{"id":615,"date":"2021-03-20T00:58:37","date_gmt":"2021-03-20T04:58:37","guid":{"rendered":"http:\/\/digital.hec.ca\/en\/?p=615"},"modified":"2023-03-22T16:56:07","modified_gmt":"2023-03-22T20:56:07","slug":"what-will-be-the-future-of-artificial-intelligence-in-digital-marketing","status":"publish","type":"post","link":"https:\/\/digital.hec.ca\/en\/blog\/what-will-be-the-future-of-artificial-intelligence-in-digital-marketing\/","title":{"rendered":"What will be the future of Artificial Intelligence in Digital Marketing ?"},"content":{"rendered":"<p><span style=\"font-weight: 400\">Artificial Intelligence, AI, we all have heard of it in the last years. It has radically taken over the business models, the sales process, the way consumers behave and, as a consequence, the Marketing strategies that need to be applied in order to interact and win our customers.<\/span><\/p>\n<h2><span style=\"font-weight: 400\"><strong>The world we live in.<\/strong><\/span><\/h2>\n<p><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\">According to a survey carried by Salesforce<\/span><span style=\"font-weight: 400\">, AI will be the most adopted technology in the world of marketing in the next few years.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">The world is now open. The web is the world\u2019s largest shopping mall full of websites for you to feed your unending needs. Online Shopping has for sure been one of the principal sectors. It has suffered exponential growth in the last couple years, and now algorithms predict consumer preferences. And they\u00a0 not only allow you to find the best deals all over the web, but also suggest what best fits your style among millions of other possibilities. This makes marketers transform their tools to fit this new world of automated selection.<\/span><\/p>\n<figure id=\"attachment_618\" aria-describedby=\"caption-attachment-618\" style=\"width: 300px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-618 size-medium\" src=\"https:\/\/digital.hec.ca\/en\/wp-content\/uploads\/sites\/2\/2021\/03\/Captura2-300x198.png\" alt=\"AI involves Vocal assistance, Online Shopping, Technology, Robotics, Self Driving Cars\" width=\"300\" height=\"198\" \/><figcaption id=\"caption-attachment-618\" class=\"wp-caption-text\">Marketing, AI, Future, Artificial Intelligence<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400\">Customers don\u2019t necessarily need to search anymore, computers do that for them and they can even do that better than they would themselves. Sorting for millions of options, some known and some others not.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">But that doesn&#8217;t end in Online Shopping, it expands to every aspect of our life. Cars, for example, drive themselves and select optimal routes, clothing shelves are filled for you before you even search, and the best offers are available for what you planned to buy. All of this due to a small chat with your partner over dinner thanks to hearing devices inside our cellphones.\u00a0<\/span><\/p>\n<figure id=\"attachment_617\" aria-describedby=\"caption-attachment-617\" style=\"width: 300px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-617 size-medium\" src=\"https:\/\/digital.hec.ca\/en\/wp-content\/uploads\/sites\/2\/2021\/03\/Captura3-300x201.jpg\" alt=\"Self Driving cars using AI\" width=\"300\" height=\"201\" \/><figcaption id=\"caption-attachment-617\" class=\"wp-caption-text\">Marketing, AI, Future, Artificial Intelligence<\/figcaption><\/figure>\n<h2><strong>Next frontieer: endless possibilities.<\/strong><\/h2>\n<p><span style=\"font-weight: 400\">What then, can we do as marketers to approach this change, and make use of this tools before someone else does ?<\/span><\/p>\n<p><span style=\"font-weight: 400\">First and foremost, we should see AI as our best friend, working at our service.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Let&#8217;s think about it. AI assist us in almos all of our daily routinary tasks. Perfect examples are\u00a0 when we select the keywords to develop ads campaigns. AI gathers and analyses Big Data to give us the perfect words to use. Self driving cars are perfect places to integrate ads related to the place you are going. Another idea could be appearing more often in the devices of a car user if he always passes in front of your company\u2019s rival.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Possibilities are endless, technology creates more and more advertising tactics,\u00a0 smart devices reveal almost all of our consumer\u2019s behaviour and preferences . The only limit that exists is what the marketer\u2019s mind is able to conceive.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Artificial Intelligence, AI, we all have heard of it in the last years. It has radically taken over the business models, the sales process, the way consumers behave and, as a consequence, the Marketing strategies that need to be applied in order to interact and win our customers. The world we live in. According to [&hellip;]<\/p>\n","protected":false},"author":785,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[651],"tags":[],"class_list":["post-615","post","type-post","status-publish","format-standard","hentry","category-marketing-technology"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What will be the future of Artificial Intelligence in Digital Marketing ?<\/title>\n<meta name=\"description\" content=\"Artificial Intelligence is now at the service of Marketers to revolutionise the way they interact with customers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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