{"id":60571,"date":"2024-11-11T16:00:44","date_gmt":"2024-11-11T21:00:44","guid":{"rendered":"https:\/\/digital.hec.ca\/?p=60571"},"modified":"2024-11-11T16:00:45","modified_gmt":"2024-11-11T21:00:45","slug":"the-future-of-search-hey-google","status":"publish","type":"post","link":"https:\/\/digital.hec.ca\/en\/blog\/the-future-of-search-hey-google\/","title":{"rendered":"The Future of Search | Hey Google!"},"content":{"rendered":"\n
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Google Nest – Voice Assistant<\/em><\/sup><\/sub><\/figcaption><\/figure>\n\n\n\n

The future of search? <\/strong><\/em><\/p>\n\n\n\n

\u201cHey Google\u201d, \u201cHey Siri\u201d, \u201cAlexa\u201d have become the norm as we integrate digital voice assistants into our everyday lives. Are people becoming more lazy or is this the future of searching information online? <\/p>\n\n\n\n

The shift is happening as the digital era of tapping on keyboards to find information evolves. It is predicted that the number of digital voice assistants will double from 4.2 billion<\/a> by the end of 2024.1<\/a><\/sup> With the rise of ChatGPT and Google\u2019s Gemini, they have even assisted people with solving simple or complex questions.

Now, imagine: <\/p>\n\n\n\n

Instead of typing into Google \u201cbest ice cream shop\u201d, users ask \u201cHey Google, where is the best ice cream shop that is near me?\u201d. This shift towards conversational search means businesses must optimise voice queries to stay relevant and answer users\u2019 needs. Not only does voice search help with daily decisions, it also assists users with homework and assignments. 8 in 10 parents<\/a> feel their kids are more comfortable giving voice commands to smart devices than they would ever be.2<\/a><\/sup> This is why brands and businesses should care about voice SEO.<\/p>\n\n\n\n

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Future of Voice Search<\/strong><\/h2>\n\n\n\n

The content needs to be more conversational and concise by making use of natural language and long-tail keywords<\/a>.3<\/a><\/sup> Users often ask full questions which are longer and more specific. Therefore, long-tail keywords help to capture these detailed search queries. At the same time, natural language ensures the content matches how people speak. This improves the chances of a website being selected as a response by voice assistants.<\/p>\n\n\n\n

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Voice Search<\/sub><\/sup><\/em><\/figcaption><\/figure>\n\n\n\n

Strategies to optimise Voice SEO for brands<\/strong><\/h2>\n\n\n\n

1. Focus on Local SEO <\/strong><\/h4>\n\n\n\n

Local queries are frequently the focus of voice searches, with users seeking out nearby businesses, services and even directions. Businesses should leverage on the fact that around 22% of voice searches are location-based. This can make sure their online content is correct and up-to-date. When users search for \u201cNear me\u201d, this helps to increase visibility and draw more users and traffic.<\/p>\n\n\n\n

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2. Design Featured Snippets and Position Zero<\/strong><\/h4>\n\n\n\n

Voice searches often use \u201cPosition Zero\u201d – the first Google search result that shows above the organic listing to retrieve information. This efficient position zero makes answers more concise and current. Since voice search commonly reads the text in FAQs aloud, creating them is a great way to attract traffic.<\/p>\n\n\n\n

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3. Create a Structured Websi<\/strong>te<\/h4>\n\n\n\n

The website should be mobile-friendly to boost user experience and attract traffic as most users use mobile devices to search. According to Vixen Labs, nearly half of Americans report using voice search on their smartphones which emphasises the importance of how important a mobile device\u2019s webpage is for users to do easy navigation.<\/p>\n\n\n\n

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4. Include Conversational Long-Tail Keywords<\/strong><\/h4>\n\n\n\n

Appropriate conversation keywords allow a greater connection that matches users\u2019 language during voice searches. Voice queries often sound like questions. \u201cWhat is the best ice cream shop near me?\u201d To boost the chances of appearing in voice results, brands have to adapt by using question-based keywords. 
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How Voice Search changes consumer behaviour? <\/strong><\/h2>\n\n\n\n

Greater accessibility and inclusivity<\/strong> <\/h4>\n\n\n\n