{"id":49764,"date":"2024-03-16T15:35:12","date_gmt":"2024-03-16T19:35:12","guid":{"rendered":"https:\/\/digital.hec.ca\/?p=49764"},"modified":"2024-03-22T10:07:43","modified_gmt":"2024-03-22T14:07:43","slug":"tiktok-marketing-business","status":"publish","type":"post","link":"https:\/\/digital.hec.ca\/en\/blog\/tiktok-marketing-business\/","title":{"rendered":"TikTok: Marketing’s One-stop Shop"},"content":{"rendered":"\n

Created in 2016, TikTok is one of the most popular social media platforms with more than 1.7 billion users, presenting a vast variety of short videos. From cooking tutorials to viral dances to lifestyle videos, the app can tailor itself to each of its users taste with their \u201cFor You Page\u201d<\/em>. Its mission is to inspire creativity and bring joy.<\/p>\n\n\n\n

TikTok is a free and user-friendly platform with the possibility to capture or upload a video, using trending songs and multiple filters and effects.<\/p>\n\n\n\n

\"Businesses<\/figure>\n\n\n\n

Why Should Businesses Use TikTok for Marketing?<\/h2>\n\n\n\n

Firstly, using this viral app as a marketing platform creates a fun and interesting way for customers to interact with the business. It enhances brand identity and awareness. Thanks to its popularity and algorithm, it is easy to partner with influencers and to reach the target audience with the right hashtags and sounds.<\/p>\n\n\n\n

Secondly, the platform allows businesses to showcase their creativity in an out of the ordinary way, like creating challenges, following trends, making tutorials, providing behind the scenes content, or by simply using in app Ads.<\/p>\n\n\n\n

Finally, once the product or service is promoted, users can directly buy it from the integrated shopping feature available from the link in the creator\u2019s bio, making the transaction as simple as that.<\/p>\n\n\n\n

\"Access<\/figure>\n\n\n\n

Measuring Businesses Success<\/h2>\n\n\n\n

Once the business has been marketed with a short video, the app keeps track of the accounts performance. TikTok provides details such as:<\/p>\n\n\n\n