{"id":49917,"date":"2024-03-19T21:34:28","date_gmt":"2024-03-20T01:34:28","guid":{"rendered":"https:\/\/digital.hec.ca\/?p=49917"},"modified":"2024-03-21T18:35:24","modified_gmt":"2024-03-21T22:35:24","slug":"breaking-down-ai-for-seo-a-guide-to-enhance-your-website-visibility-by-using-the-power-of-ai","status":"publish","type":"post","link":"https:\/\/digital.hec.ca\/en\/blog\/breaking-down-ai-for-seo-a-guide-to-enhance-your-website-visibility-by-using-the-power-of-ai\/","title":{"rendered":"Breaking down AI for SEO: A Guide to Enhance Your Website Visibility by Using the Power of AI"},"content":{"rendered":"\n

What is AI for SEO?<\/strong> <\/p>\n\n\n\n

In short, it is the use of various Artificial intelligence (AI) tools to improve the Search Engine Optimization processes (SEO). Usually, this includes using AI to help improve various aspects of a website\u2019s quality. However, in this article, we will only focus on using AI to discover keyword opportunities and create high-quality content. <\/p>\n\n\n\n

\"A<\/figure>\n\n\n\n

Source: https:\/\/summalinguae.com\/wp-content\/uploads\/2022\/09\/seo-ai.jpg <\/em><\/p>\n\n\n\n

1. Finding keyword opportunities<\/strong><\/p>\n\n\n\n

Usually, marketers have to spend a significant amount of time and effort to find the right keywords for their SEO strategy. However, using  AI tools such as Semrush can help simplify this process, making it easier to discover keyword opportunities. Here’s an example:<\/p>\n\n\n\n

\"The<\/figure>\n\n\n\n

                             <\/p>\n\n\n\n

Suppose I’m a company selling sports shoes. By entering “Sports shoes” into the keyword Magic tool on “Semrush”, I can obtain more than 30,000 useful keyword ideas (as appeared in the above figure) within a few seconds. Moreover, this AI also gives us detailed information on each keyword including intent (the user intention), search volumes, Keyword Difficulty (KD%), and CPC.                             <\/p>\n\n\n\n

Therefore, if my goal is to enhance the website visibility and reduce the amount of effort used,  focusing on keywords with high search volumes and low KD% would be the most suitable choice for my SEO plan.  In this example, the most suitable keywords for my company should be \u201c the best sports shoes for walking\u201d                                                                                                                                                                  <\/p>\n\n\n\n

2. Creating and optimizing the website\u2019s content<\/strong><\/p>\n\n\n\n

After the keywords are identified, another challenge for marketers is to create content with high quality which is also highly relevant to the chosen keyword. However, without the help of AI during this fast-evolving era, ensuring content quality for SEO plans becomes more and more challenging. <\/p>\n\n\n\n

Thus, marketers have to invest more time and budget on their tasks. For instance, collecting and analyzing a vast amount of data to understand the current world trends, making graphics for their content, and many others. However, with the arrival of AI tools like ChatGPT, Jasper AI, Hubspot, and many others, the amount of burdens on marketers could be alleviated.                                                                                                               <\/p>\n\n\n\n

Here’s an example of using \u201cJasper AI\u201d<\/b> to create articles on the website of a company selling sports shoes ( supposed that the keyword chosen is \u201c best sports shoes for walking.<\/b>\u201d)     <\/p>\n\n\n\n

                                           <\/p>\n\n\n\n

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  1. To make the <\/span>textual<\/u> content for my article, I used the following prompt:  <\/span>\u201c As a marketer of a company selling sports shoes, write me one article that is highly relevant to the keyword \u201cbest sports shoes for walking\u201d “<\/b> Then, I added the following specification:<\/span> \n