisaijidapa\/"}]}},"views":105,"_links":{"self":[{"href":"https:\/\/digital.hec.ca\/en\/wp-json\/wp\/v2\/posts\/65562","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digital.hec.ca\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digital.hec.ca\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digital.hec.ca\/en\/wp-json\/wp\/v2\/users\/1855"}],"replies":[{"embeddable":true,"href":"https:\/\/digital.hec.ca\/en\/wp-json\/wp\/v2\/comments?post=65562"}],"version-history":[{"count":0,"href":"https:\/\/digital.hec.ca\/en\/wp-json\/wp\/v2\/posts\/65562\/revisions"}],"wp:attachment":[{"href":"https:\/\/digital.hec.ca\/en\/wp-json\/wp\/v2\/media?parent=65562"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digital.hec.ca\/en\/wp-json\/wp\/v2\/categories?post=65562"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digital.hec.ca\/en\/wp-json\/wp\/v2\/tags?post=65562"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}