{"id":65156,"date":"2025-03-20T15:50:27","date_gmt":"2025-03-20T19:50:27","guid":{"rendered":"https:\/\/digital.hec.ca\/?p=65156"},"modified":"2025-03-20T15:50:36","modified_gmt":"2025-03-20T19:50:36","slug":"generative-ai-and-seo-marketing-the-future-of-search-engines","status":"publish","type":"post","link":"https:\/\/digital.hec.ca\/en\/blog\/generative-ai-and-seo-marketing-the-future-of-search-engines\/","title":{"rendered":"AI and S.E.O. marketing, the future of search engines."},"content":{"rendered":"\n

During the last few years we have seen the evolution of a new form of researching through the web. The A.I. (Artificial Intelligence) revolution has skyrocketed the number of visits and users of different chatbots and A.I. models. In fact, whether it be to research, or do simple tasks, these A.I. models can help us with our daily tasks, compiling a lot more information than what we would in just a few seconds. The implications that these models can have on marketing and campaigns are limitless and worth checking out.\u00a0<\/p>\n\n\n\n

\n
\"One<\/figure>\n<\/figure>\n\n\n\n

These statistical A.I. models have evolved to the point of being able to reason, create marketing plans, and researching the web. As a result, these last developments caused a new phenomenon where users use these A.I. models to do the simple inquiries that search engines were used for before. With these new changes, the question of how will the S.E.O. (Search Engine Optimization)\u00a0 marketing campaigns adapt their targets and their ways of getting new customers arise.\u00a0<\/p>\n\n\n\n

How does the future look like for A.I. and S.E.O. marketing?<\/h2>\n\n\n\n

The latest A.I. models are able to research the web and bring you different links as sources for you to check the information that they use to build their responses. This feature opened the door for a whole new world of possibilities for our marketing campaigns and S.E.O. marketing strategies. The importance of keeping up to date with every update on these A.I. models will be crucial for our marketing campaign management.<\/p>\n\n\n\n

In fact, it’s only a matter of time until OpenAI or any other A.I. focused companies start selling spots for web pages to be featured in these A.I. models. For marketing teams, this would mean that the campaigns they release could have an A.I. portion where the marketing campaign targets A.I. research. This will change the way online marketing campaigns work and the way we will research the web, prioritizing A.I. over traditional search engines.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

During the last few years we have seen the evolution of a new form of researching through the web. The A.I. (Artificial Intelligence) revolution has skyrocketed the number of visits and users of different chatbots and A.I. models. 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