{"id":50121,"date":"2024-03-14T21:10:26","date_gmt":"2024-03-15T01:10:26","guid":{"rendered":"https:\/\/digital.hec.ca\/?p=50121"},"modified":"2024-03-21T21:58:55","modified_gmt":"2024-03-22T01:58:55","slug":"redefining-connections-the-transformative-power-of-influencer-marketing-in-the-digital-age","status":"publish","type":"post","link":"https:\/\/digital.hec.ca\/en\/blog\/redefining-connections-the-transformative-power-of-influencer-marketing-in-the-digital-age\/","title":{"rendered":"The Impacts of Influencer Marketing on the Digital Advertising"},"content":{"rendered":"
\n
\"Skin
The Visible Impacts of Influencer Marketing on Advertising as a whole<\/figcaption><\/figure>\n<\/div>\n\n\n

There has been a major shift on the whole of the marketing landscape in the recent years due digitalisation and the growing prominence of Social Media. With many new mediums of advertising making their way to the main stream, influencer marketing has been a major player in these changes. This approach uses the popularity and trust of social media influencers to help marketers in new ways and change how brands and consumers interact and connect. Throughout this article we shall explore the ways influencer marketing has affected Digital Marketing, especially the changes on consumers engagement, changes in advertising, and how data is being used in Digital Marketing.<\/p>\n\n\n\n

Digital Marketing: An Constantly Evolving Environment<\/strong><\/h2>\n\n\n\n

Nowadays, influencer marketing has changed how brands connect with people. Before, digital marketing used wide-reaching but less personal ads. Influencer marketing now makes things more personal. Trusted influencers connect with their audience on a personal level by focusing on various niches and interests. By crafting content that resonates with their followers’ preferences, they significantly boost brand engagement. Through influencer partnerships, brands become more trusted, real and accessible, something hard to achieve through conventional advertising methods. This new era of has created new rules for connecting with consumers, focusing on real relationships with consumers rather than just showing ads.<\/p>\n\n\n

\n
\"People
Influencer Marketing Impacts Portrayed through Different Social Channels<\/figcaption><\/figure>\n<\/div>\n\n\n

<\/p>\n\n\n\n

The Evolution of Current Marketing Models <\/strong><\/h2>\n\n\n\n

Furthermore, influencer marketing has also changed advertising to care more about the quality of engagement rather than just how many impressions the ad garners. Before, advertisements like banners and emails tried to reach as many people as possible. However, influencer marketing works well as it can help connect different consumers and regroup them within defined communities. This change has made marketers change their approach, moving from trying to reach everyone to focusing on more targeted campaigns. Influencers help connect brands with specific interest groups, making sure ads are more about being relevant and meaningful than just having the highest amount of reach possible. <\/p>\n\n\n

\n
\"cr\u00e9ateur
The Impacts of Influencer Marketing on Consumer Reach Methods<\/figcaption><\/figure>\n<\/div>\n\n\n

Impacts of Influencer Marketing<\/strong>: Real Time Data-Driven Decisions<\/strong><\/h2>\n\n\n\n

Finally, influencer marketing has made using data to make straetgic decisions more common in digital marketing. Thanks to many available tools on social platforms, brands can now see how well their influencer campaigns in live time! They can look at different things like the current post engagements, the post conversions, and audience growth. This information helps marketers improve their plans as they go in order to optimise their strategies. This move towards relying on data shows a bigger change in digital marketing from just guessing with general data to using concrete live data through different social channels. <\/p>\n\n\n

\n
\"Picture
The Impacts of Influencer Marketing on the Use of Data<\/figcaption><\/figure>\n<\/div>\n\n\n

<\/p>\n\n\n\n

SOURCES:<\/h4>\n\n\n\n
\n

“Influencer Marketing.” HubSpot Blog<\/em>, HubSpot, https:\/\/blog.hubspot.com\/marketing\/topic\/influencer-marketing<\/a>. March 14 2024<\/p>\n<\/blockquote>\n\n\n\n

“How Influencers Are Changing the Marketing Game.” Robert H. Smith School of Business<\/em>, University of Maryland, https:\/\/www.rhsmith.umd.edu\/research\/how-influencers-are-changing-marketing-game#:~:text=Consumers%20increasingly%20use%20social%20media,to%20work%20to%20sell%20more<\/a>. March 14 2024<\/p>\n\n\n\n

“Role of Influencer Marketing in Growth Strategies.” Abmatic<\/em>, https:\/\/abmatic.ai\/blog\/role-of-influencer-marketing-in-growth-strategies<\/a>. March 14 2024<\/p>\n","protected":false},"excerpt":{"rendered":"

There has been a major shift on the whole of the marketing landscape in the recent years due digitalisation and the growing prominence of Social Media. With many new mediums of advertising making their way to the main stream, influencer marketing has been a major player in these changes. This approach uses the popularity and […]<\/p>\n","protected":false},"author":1503,"featured_media":45910,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1053,650,38],"tags":[539,636,540,639,550,637],"class_list":["post-50121","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-influence-marketing","category-marketing-strategy","category-social-media","tag-content-marketing","tag-digital-marketing-en","tag-digital-marketing-strategy","tag-influencer-marketing-en","tag-instagram-for-business","tag-social-media-en"],"acf":[],"yoast_head":"\nThe Impacts of Influencer Marketing on the Digital Advertising<\/title>\n<meta name=\"description\" content=\"Social Media Impacts of Influencer Marketing - Explore impacts on the Marketing landscape, data-driven strategies, and engagement\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digital.hec.ca\/en\/blog\/redefining-connections-the-transformative-power-of-influencer-marketing-in-the-digital-age\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Impacts of Influencer Marketing on the Digital Advertising\" \/>\n<meta property=\"og:description\" content=\"Social Media Impacts of Influencer Marketing - Explore impacts on the Marketing landscape, data-driven strategies, and engagement\" \/>\n<meta property=\"og:url\" content=\"https:\/\/digital.hec.ca\/en\/blog\/redefining-connections-the-transformative-power-of-influencer-marketing-in-the-digital-age\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing num\u00e9rique | Digital Marketing | HEC Montr\u00e9al\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/fr-ca.facebook.com\/HECMontreal\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-15T01:10:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-22T01:58:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/digital.hec.ca\/wp-content\/uploads\/2023\/03\/influencerIMPACT-influencer-girl-taking-selfie-V2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"boustihacyprien\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"boustihacyprien\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/redefining-connections-the-transformative-power-of-influencer-marketing-in-the-digital-age\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/redefining-connections-the-transformative-power-of-influencer-marketing-in-the-digital-age\\\/\"},\"author\":{\"name\":\"boustihacyprien\",\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/#\\\/schema\\\/person\\\/60c4faecdbbc1d411c77be4f0bf34f7f\"},\"headline\":\"The Impacts of Influencer Marketing on the Digital Advertising\",\"datePublished\":\"2024-03-15T01:10:26+00:00\",\"dateModified\":\"2024-03-22T01:58:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/redefining-connections-the-transformative-power-of-influencer-marketing-in-the-digital-age\\\/\"},\"wordCount\":535,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/redefining-connections-the-transformative-power-of-influencer-marketing-in-the-digital-age\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/digital.hec.ca\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/influencer-posting-social-media-scaled.jpg\",\"keywords\":[\"content marketing\",\"digital marketing\",\"digital marketing strategy\",\"influencer marketing\",\"Instagram for Business\",\"social media\"],\"articleSection\":[\"Influence Marketing\",\"Marketing Strategy\",\"Social Media\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/redefining-connections-the-transformative-power-of-influencer-marketing-in-the-digital-age\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/redefining-connections-the-transformative-power-of-influencer-marketing-in-the-digital-age\\\/\",\"url\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/redefining-connections-the-transformative-power-of-influencer-marketing-in-the-digital-age\\\/\",\"name\":\"The Impacts of Influencer Marketing on the Digital Advertising\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/redefining-connections-the-transformative-power-of-influencer-marketing-in-the-digital-age\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/redefining-connections-the-transformative-power-of-influencer-marketing-in-the-digital-age\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/digital.hec.ca\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/influencer-posting-social-media-scaled.jpg\",\"datePublished\":\"2024-03-15T01:10:26+00:00\",\"dateModified\":\"2024-03-22T01:58:55+00:00\",\"description\":\"Social Media Impacts of Influencer Marketing - Explore impacts on the Marketing landscape, data-driven strategies, and engagement\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/redefining-connections-the-transformative-power-of-influencer-marketing-in-the-digital-age\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/redefining-connections-the-transformative-power-of-influencer-marketing-in-the-digital-age\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/redefining-connections-the-transformative-power-of-influencer-marketing-in-the-digital-age\\\/#primaryimage\",\"url\":\"https:\\\/\\\/digital.hec.ca\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/influencer-posting-social-media-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/digital.hec.ca\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/influencer-posting-social-media-scaled.jpg\",\"width\":2560,\"height\":1707,\"caption\":\"alt=\\\"\\\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/redefining-connections-the-transformative-power-of-influencer-marketing-in-the-digital-age\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Impacts of Influencer Marketing on the Digital Advertising\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/\",\"name\":\"Marketing num\u00e9rique | Digital Marketing | HEC Montr\u00e9al\",\"description\":\"Fait par des \u00e9tudiants pour des \u00e9tudiants\",\"publisher\":{\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/#organization\",\"name\":\"HEC Montr\u00e9al\",\"url\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/digital.hec.ca\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/Favicone.png\",\"contentUrl\":\"https:\\\/\\\/digital.hec.ca\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/Favicone.png\",\"width\":512,\"height\":512,\"caption\":\"HEC Montr\u00e9al\"},\"image\":{\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/fr-ca.facebook.com\\\/HECMontreal\\\/\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/HECMontreal\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/#\\\/schema\\\/person\\\/60c4faecdbbc1d411c77be4f0bf34f7f\",\"name\":\"boustihacyprien\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c3e605fd080034bd674e9894836d607d0e33783455f00d2313bb51a007629f08?s=96&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c3e605fd080034bd674e9894836d607d0e33783455f00d2313bb51a007629f08?s=96&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c3e605fd080034bd674e9894836d607d0e33783455f00d2313bb51a007629f08?s=96&r=g\",\"caption\":\"boustihacyprien\"},\"url\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/author\\\/boustihacyprien\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Impacts of Influencer Marketing on the Digital Advertising","description":"Social Media Impacts of Influencer Marketing - Explore impacts on the Marketing landscape, data-driven strategies, and engagement","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/digital.hec.ca\/en\/blog\/redefining-connections-the-transformative-power-of-influencer-marketing-in-the-digital-age\/","og_locale":"en_US","og_type":"article","og_title":"The Impacts of Influencer Marketing on the Digital Advertising","og_description":"Social Media Impacts of Influencer Marketing - Explore impacts on the Marketing landscape, data-driven strategies, and engagement","og_url":"https:\/\/digital.hec.ca\/en\/blog\/redefining-connections-the-transformative-power-of-influencer-marketing-in-the-digital-age\/","og_site_name":"Marketing num\u00e9rique | Digital Marketing | HEC Montr\u00e9al","article_publisher":"https:\/\/fr-ca.facebook.com\/HECMontreal\/","article_published_time":"2024-03-15T01:10:26+00:00","article_modified_time":"2024-03-22T01:58:55+00:00","og_image":[{"width":1200,"height":1200,"url":"https:\/\/digital.hec.ca\/wp-content\/uploads\/2023\/03\/influencerIMPACT-influencer-girl-taking-selfie-V2.jpg","type":"image\/jpeg"}],"author":"boustihacyprien","twitter_card":"summary_large_image","twitter_misc":{"Written by":"boustihacyprien","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/digital.hec.ca\/en\/blog\/redefining-connections-the-transformative-power-of-influencer-marketing-in-the-digital-age\/#article","isPartOf":{"@id":"https:\/\/digital.hec.ca\/en\/blog\/redefining-connections-the-transformative-power-of-influencer-marketing-in-the-digital-age\/"},"author":{"name":"boustihacyprien","@id":"https:\/\/digital.hec.ca\/en\/#\/schema\/person\/60c4faecdbbc1d411c77be4f0bf34f7f"},"headline":"The Impacts of Influencer Marketing on the Digital Advertising","datePublished":"2024-03-15T01:10:26+00:00","dateModified":"2024-03-22T01:58:55+00:00","mainEntityOfPage":{"@id":"https:\/\/digital.hec.ca\/en\/blog\/redefining-connections-the-transformative-power-of-influencer-marketing-in-the-digital-age\/"},"wordCount":535,"commentCount":0,"publisher":{"@id":"https:\/\/digital.hec.ca\/en\/#organization"},"image":{"@id":"https:\/\/digital.hec.ca\/en\/blog\/redefining-connections-the-transformative-power-of-influencer-marketing-in-the-digital-age\/#primaryimage"},"thumbnailUrl":"https:\/\/digital.hec.ca\/wp-content\/uploads\/2023\/11\/influencer-posting-social-media-scaled.jpg","keywords":["content marketing","digital marketing","digital marketing strategy","influencer marketing","Instagram for Business","social media"],"articleSection":["Influence Marketing","Marketing Strategy","Social Media"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/digital.hec.ca\/en\/blog\/redefining-connections-the-transformative-power-of-influencer-marketing-in-the-digital-age\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/digital.hec.ca\/en\/blog\/redefining-connections-the-transformative-power-of-influencer-marketing-in-the-digital-age\/","url":"https:\/\/digital.hec.ca\/en\/blog\/redefining-connections-the-transformative-power-of-influencer-marketing-in-the-digital-age\/","name":"The Impacts of Influencer Marketing on the Digital Advertising","isPartOf":{"@id":"https:\/\/digital.hec.ca\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/digital.hec.ca\/en\/blog\/redefining-connections-the-transformative-power-of-influencer-marketing-in-the-digital-age\/#primaryimage"},"image":{"@id":"https:\/\/digital.hec.ca\/en\/blog\/redefining-connections-the-transformative-power-of-influencer-marketing-in-the-digital-age\/#primaryimage"},"thumbnailUrl":"https:\/\/digital.hec.ca\/wp-content\/uploads\/2023\/11\/influencer-posting-social-media-scaled.jpg","datePublished":"2024-03-15T01:10:26+00:00","dateModified":"2024-03-22T01:58:55+00:00","description":"Social Media Impacts of Influencer Marketing - Explore impacts on the Marketing landscape, data-driven strategies, and engagement","breadcrumb":{"@id":"https:\/\/digital.hec.ca\/en\/blog\/redefining-connections-the-transformative-power-of-influencer-marketing-in-the-digital-age\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/digital.hec.ca\/en\/blog\/redefining-connections-the-transformative-power-of-influencer-marketing-in-the-digital-age\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/digital.hec.ca\/en\/blog\/redefining-connections-the-transformative-power-of-influencer-marketing-in-the-digital-age\/#primaryimage","url":"https:\/\/digital.hec.ca\/wp-content\/uploads\/2023\/11\/influencer-posting-social-media-scaled.jpg","contentUrl":"https:\/\/digital.hec.ca\/wp-content\/uploads\/2023\/11\/influencer-posting-social-media-scaled.jpg","width":2560,"height":1707,"caption":"alt=\"\""},{"@type":"BreadcrumbList","@id":"https:\/\/digital.hec.ca\/en\/blog\/redefining-connections-the-transformative-power-of-influencer-marketing-in-the-digital-age\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/digital.hec.ca\/en\/"},{"@type":"ListItem","position":2,"name":"The Impacts of Influencer Marketing on the Digital Advertising"}]},{"@type":"WebSite","@id":"https:\/\/digital.hec.ca\/en\/#website","url":"https:\/\/digital.hec.ca\/en\/","name":"Marketing num\u00e9rique | Digital Marketing | HEC Montr\u00e9al","description":"Fait par des \u00e9tudiants pour des \u00e9tudiants","publisher":{"@id":"https:\/\/digital.hec.ca\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/digital.hec.ca\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/digital.hec.ca\/en\/#organization","name":"HEC Montr\u00e9al","url":"https:\/\/digital.hec.ca\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/digital.hec.ca\/en\/#\/schema\/logo\/image\/","url":"https:\/\/digital.hec.ca\/wp-content\/uploads\/2025\/09\/Favicone.png","contentUrl":"https:\/\/digital.hec.ca\/wp-content\/uploads\/2025\/09\/Favicone.png","width":512,"height":512,"caption":"HEC Montr\u00e9al"},"image":{"@id":"https:\/\/digital.hec.ca\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/fr-ca.facebook.com\/HECMontreal\/","https:\/\/www.youtube.com\/user\/HECMontreal"]},{"@type":"Person","@id":"https:\/\/digital.hec.ca\/en\/#\/schema\/person\/60c4faecdbbc1d411c77be4f0bf34f7f","name":"boustihacyprien","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/c3e605fd080034bd674e9894836d607d0e33783455f00d2313bb51a007629f08?s=96&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c3e605fd080034bd674e9894836d607d0e33783455f00d2313bb51a007629f08?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c3e605fd080034bd674e9894836d607d0e33783455f00d2313bb51a007629f08?s=96&r=g","caption":"boustihacyprien"},"url":"https:\/\/digital.hec.ca\/en\/blog\/author\/boustihacyprien\/"}]}},"views":389,"_links":{"self":[{"href":"https:\/\/digital.hec.ca\/en\/wp-json\/wp\/v2\/posts\/50121","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digital.hec.ca\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digital.hec.ca\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digital.hec.ca\/en\/wp-json\/wp\/v2\/users\/1503"}],"replies":[{"embeddable":true,"href":"https:\/\/digital.hec.ca\/en\/wp-json\/wp\/v2\/comments?post=50121"}],"version-history":[{"count":0,"href":"https:\/\/digital.hec.ca\/en\/wp-json\/wp\/v2\/posts\/50121\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digital.hec.ca\/en\/wp-json\/wp\/v2\/media\/45910"}],"wp:attachment":[{"href":"https:\/\/digital.hec.ca\/en\/wp-json\/wp\/v2\/media?parent=50121"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digital.hec.ca\/en\/wp-json\/wp\/v2\/categories?post=50121"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digital.hec.ca\/en\/wp-json\/wp\/v2\/tags?post=50121"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}