{"id":481,"date":"2021-03-19T23:59:31","date_gmt":"2021-03-20T03:59:31","guid":{"rendered":"http:\/\/digital.hec.ca\/en\/?p=481"},"modified":"2023-03-22T17:32:43","modified_gmt":"2023-03-22T21:32:43","slug":"optimize-for-core-web-vitals-googles-new-ranking-factor","status":"publish","type":"post","link":"https:\/\/digital.hec.ca\/en\/blog\/optimize-for-core-web-vitals-googles-new-ranking-factor\/","title":{"rendered":"Optimize for core web vitals:  Google&#8217;s new ranking factor"},"content":{"rendered":"<p><span style=\"font-weight: 400\">As an SEO expert, keeping track of Google search console features is vital.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Google recently announced an upcoming search ranking change that incorporates page experience metrics: core web vitals. Those will determine the quality of your user page experience. Although Page experience is only a fraction of the overall ranking factor, utilizing core web vitals will become increasingly important to improve your user experience and get ahead of competitors that do not conform to these usability standards yet.<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u00a0<\/span><span style=\"font-weight: 400\">According to Google Search central, core web vitals\u2019 launch is planned for May 2021. It is right around the corner, so now is the time to get your website ready for this google algorithm update!<\/span><\/p>\n<p><a href=\"https:\/\/digital.hec.ca\/en\/wp-content\/uploads\/sites\/2\/2021\/03\/screenshot-twitter.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-482\" src=\"https:\/\/digital.hec.ca\/en\/wp-content\/uploads\/sites\/2\/2021\/03\/screenshot-twitter-1024x742.png\" alt=\"core web vitals Google's announcement on Twitter\" width=\"481\" height=\"348\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h3><\/h3>\n<h3><b>What are Core Web Vitals?\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400\">Core web vitals are metrics that evaluate your page\u2019s experience based on speed, responsiveness, and visual stability. They will bring additional insights into your visitors\u2019 experience when they are on your webpage.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Before upgrading your webp<\/span>age or making new ones, learn more about those three new metrics.<\/p>\n<h4><span style=\"font-weight: 400\">\u00a0<\/span><b>Largest Contentful Paint (LCP)<\/b><\/h4>\n<p><span style=\"font-weight: 400\">Largest Contentful Paint, LCP, measures loading performance. It is a user timing metric that evaluates how fast your page loads. Your content should be visible as quickly as possible for the user. According to Google benchmarks, 2.5 seconds or lower is the target to aim for.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u00a0<\/span><span style=\"font-weight: 400\">Tips:\u00a0\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Videos or images can cause a slower load. Google thus advises reducing image sizes. If you already have high-resolution images, you don\u2019t necessarily have to reduce your image quality. Instead, use plugins like ShortPixel to compress the image size without decreasing its\u2019 quality. <\/span><\/li>\n<li style=\"font-weight: 400\">\u00a0Reduce your use of third-party scripts or unused plugins you currently have<\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u00a0Upgrade your hosting to one that is fast enough to run your website<\/span><\/li>\n<\/ul>\n<h4><span style=\"font-weight: 400\">\u00a0<\/span><b>First Input Delay (FID)<\/b><\/h4>\n<p><span style=\"font-weight: 400\">The second core web vital is FID. It is a key UX metric as it assesses how long it takes for your webpage to be interactive with the user. Meaning, the time it takes for your webpage to respond to a user interaction, like clicking on a submit button. No user likes waiting for a webpage to load. A long loading time will increase your bounce rate, which is a negative ranking signal for Google. You will thus want to avoid that as much as possible as losing a potential lead or sale on the final steps hurts. The best measurement for this is 100 milliseconds or less.<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u00a0<\/span><span style=\"font-weight: 400\">Tips:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">The main cause for a high FID is bulky JavaScript execution. The browser will be slower to react due to an overly active thread. Decrease the time spent executing JavaScript in the page load <\/span><\/li>\n<li style=\"font-weight: 400\">Give priority to code that is crucial for page interactivity, that should be loaded first<\/li>\n<li style=\"font-weight: 400\">Without getting too technical, break down your JavaScript long-running code into smaller, split tasks to reduce your site\u2019s delay. Tools like Total blocking time can help your developers optimize this metric<\/li>\n<\/ul>\n<h4><b>Cumulative Layout Shift (CLS)<\/b><\/h4>\n<p><span style=\"font-weight: 400\">Have you already experienced getting ready to buy something but suddenly, the pay button shifts down, and you actually clicked on the \u201cmore information\u201d button instead? That annoying shift can lead to a deterioration of the page experience. This is what the final core web vital; CLS measures. This can happen when an image or AdBlock loads and automatically resizes to fit the content. A score of 0.1 or less is optimal.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u00a0<\/span><span style=\"font-weight: 400\">Tips:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Reserve enough ad space to prevent layout shifts <\/span><\/li>\n<li style=\"font-weight: 400\">Use ratio constraints like image width and height dimensions in order to not push your content all the way down. By specifying the size of your images, you ensure no frustrating page changes for the user. Tools like Lighthouse can help you adjust that<\/li>\n<li style=\"font-weight: 400\">For dynamic content, avoid inserting new content above existing content<\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400\">\u00a0<\/span><b>Conclusion<\/b><\/h3>\n<p><span style=\"font-weight: 400\">With the pandemic reinforcing online activity and the infinite resources available on the web, it became necessary to offer superior webpage experiences. Tools like Google search console, Lighthouse, or Google\u2019s pages speed will help you evaluate your site performance through core web vitals. It might be challenging to fix all your core web vitals scores. Nevertheless, you can identify the main areas to focus on to get your score and web visitor\u2019s satisfaction up.<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As an SEO expert, keeping track of Google search console features is vital.\u00a0 Google recently announced an upcoming search ranking change that incorporates page experience metrics: core web vitals. Those will determine the quality of your user page experience. Although Page experience is only a fraction of the overall ranking factor, utilizing core web vitals [&hellip;]<\/p>\n","protected":false},"author":766,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[46],"tags":[],"class_list":["post-481","post","type-post","status-publish","format-standard","hentry","category-search-engine-optimization"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Optimize for core web vitals: Google&#039;s new ranking factor<\/title>\n<meta name=\"description\" content=\"Looking to upgrade your webpage experience? Learn more about core web vitals! Crucial metrics that will impact Google&#039;s algorithm. Those metrics measure...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digital.hec.ca\/en\/blog\/optimize-for-core-web-vitals-googles-new-ranking-factor\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Optimize for core web vitals: Google&#039;s new ranking factor\" \/>\n<meta property=\"og:description\" content=\"Looking to upgrade your webpage experience? Learn more about core web vitals! Crucial metrics that will impact Google&#039;s algorithm. Those metrics measure...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/digital.hec.ca\/en\/blog\/optimize-for-core-web-vitals-googles-new-ranking-factor\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing num\u00e9rique | Digital Marketing | HEC Montr\u00e9al\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/fr-ca.facebook.com\/HECMontreal\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-20T03:59:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-22T21:32:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/digital.hec.ca\/en\/wp-content\/uploads\/sites\/2\/2021\/03\/screenshot-twitter-1024x742.png\" \/>\n<meta name=\"author\" content=\"jannelli\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"jannelli\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"ScholarlyArticle\",\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/optimize-for-core-web-vitals-googles-new-ranking-factor\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/optimize-for-core-web-vitals-googles-new-ranking-factor\\\/\"},\"author\":{\"name\":\"jannelli\",\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/#\\\/schema\\\/person\\\/a1c26aac6bc7738d0da0a35b981ae840\"},\"headline\":\"Optimize for core web vitals: Google&#8217;s new ranking factor\",\"datePublished\":\"2021-03-20T03:59:31+00:00\",\"dateModified\":\"2023-03-22T21:32:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/optimize-for-core-web-vitals-googles-new-ranking-factor\\\/\"},\"wordCount\":704,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/optimize-for-core-web-vitals-googles-new-ranking-factor\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2021\\\/03\\\/screenshot-twitter-1024x742.png\",\"articleSection\":[\"Search Engine Optimization\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/optimize-for-core-web-vitals-googles-new-ranking-factor\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/optimize-for-core-web-vitals-googles-new-ranking-factor\\\/\",\"url\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/optimize-for-core-web-vitals-googles-new-ranking-factor\\\/\",\"name\":\"Optimize for core web vitals: Google's new ranking factor\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/optimize-for-core-web-vitals-googles-new-ranking-factor\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/optimize-for-core-web-vitals-googles-new-ranking-factor\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2021\\\/03\\\/screenshot-twitter-1024x742.png\",\"datePublished\":\"2021-03-20T03:59:31+00:00\",\"dateModified\":\"2023-03-22T21:32:43+00:00\",\"description\":\"Looking to upgrade your webpage experience? Learn more about core web vitals! Crucial metrics that will impact Google's algorithm. Those metrics measure...\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/optimize-for-core-web-vitals-googles-new-ranking-factor\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/optimize-for-core-web-vitals-googles-new-ranking-factor\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/optimize-for-core-web-vitals-googles-new-ranking-factor\\\/#primaryimage\",\"url\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2021\\\/03\\\/screenshot-twitter-1024x742.png\",\"contentUrl\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2021\\\/03\\\/screenshot-twitter-1024x742.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/optimize-for-core-web-vitals-googles-new-ranking-factor\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Optimize for core web vitals: Google&#8217;s new ranking factor\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/\",\"name\":\"Marketing num\u00e9rique | Digital Marketing | HEC Montr\u00e9al\",\"description\":\"Fait par des \u00e9tudiants pour des \u00e9tudiants\",\"publisher\":{\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/#organization\",\"name\":\"HEC Montr\u00e9al\",\"url\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/digital.hec.ca\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/Favicone.png\",\"contentUrl\":\"https:\\\/\\\/digital.hec.ca\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/Favicone.png\",\"width\":512,\"height\":512,\"caption\":\"HEC Montr\u00e9al\"},\"image\":{\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/fr-ca.facebook.com\\\/HECMontreal\\\/\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/HECMontreal\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/#\\\/schema\\\/person\\\/a1c26aac6bc7738d0da0a35b981ae840\",\"name\":\"jannelli\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/57e79866f7fc7b033da0503a0fb62822426a4db0a627e39e21a317accdaed4cf?s=96&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/57e79866f7fc7b033da0503a0fb62822426a4db0a627e39e21a317accdaed4cf?s=96&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/57e79866f7fc7b033da0503a0fb62822426a4db0a627e39e21a317accdaed4cf?s=96&r=g\",\"caption\":\"jannelli\"},\"url\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/author\\\/jannelli\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Optimize for core web vitals: Google's new ranking factor","description":"Looking to upgrade your webpage experience? Learn more about core web vitals! Crucial metrics that will impact Google's algorithm. Those metrics measure...","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/digital.hec.ca\/en\/blog\/optimize-for-core-web-vitals-googles-new-ranking-factor\/","og_locale":"en_US","og_type":"article","og_title":"Optimize for core web vitals: Google's new ranking factor","og_description":"Looking to upgrade your webpage experience? Learn more about core web vitals! Crucial metrics that will impact Google's algorithm. Those metrics measure...","og_url":"https:\/\/digital.hec.ca\/en\/blog\/optimize-for-core-web-vitals-googles-new-ranking-factor\/","og_site_name":"Marketing num\u00e9rique | Digital Marketing | HEC Montr\u00e9al","article_publisher":"https:\/\/fr-ca.facebook.com\/HECMontreal\/","article_published_time":"2021-03-20T03:59:31+00:00","article_modified_time":"2023-03-22T21:32:43+00:00","og_image":[{"url":"https:\/\/digital.hec.ca\/en\/wp-content\/uploads\/sites\/2\/2021\/03\/screenshot-twitter-1024x742.png","type":"","width":"","height":""}],"author":"jannelli","twitter_card":"summary_large_image","twitter_misc":{"Written by":"jannelli","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"ScholarlyArticle","@id":"https:\/\/digital.hec.ca\/en\/blog\/optimize-for-core-web-vitals-googles-new-ranking-factor\/#article","isPartOf":{"@id":"https:\/\/digital.hec.ca\/en\/blog\/optimize-for-core-web-vitals-googles-new-ranking-factor\/"},"author":{"name":"jannelli","@id":"https:\/\/digital.hec.ca\/en\/#\/schema\/person\/a1c26aac6bc7738d0da0a35b981ae840"},"headline":"Optimize for core web vitals: Google&#8217;s new ranking factor","datePublished":"2021-03-20T03:59:31+00:00","dateModified":"2023-03-22T21:32:43+00:00","mainEntityOfPage":{"@id":"https:\/\/digital.hec.ca\/en\/blog\/optimize-for-core-web-vitals-googles-new-ranking-factor\/"},"wordCount":704,"commentCount":0,"publisher":{"@id":"https:\/\/digital.hec.ca\/en\/#organization"},"image":{"@id":"https:\/\/digital.hec.ca\/en\/blog\/optimize-for-core-web-vitals-googles-new-ranking-factor\/#primaryimage"},"thumbnailUrl":"https:\/\/digital.hec.ca\/en\/wp-content\/uploads\/sites\/2\/2021\/03\/screenshot-twitter-1024x742.png","articleSection":["Search Engine Optimization"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/digital.hec.ca\/en\/blog\/optimize-for-core-web-vitals-googles-new-ranking-factor\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/digital.hec.ca\/en\/blog\/optimize-for-core-web-vitals-googles-new-ranking-factor\/","url":"https:\/\/digital.hec.ca\/en\/blog\/optimize-for-core-web-vitals-googles-new-ranking-factor\/","name":"Optimize for core web vitals: Google's new ranking factor","isPartOf":{"@id":"https:\/\/digital.hec.ca\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/digital.hec.ca\/en\/blog\/optimize-for-core-web-vitals-googles-new-ranking-factor\/#primaryimage"},"image":{"@id":"https:\/\/digital.hec.ca\/en\/blog\/optimize-for-core-web-vitals-googles-new-ranking-factor\/#primaryimage"},"thumbnailUrl":"https:\/\/digital.hec.ca\/en\/wp-content\/uploads\/sites\/2\/2021\/03\/screenshot-twitter-1024x742.png","datePublished":"2021-03-20T03:59:31+00:00","dateModified":"2023-03-22T21:32:43+00:00","description":"Looking to upgrade your webpage experience? Learn more about core web vitals! Crucial metrics that will impact Google's algorithm. Those metrics measure...","breadcrumb":{"@id":"https:\/\/digital.hec.ca\/en\/blog\/optimize-for-core-web-vitals-googles-new-ranking-factor\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/digital.hec.ca\/en\/blog\/optimize-for-core-web-vitals-googles-new-ranking-factor\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/digital.hec.ca\/en\/blog\/optimize-for-core-web-vitals-googles-new-ranking-factor\/#primaryimage","url":"https:\/\/digital.hec.ca\/en\/wp-content\/uploads\/sites\/2\/2021\/03\/screenshot-twitter-1024x742.png","contentUrl":"https:\/\/digital.hec.ca\/en\/wp-content\/uploads\/sites\/2\/2021\/03\/screenshot-twitter-1024x742.png"},{"@type":"BreadcrumbList","@id":"https:\/\/digital.hec.ca\/en\/blog\/optimize-for-core-web-vitals-googles-new-ranking-factor\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/digital.hec.ca\/en\/"},{"@type":"ListItem","position":2,"name":"Optimize for core web vitals: Google&#8217;s new ranking factor"}]},{"@type":"WebSite","@id":"https:\/\/digital.hec.ca\/en\/#website","url":"https:\/\/digital.hec.ca\/en\/","name":"Marketing num\u00e9rique | Digital Marketing | HEC Montr\u00e9al","description":"Fait par des \u00e9tudiants pour des \u00e9tudiants","publisher":{"@id":"https:\/\/digital.hec.ca\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/digital.hec.ca\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/digital.hec.ca\/en\/#organization","name":"HEC Montr\u00e9al","url":"https:\/\/digital.hec.ca\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/digital.hec.ca\/en\/#\/schema\/logo\/image\/","url":"https:\/\/digital.hec.ca\/wp-content\/uploads\/2025\/09\/Favicone.png","contentUrl":"https:\/\/digital.hec.ca\/wp-content\/uploads\/2025\/09\/Favicone.png","width":512,"height":512,"caption":"HEC Montr\u00e9al"},"image":{"@id":"https:\/\/digital.hec.ca\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/fr-ca.facebook.com\/HECMontreal\/","https:\/\/www.youtube.com\/user\/HECMontreal"]},{"@type":"Person","@id":"https:\/\/digital.hec.ca\/en\/#\/schema\/person\/a1c26aac6bc7738d0da0a35b981ae840","name":"jannelli","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/57e79866f7fc7b033da0503a0fb62822426a4db0a627e39e21a317accdaed4cf?s=96&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/57e79866f7fc7b033da0503a0fb62822426a4db0a627e39e21a317accdaed4cf?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/57e79866f7fc7b033da0503a0fb62822426a4db0a627e39e21a317accdaed4cf?s=96&r=g","caption":"jannelli"},"url":"https:\/\/digital.hec.ca\/en\/blog\/author\/jannelli\/"}]}},"views":44,"_links":{"self":[{"href":"https:\/\/digital.hec.ca\/en\/wp-json\/wp\/v2\/posts\/481","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digital.hec.ca\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digital.hec.ca\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digital.hec.ca\/en\/wp-json\/wp\/v2\/users\/766"}],"replies":[{"embeddable":true,"href":"https:\/\/digital.hec.ca\/en\/wp-json\/wp\/v2\/comments?post=481"}],"version-history":[{"count":0,"href":"https:\/\/digital.hec.ca\/en\/wp-json\/wp\/v2\/posts\/481\/revisions"}],"wp:attachment":[{"href":"https:\/\/digital.hec.ca\/en\/wp-json\/wp\/v2\/media?parent=481"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digital.hec.ca\/en\/wp-json\/wp\/v2\/categories?post=481"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digital.hec.ca\/en\/wp-json\/wp\/v2\/tags?post=481"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}