{"id":653,"date":"2021-03-20T01:09:40","date_gmt":"2021-03-20T05:09:40","guid":{"rendered":"http:\/\/digital.hec.ca\/en\/?p=653"},"modified":"2023-03-22T16:46:51","modified_gmt":"2023-03-22T20:46:51","slug":"how-to-optimize-the-digital-customer-experience-on-your-website","status":"publish","type":"post","link":"https:\/\/digital.hec.ca\/en\/blog\/how-to-optimize-the-digital-customer-experience-on-your-website\/","title":{"rendered":"How to optimize the digital customer experience on your Website ?"},"content":{"rendered":"<h1 style=\"text-align: center\">HOW TO OPTIMIZE THE DIGITAL CUSTOMER EXPERIENCE ON YOUR WEBSITE ?<\/h1>\n<h1 style=\"text-align: center\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-659\" src=\"https:\/\/digital.hec.ca\/en\/wp-content\/uploads\/sites\/2\/2021\/03\/customer_journey-300x130.png\" alt=\"Customer Journey - Optimize the customer experience\" width=\"198\" height=\"86\" \/><\/h1>\n<p>Today, nearly 1 in 4 people who have started shopping online completes to an in-store purchase. What is the best<a href=\"https:\/\/en.wikipedia.org\/wiki\/Customer_experience\">\u00a0digital customer experience<\/a> and how can we optimize it? How to optimize the digital customer experience in your Website ?<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-1032 aligncenter\" src=\"https:\/\/digital.hec.ca\/en\/wp-content\/uploads\/sites\/2\/2021\/03\/Market-2.0-1-300x132.jpg\" alt=\"Optimization of Digital customer experience\" width=\"300\" height=\"132\" \/><\/p>\n<p>In order to generate clicks and sales in physical stores or online, the first contact with the customer is paramount.\u00a0Before, during and after the purchase of a good or service, the customer comes into contact with the company. During these three major phases, decisive interactions take place between the company and the customer via physical and\/or digital channels.<\/p>\n<p>The digital channel must represent the real customer experience offered. There is a whole process to optimize this digital customer experience that can be summarize in 5 steps :<\/p>\n<h3><strong>Step 1<\/strong>: <em>Prepare the search<\/em><\/h3>\n<ul>\n<li>Create a benchmark, a map of the current situation and co-create the customer journey.<\/li>\n<\/ul>\n<h3><strong>Step 2<\/strong>: <em>Observe and listen<\/em><\/h3>\n<ul>\n<li>Use and analyze data through surveys, interviews, polls, customer support insights, live chats, preliminary website tests&#8230; We will also use data obtained from external sites and mouse-tracking analysis.<\/li>\n<\/ul>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-671\" src=\"https:\/\/digital.hec.ca\/en\/wp-content\/uploads\/sites\/2\/2021\/03\/Image-1-1024x767-1-300x225.png\" alt=\"Digital Channels used in the Customer Experience\" width=\"140\" height=\"105\" \/><strong>Step 3<\/strong>:<em> Learning<\/em><\/h3>\n<ul>\n<li>Create typical and ideal people and customer journeys, taking into account their motivations, their interests, their needs, their expectations, their desires etc<\/li>\n<\/ul>\n<h3><strong>Step 4<\/strong>: <em>Act<\/em><\/h3>\n<ul>\n<li>A\/B testing by proposing different interfaces of the potential website in order to personalize it and launch the products.<\/li>\n<\/ul>\n<ul>\n<li>Look at what works on the site, what are the most frequent clicks and adapt the site accordingly.<\/li>\n<\/ul>\n<h3>Step 5: <em>Reiterate<\/em><\/h3>\n<ul>\n<li>Look at what works on the site, what are the most frequent clicks and adapt the site accordingly.<\/li>\n<\/ul>\n<h3 style=\"text-align: center\"><strong>Some tips to optimize your digital customer experience<\/strong><\/h3>\n<p style=\"text-align: center\"><em>The Customer Relationship Management (CRM)<\/em><\/p>\n<p><strong>#1 :<\/strong> The design of your website must be <strong>accessible and clear<\/strong>, too many images or animations could lose your customer on the site and mitigate their experience.<\/p>\n<p><strong>#2 :<\/strong> The customer journey must be <strong>logical and simple<\/strong>, he must be able to reach his goal in a minimum of clicks<\/p>\n<p><strong>#3 :<\/strong> Use attractive <strong>communication tools<\/strong>, such as CTAs (Call to action) or pop-up slide-ins,\u00a0automated emailing, SMS sending, personalized message sending, mail sending, online programmatic advertising, etc.<\/p>\n<p><strong>#4 :<\/strong> The customer journey must be the same whether using a PC, an iPhone or a Samsung. Whatever the medium, the journey must be the same so as not to be confusing : The Design!<\/p>\n<p>The first access being the creation of an account, this step should be highly optimized, then\u00a0when he logs in, new information and new products should be immediately highlighted.<\/p>\n<p>The customer journey must be logical, intuitive and simple, allowing the client to reach the information he is looking for in a minimum of clicks.\u00a0The customer must be able to access his information quickly.\u00a0In order to always know better the customers&#8217; behavior and to answer them correctly, the collection of feedbacks is essential.<\/p>\n<p style=\"text-align: center\"><strong>&#8220;Innovation is the key to optimize the digital customer experience, so make good use of it!&#8221;<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-800\" src=\"https:\/\/digital.hec.ca\/en\/wp-content\/uploads\/sites\/2\/2021\/03\/CRM-digital-marketing-tips-300x300.png\" alt=\"Customer Relationship Management (CRM)\" width=\"173\" height=\"173\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>HOW TO OPTIMIZE THE DIGITAL CUSTOMER EXPERIENCE ON YOUR WEBSITE ? Today, nearly 1 in 4 people who have started shopping online completes to an in-store purchase. What is the best\u00a0digital customer experience and how can we optimize it? How to optimize the digital customer experience in your Website ? In order to generate clicks [&hellip;]<\/p>\n","protected":false},"author":722,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[55],"tags":[],"class_list":["post-653","post","type-post","status-publish","format-standard","hentry","category-user-experience"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to optimize the digital customer experience on your Website ? - HEC<\/title>\n<meta name=\"description\" content=\"How to optimize the digital customer experience on your Website ? Tips &amp; steps to build a simplified customer journey to optimize your site!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digital.hec.ca\/en\/blog\/how-to-optimize-the-digital-customer-experience-on-your-website\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to optimize the digital customer experience on your Website ? - HEC\" \/>\n<meta property=\"og:description\" content=\"How to optimize the digital customer experience on your Website ? Tips &amp; steps to build a simplified customer journey to optimize your site!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/digital.hec.ca\/en\/blog\/how-to-optimize-the-digital-customer-experience-on-your-website\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing num\u00e9rique | Digital Marketing | HEC Montr\u00e9al\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/fr-ca.facebook.com\/HECMontreal\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-20T05:09:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-22T20:46:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/digital.hec.ca\/en\/wp-content\/uploads\/sites\/2\/2021\/03\/customer_journey-300x130.png\" \/>\n<meta name=\"author\" content=\"Ill\u00e9ana Chauvin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ill\u00e9ana Chauvin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"ScholarlyArticle\",\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/how-to-optimize-the-digital-customer-experience-on-your-website\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/how-to-optimize-the-digital-customer-experience-on-your-website\\\/\"},\"author\":{\"name\":\"Ill\u00e9ana Chauvin\",\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/#\\\/schema\\\/person\\\/12ae46f3267d25fa6119be4d3006b886\"},\"headline\":\"How to optimize the digital customer experience on your Website ?\",\"datePublished\":\"2021-03-20T05:09:40+00:00\",\"dateModified\":\"2023-03-22T20:46:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/how-to-optimize-the-digital-customer-experience-on-your-website\\\/\"},\"wordCount\":497,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/how-to-optimize-the-digital-customer-experience-on-your-website\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2021\\\/03\\\/customer_journey-300x130.png\",\"articleSection\":[\"User Experience\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/how-to-optimize-the-digital-customer-experience-on-your-website\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/how-to-optimize-the-digital-customer-experience-on-your-website\\\/\",\"url\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/how-to-optimize-the-digital-customer-experience-on-your-website\\\/\",\"name\":\"How to optimize the digital customer experience on your Website ? - HEC\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/how-to-optimize-the-digital-customer-experience-on-your-website\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/how-to-optimize-the-digital-customer-experience-on-your-website\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2021\\\/03\\\/customer_journey-300x130.png\",\"datePublished\":\"2021-03-20T05:09:40+00:00\",\"dateModified\":\"2023-03-22T20:46:51+00:00\",\"description\":\"How to optimize the digital customer experience on your Website ? Tips & steps to build a simplified customer journey to optimize your site!\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/how-to-optimize-the-digital-customer-experience-on-your-website\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/how-to-optimize-the-digital-customer-experience-on-your-website\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/how-to-optimize-the-digital-customer-experience-on-your-website\\\/#primaryimage\",\"url\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2021\\\/03\\\/customer_journey-300x130.png\",\"contentUrl\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2021\\\/03\\\/customer_journey-300x130.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/how-to-optimize-the-digital-customer-experience-on-your-website\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to optimize the digital customer experience on your Website ?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/\",\"name\":\"Marketing num\u00e9rique | Digital Marketing | HEC Montr\u00e9al\",\"description\":\"Fait par des \u00e9tudiants pour des \u00e9tudiants\",\"publisher\":{\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/#organization\",\"name\":\"HEC Montr\u00e9al\",\"url\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/digital.hec.ca\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/Favicone.png\",\"contentUrl\":\"https:\\\/\\\/digital.hec.ca\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/Favicone.png\",\"width\":512,\"height\":512,\"caption\":\"HEC Montr\u00e9al\"},\"image\":{\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/fr-ca.facebook.com\\\/HECMontreal\\\/\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/HECMontreal\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/#\\\/schema\\\/person\\\/12ae46f3267d25fa6119be4d3006b886\",\"name\":\"Ill\u00e9ana Chauvin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/17737b4c35e5b9af48111f4d0c47295be7494165636c708e012896f3a13772d0?s=96&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/17737b4c35e5b9af48111f4d0c47295be7494165636c708e012896f3a13772d0?s=96&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/17737b4c35e5b9af48111f4d0c47295be7494165636c708e012896f3a13772d0?s=96&r=g\",\"caption\":\"Ill\u00e9ana Chauvin\"},\"url\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/author\\\/chauvin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to optimize the digital customer experience on your Website ? - HEC","description":"How to optimize the digital customer experience on your Website ? Tips & steps to build a simplified customer journey to optimize your site!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/digital.hec.ca\/en\/blog\/how-to-optimize-the-digital-customer-experience-on-your-website\/","og_locale":"en_US","og_type":"article","og_title":"How to optimize the digital customer experience on your Website ? - HEC","og_description":"How to optimize the digital customer experience on your Website ? Tips & steps to build a simplified customer journey to optimize your site!","og_url":"https:\/\/digital.hec.ca\/en\/blog\/how-to-optimize-the-digital-customer-experience-on-your-website\/","og_site_name":"Marketing num\u00e9rique | Digital Marketing | HEC Montr\u00e9al","article_publisher":"https:\/\/fr-ca.facebook.com\/HECMontreal\/","article_published_time":"2021-03-20T05:09:40+00:00","article_modified_time":"2023-03-22T20:46:51+00:00","og_image":[{"url":"https:\/\/digital.hec.ca\/en\/wp-content\/uploads\/sites\/2\/2021\/03\/customer_journey-300x130.png","type":"","width":"","height":""}],"author":"Ill\u00e9ana Chauvin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Ill\u00e9ana Chauvin","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"ScholarlyArticle","@id":"https:\/\/digital.hec.ca\/en\/blog\/how-to-optimize-the-digital-customer-experience-on-your-website\/#article","isPartOf":{"@id":"https:\/\/digital.hec.ca\/en\/blog\/how-to-optimize-the-digital-customer-experience-on-your-website\/"},"author":{"name":"Ill\u00e9ana Chauvin","@id":"https:\/\/digital.hec.ca\/en\/#\/schema\/person\/12ae46f3267d25fa6119be4d3006b886"},"headline":"How to optimize the digital customer experience on your Website ?","datePublished":"2021-03-20T05:09:40+00:00","dateModified":"2023-03-22T20:46:51+00:00","mainEntityOfPage":{"@id":"https:\/\/digital.hec.ca\/en\/blog\/how-to-optimize-the-digital-customer-experience-on-your-website\/"},"wordCount":497,"commentCount":0,"publisher":{"@id":"https:\/\/digital.hec.ca\/en\/#organization"},"image":{"@id":"https:\/\/digital.hec.ca\/en\/blog\/how-to-optimize-the-digital-customer-experience-on-your-website\/#primaryimage"},"thumbnailUrl":"https:\/\/digital.hec.ca\/en\/wp-content\/uploads\/sites\/2\/2021\/03\/customer_journey-300x130.png","articleSection":["User Experience"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/digital.hec.ca\/en\/blog\/how-to-optimize-the-digital-customer-experience-on-your-website\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/digital.hec.ca\/en\/blog\/how-to-optimize-the-digital-customer-experience-on-your-website\/","url":"https:\/\/digital.hec.ca\/en\/blog\/how-to-optimize-the-digital-customer-experience-on-your-website\/","name":"How to optimize the digital customer experience on your Website ? - HEC","isPartOf":{"@id":"https:\/\/digital.hec.ca\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/digital.hec.ca\/en\/blog\/how-to-optimize-the-digital-customer-experience-on-your-website\/#primaryimage"},"image":{"@id":"https:\/\/digital.hec.ca\/en\/blog\/how-to-optimize-the-digital-customer-experience-on-your-website\/#primaryimage"},"thumbnailUrl":"https:\/\/digital.hec.ca\/en\/wp-content\/uploads\/sites\/2\/2021\/03\/customer_journey-300x130.png","datePublished":"2021-03-20T05:09:40+00:00","dateModified":"2023-03-22T20:46:51+00:00","description":"How to optimize the digital customer experience on your Website ? Tips & steps to build a simplified customer journey to optimize your site!","breadcrumb":{"@id":"https:\/\/digital.hec.ca\/en\/blog\/how-to-optimize-the-digital-customer-experience-on-your-website\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/digital.hec.ca\/en\/blog\/how-to-optimize-the-digital-customer-experience-on-your-website\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/digital.hec.ca\/en\/blog\/how-to-optimize-the-digital-customer-experience-on-your-website\/#primaryimage","url":"https:\/\/digital.hec.ca\/en\/wp-content\/uploads\/sites\/2\/2021\/03\/customer_journey-300x130.png","contentUrl":"https:\/\/digital.hec.ca\/en\/wp-content\/uploads\/sites\/2\/2021\/03\/customer_journey-300x130.png"},{"@type":"BreadcrumbList","@id":"https:\/\/digital.hec.ca\/en\/blog\/how-to-optimize-the-digital-customer-experience-on-your-website\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/digital.hec.ca\/en\/"},{"@type":"ListItem","position":2,"name":"How to optimize the digital customer experience on your Website ?"}]},{"@type":"WebSite","@id":"https:\/\/digital.hec.ca\/en\/#website","url":"https:\/\/digital.hec.ca\/en\/","name":"Marketing num\u00e9rique | Digital Marketing | HEC Montr\u00e9al","description":"Fait par des \u00e9tudiants pour des \u00e9tudiants","publisher":{"@id":"https:\/\/digital.hec.ca\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/digital.hec.ca\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/digital.hec.ca\/en\/#organization","name":"HEC Montr\u00e9al","url":"https:\/\/digital.hec.ca\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/digital.hec.ca\/en\/#\/schema\/logo\/image\/","url":"https:\/\/digital.hec.ca\/wp-content\/uploads\/2025\/09\/Favicone.png","contentUrl":"https:\/\/digital.hec.ca\/wp-content\/uploads\/2025\/09\/Favicone.png","width":512,"height":512,"caption":"HEC Montr\u00e9al"},"image":{"@id":"https:\/\/digital.hec.ca\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/fr-ca.facebook.com\/HECMontreal\/","https:\/\/www.youtube.com\/user\/HECMontreal"]},{"@type":"Person","@id":"https:\/\/digital.hec.ca\/en\/#\/schema\/person\/12ae46f3267d25fa6119be4d3006b886","name":"Ill\u00e9ana Chauvin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/17737b4c35e5b9af48111f4d0c47295be7494165636c708e012896f3a13772d0?s=96&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/17737b4c35e5b9af48111f4d0c47295be7494165636c708e012896f3a13772d0?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/17737b4c35e5b9af48111f4d0c47295be7494165636c708e012896f3a13772d0?s=96&r=g","caption":"Ill\u00e9ana Chauvin"},"url":"https:\/\/digital.hec.ca\/en\/blog\/author\/chauvin\/"}]}},"views":53,"_links":{"self":[{"href":"https:\/\/digital.hec.ca\/en\/wp-json\/wp\/v2\/posts\/653","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digital.hec.ca\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digital.hec.ca\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digital.hec.ca\/en\/wp-json\/wp\/v2\/users\/722"}],"replies":[{"embeddable":true,"href":"https:\/\/digital.hec.ca\/en\/wp-json\/wp\/v2\/comments?post=653"}],"version-history":[{"count":0,"href":"https:\/\/digital.hec.ca\/en\/wp-json\/wp\/v2\/posts\/653\/revisions"}],"wp:attachment":[{"href":"https:\/\/digital.hec.ca\/en\/wp-json\/wp\/v2\/media?parent=653"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digital.hec.ca\/en\/wp-json\/wp\/v2\/categories?post=653"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digital.hec.ca\/en\/wp-json\/wp\/v2\/tags?post=653"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}