{"id":475,"date":"2021-03-20T01:08:44","date_gmt":"2021-03-20T05:08:44","guid":{"rendered":"http:\/\/digital.hec.ca\/en\/?p=475"},"modified":"2022-08-09T07:50:45","modified_gmt":"2022-08-09T11:50:45","slug":"how-to-create-relevant-instagram-stories","status":"publish","type":"post","link":"https:\/\/digital.hec.ca\/en\/blog\/how-to-create-relevant-instagram-stories\/","title":{"rendered":"How to Create Relevant Instagram Stories"},"content":{"rendered":"<p>Not only using Instagram Stories is a great way for your business to reach new potential customers, but it also increases the interaction with your community, and even can drive sales.<\/p>\n<p>&nbsp;<\/p>\n<h2>WHAT ARE INSTAGRAM STORIES?<\/h2>\n<p>Pictures, videos, polls, quizzes, exclusive content, sky&#8217;s the limit!\u00a0Instagram Stories is a great way to humanize your brand through creative content available for 24 hours following its publication.<\/p>\n<p>&nbsp;<\/p>\n<h2>HOW CAN OPTIMIZE THE RELEVANCE OF THEIR INSTAGRAM STORIES?<\/h2>\n<p>Building authentic content for your brand will get you to connect with your audience and interact with it too. Instagram Stories allow you to use great conversation starters with your community, create engagement, and potentially drive sales.<\/p>\n<p>Here are a few examples of the conversation starter tools Instagram provides for its Stories:<\/p>\n<ul>\n<li style=\"list-style-type: none\">\n<ul>\n<li><span style=\"text-decoration: underline\">Polls<\/span> are used to get your public to vote for a &#8220;this&#8221; or a &#8220;that&#8221;. Some companies use it to ask for their public opinions, preferences or advise.<\/li>\n<\/ul>\n<\/li>\n<li style=\"list-style-type: none\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-531 aligncenter\" src=\"https:\/\/digital.hec.ca\/en\/wp-content\/uploads\/sites\/2\/2021\/03\/Capture-decran-le-2021-03-09-a-21.54.28-168x300.jpg\" alt=\"\" width=\"168\" height=\"300\" \/>\n<ul>\n<li><span style=\"text-decoration: underline\">Questions<\/span> are a great way for you to get your community to interact with you on a subject of your choice. They allow the public to have even more freedom when it comes to giving their opinion and interacting with you.<\/li>\n<\/ul>\n<\/li>\n<li style=\"list-style-type: none\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-532 aligncenter\" src=\"https:\/\/digital.hec.ca\/en\/wp-content\/uploads\/sites\/2\/2021\/03\/Capture-decran-le-2021-03-09-a-21.53.39-300x257.jpg\" alt=\"\" width=\"361\" height=\"309\" \/>\n<ul>\n<li><span style=\"text-decoration: underline\">Quizzes<\/span>\u00a0allow you to challenge your community about their knowledge on a topic of your choice.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-533 aligncenter\" src=\"https:\/\/digital.hec.ca\/en\/wp-content\/uploads\/sites\/2\/2021\/03\/Capture-decran-le-2021-03-10-a-20.46.41-168x300.jpg\" alt=\"\" width=\"168\" height=\"300\" \/><\/p>\n<ul>\n<li style=\"list-style-type: none\">\n<ul>\n<li><span style=\"text-decoration: underline\">Swipe up option<\/span> allows you to redirect your public to a link. This option is usually beneficial when businesses want to announce product promotions or special events that require further steps from the user.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-534 aligncenter\" src=\"https:\/\/digital.hec.ca\/en\/wp-content\/uploads\/sites\/2\/2021\/03\/Capture-decran-le-2021-03-10-a-20.50.04-167x300.jpg\" alt=\"\" width=\"167\" height=\"300\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>These are all great ways to tell your company&#8217;s story inside and out to your customers, make your business relatable to them and gain their loyalty for the years to come.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Not only using Instagram Stories is a great way for your business to reach new potential customers, but it also increases the interaction with your community, and even can drive sales. &nbsp; WHAT ARE INSTAGRAM STORIES? Pictures, videos, polls, quizzes, exclusive content, sky&#8217;s the limit!\u00a0Instagram Stories is a great way to humanize your brand through [&hellip;]<\/p>\n","protected":false},"author":332,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[],"class_list":["post-475","post","type-post","status-publish","format-standard","hentry","category-social-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Create Relevant Instagram Stories<\/title>\n<meta name=\"description\" content=\"Instagram Stories help you stand out on social media, build interest and inspire action.\u00a0Learn how create a relevant Story.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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