{"id":591,"date":"2021-03-11T21:12:20","date_gmt":"2021-03-12T02:12:20","guid":{"rendered":"http:\/\/digital.hec.ca\/en\/?p=591"},"modified":"2022-08-09T07:53:23","modified_gmt":"2022-08-09T11:53:23","slug":"why-email-marketing-is-still-important","status":"publish","type":"post","link":"https:\/\/digital.hec.ca\/en\/blog\/why-email-marketing-is-still-important\/","title":{"rendered":"Why email marketing is still important?"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-677 size-fusion-600\" src=\"https:\/\/digital.hec.ca\/wp-content\/uploads\/2021\/03\/Is-email-marketing-still-important-7-600x338.jpg\" alt=\"Why email marketing is still important\" width=\"600\" height=\"338\" \/><\/p>\n<p><strong>Is this question about email marketing still make sense?<\/strong><\/p>\n<p><strong>Why email marketing is still important?<\/strong><\/p>\n<p>Clearly, the list of questions about email marketing can go on and on. In this article, I will share my persuasion on why <em>email marketing is still important<\/em>.<\/p>\n<p>This strategy is still widely used for a variety of reasons. One could spend all day considering the advantages of this strategy.<\/p>\n<p><em>Why email marketing is still important?<\/em><\/p>\n<p style=\"text-align: left;\">Firstly, let&#8217;s imagine that your company has a list of 25,000 emails. With the necessary tools, we can see that about 20,000 e-mails from this list are active customers. Obviously, your company can generate minimally $20 000.\u00a0 It is enough to show you why <em>email marketing is still important<\/em>. Thus, in 1 click you can submit a powerful transactional email with a list that would probably allow you to generate some revenue.<\/p>\n<p style=\"text-align: left;\">Secondly, this point is a KPI that all marketers want to measure.<\/p>\n<p style=\"text-align: left;\">Why e<em>mail marketing is still important?<\/em><\/p>\n<p style=\"text-align: left;\">High conversion rate. As a marketer, creating a well-formulated and segmented email with a call to action can initiate customers to take action. If a customer has already purchased a product or even a service, they are more likely to be interested again. This is another reason why <em>email marketing is still important<\/em>.<\/p>\n<p style=\"text-align: left;\">Thirdly, this point is unavoidable. <em>Why email marketing is still important? <\/em><\/p>\n<p style=\"text-align: left;\"><em>I repeat&#8230; <\/em><\/p>\n<p style=\"text-align: left;\"><em>Why e<\/em><span id=\"p1\"><em><span id=\"4-p1-pl\">mail<\/span><span id=\"p1-pl\">\u00a0marketing is\u00a0<\/span><span id=\"9-p1-pl\">still<\/span><\/em><span id=\"p1-pl\"><em> important?<\/em> <\/span><\/span><\/p>\n<p style=\"text-align: left;\"><span id=\"p1\"><span id=\"p1-pl\">It&#8217;s an easy answer&#8230;<\/span><\/span><\/p>\n<p style=\"text-align: left;\"><span id=\"p1\"><span id=\"p1-pl\"> A <\/span><span id=\"32-p1-pl\">marketer<\/span><span id=\"p1-pl\">\u00a0<\/span><span id=\"6-p1-pl\">can<\/span><span id=\"p1-pl\"> use this powerful strategy to automate an <\/span><span id=\"5-33-34-p1-pl\">email<\/span><span id=\"p1-pl\">\u00a0that\u00a0<\/span><span id=\"7-p1-pl\">can<\/span><span id=\"p1-pl\">\u00a0be\u00a0<\/span><span id=\"39-40-p1-pl\">sent<\/span><span id=\"p1-pl\">\u00a0to a specific group of an\u00a0<\/span><span id=\"35-36-p1-pl\">audience<\/span><span id=\"p1-pl\">\u00a0without\u00a0<\/span><span id=\"41-42-p1-pl\">having<\/span><span id=\"p1-pl\">\u00a0to always do it manually.<\/span><\/span><span id=\"p2\"> (W<span id=\"p42\">ork smarter, not Harder)<\/span><\/span><\/p>\n<p>In fact, I can still go on and on with the benefits, but my goal with this simple and straightforward article is to make you understand why <em>email marketing is still important<\/em>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-816 size-fusion-800\" src=\"https:\/\/digital.hec.ca\/wp-content\/uploads\/2021\/03\/Why-email-marketing-is-still-important-1-800x451.jpg\" alt=\"Why email marketing is still important\" width=\"800\" height=\"451\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Is this question about email marketing still make sense? Why email marketing is still important? Clearly, the list of questions about email marketing can go on and on. In this article, I will share my persuasion on why email marketing is still important. This strategy is still widely used for a variety of reasons. One [&hellip;]<\/p>\n","protected":false},"author":635,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[61],"tags":[],"class_list":["post-591","post","type-post","status-publish","format-standard","hentry","category-email-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why email marketing is still important?<\/title>\n<meta name=\"description\" content=\"Why email marketing is still important? This strategy is still widely used for a variety of reasons. Email marketing is still important due to...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digital.hec.ca\/en\/blog\/why-email-marketing-is-still-important\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why email marketing is still important?\" \/>\n<meta property=\"og:description\" content=\"Why email marketing is still important? This strategy is still widely used for a variety of reasons. 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