{"id":46457,"date":"2023-11-20T19:52:12","date_gmt":"2023-11-21T00:52:12","guid":{"rendered":"https:\/\/digital.hec.ca\/?p=46457"},"modified":"2023-11-21T18:48:41","modified_gmt":"2023-11-21T23:48:41","slug":"transforming-digital-engagement-through-augmented-reality-in-advertising","status":"publish","type":"post","link":"https:\/\/digital.hec.ca\/en\/blog\/transforming-digital-engagement-through-augmented-reality-in-advertising\/","title":{"rendered":"Transforming digital engagement through augmented reality (AR) in advertising"},"content":{"rendered":"\n

In the dynamic realm of digital marketing, augmented reality has stood out as a transformative mean, reconstructing user experiences and reshaping the relationship between the brand and the customer.

Previously confined to gaming and entertainment, AR is today a potent asset for advertisers<\/a>. It offers unprecedented possibilities for innovative campaigns. For instance, IKEA\u2019s AR application<\/a> enables users to virtually place furniture in their houses. This approach revolutionizes the way customers connect with products and services in the digital realm. <\/p>\n\n\n\n

Successful companies integrated AR in their digital marketing<\/h2>\n\n\n\n


What distinguishes AR in digital marketing is its capacity to deliver experiential and memorable services. Nike, by offering immersive and experiential tools<\/a>, managed to increase user engagement through AR. manages to create an interactive engagement. Users can visualize themselves older or engage with branded filters. This creates a stronger bond with the brand, and elevating user satisfaction.

Therefore, this new technology advancement serves as a powerful differentiator in digital marketing, aligning with the habits of modern users<\/a>. By crafting immersive and personalized campaigns, advertisers enable the consumer to participate in the brand story. Thus, they cultivate a sense of belonging and connection, which set the brand apart in a competitive digital environment.
<\/p>\n\n\n\n

AR, a new eye onto the consumer behavior <\/h2>\n\n\n\n


As brands incorporate AR into their marketing strategies, the significance of data and analytics in crafting the AR campaigns is paramount. The interactive nature of AR experiences generates traffic and provide valuable insights into consumer behaviors, patterns, preferences. Examining this new source of data empowers marketers to continuously refine campaigns to attract new customers and align with target audiences\u2019 expectations.

In conclusion, the fusion of AR and advanced analytics marks a noteworthy evolution in the digital marketing field. It ushers in an environment where data-driven strategies not only optimize existing campaigns, but also lay the path for innovative and engaging strategies in the future. <\/p>\n\n\n\n


<\/p>\n\n\n\n

\"Augmented
Augmented Reality marketing is the future<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"

In the dynamic realm of digital marketing, augmented reality has stood out as a transformative mean, reconstructing user experiences and reshaping the relationship between the brand and the customer. Previously confined to gaming and entertainment, AR is today a potent asset for advertisers. It offers unprecedented possibilities for innovative campaigns. For instance, IKEA\u2019s AR application […]<\/p>\n","protected":false},"author":1271,"featured_media":46512,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1055,650,1,55,52],"tags":[],"class_list":["post-46457","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-media-campaigns","category-marketing-strategy","category-non-classifiee","category-user-experience","category-web-analytics"],"acf":[],"yoast_head":"\nAR Transforms Digital Engagement<\/title>\n<meta name=\"description\" content=\"Explore augmented reality's impact on digital marketing, in the lens of transformative and engaging experiences.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digital.hec.ca\/en\/blog\/transforming-digital-engagement-through-augmented-reality-in-advertising\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AR Transforms Digital Engagement\" \/>\n<meta property=\"og:description\" content=\"Explore augmented reality's impact on digital marketing, in the lens of transformative and engaging experiences.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/digital.hec.ca\/en\/blog\/transforming-digital-engagement-through-augmented-reality-in-advertising\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing num\u00e9rique | Digital Marketing | HEC Montr\u00e9al\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/fr-ca.facebook.com\/HECMontreal\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-21T00:52:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-21T23:48:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/digital.hec.ca\/wp-content\/uploads\/2023\/11\/ikea-ar.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"naylachbihiwahoudi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"naylachbihiwahoudi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/transforming-digital-engagement-through-augmented-reality-in-advertising\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/transforming-digital-engagement-through-augmented-reality-in-advertising\\\/\"},\"author\":{\"name\":\"naylachbihiwahoudi\",\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/#\\\/schema\\\/person\\\/890c374025abd4b2632859581c616548\"},\"headline\":\"Transforming digital engagement through augmented reality (AR) in advertising\",\"datePublished\":\"2023-11-21T00:52:12+00:00\",\"dateModified\":\"2023-11-21T23:48:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/transforming-digital-engagement-through-augmented-reality-in-advertising\\\/\"},\"wordCount\":327,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/transforming-digital-engagement-through-augmented-reality-in-advertising\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/digital.hec.ca\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/ikea-ar.jpeg\",\"articleSection\":[\"Digital Media Campaigns\",\"Marketing Strategy\",\"Non classifi\u00e9(e)\",\"User Experience\",\"Web Analytics\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/transforming-digital-engagement-through-augmented-reality-in-advertising\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/transforming-digital-engagement-through-augmented-reality-in-advertising\\\/\",\"url\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/transforming-digital-engagement-through-augmented-reality-in-advertising\\\/\",\"name\":\"AR Transforms Digital Engagement\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/transforming-digital-engagement-through-augmented-reality-in-advertising\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/transforming-digital-engagement-through-augmented-reality-in-advertising\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/digital.hec.ca\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/ikea-ar.jpeg\",\"datePublished\":\"2023-11-21T00:52:12+00:00\",\"dateModified\":\"2023-11-21T23:48:41+00:00\",\"description\":\"Explore augmented reality's impact on digital marketing, in the lens of transformative and engaging experiences.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/transforming-digital-engagement-through-augmented-reality-in-advertising\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/transforming-digital-engagement-through-augmented-reality-in-advertising\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/transforming-digital-engagement-through-augmented-reality-in-advertising\\\/#primaryimage\",\"url\":\"https:\\\/\\\/digital.hec.ca\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/ikea-ar.jpeg\",\"contentUrl\":\"https:\\\/\\\/digital.hec.ca\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/ikea-ar.jpeg\",\"width\":1280,\"height\":720,\"caption\":\"IKEA increases user engagement trough its AR digital marketing strategy\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/transforming-digital-engagement-through-augmented-reality-in-advertising\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Transforming digital engagement through augmented reality (AR) in advertising\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/\",\"name\":\"Marketing num\u00e9rique | Digital Marketing | HEC Montr\u00e9al\",\"description\":\"Fait par des \u00e9tudiants pour des \u00e9tudiants\",\"publisher\":{\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/#organization\",\"name\":\"HEC Montr\u00e9al\",\"url\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/digital.hec.ca\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/Favicone.png\",\"contentUrl\":\"https:\\\/\\\/digital.hec.ca\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/Favicone.png\",\"width\":512,\"height\":512,\"caption\":\"HEC Montr\u00e9al\"},\"image\":{\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/fr-ca.facebook.com\\\/HECMontreal\\\/\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/HECMontreal\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/#\\\/schema\\\/person\\\/890c374025abd4b2632859581c616548\",\"name\":\"naylachbihiwahoudi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/eb6498cda521119145131f396884a098b8c9884f7ffeb951e43369a04f799261?s=96&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/eb6498cda521119145131f396884a098b8c9884f7ffeb951e43369a04f799261?s=96&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/eb6498cda521119145131f396884a098b8c9884f7ffeb951e43369a04f799261?s=96&r=g\",\"caption\":\"naylachbihiwahoudi\"},\"url\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/author\\\/naylachbihiwahoudi\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"AR Transforms Digital Engagement","description":"Explore augmented reality's impact on digital marketing, in the lens of transformative and engaging experiences.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/digital.hec.ca\/en\/blog\/transforming-digital-engagement-through-augmented-reality-in-advertising\/","og_locale":"en_US","og_type":"article","og_title":"AR Transforms Digital Engagement","og_description":"Explore augmented reality's impact on digital marketing, in the lens of transformative and engaging experiences.","og_url":"https:\/\/digital.hec.ca\/en\/blog\/transforming-digital-engagement-through-augmented-reality-in-advertising\/","og_site_name":"Marketing num\u00e9rique | Digital Marketing | HEC Montr\u00e9al","article_publisher":"https:\/\/fr-ca.facebook.com\/HECMontreal\/","article_published_time":"2023-11-21T00:52:12+00:00","article_modified_time":"2023-11-21T23:48:41+00:00","og_image":[{"width":1280,"height":720,"url":"https:\/\/digital.hec.ca\/wp-content\/uploads\/2023\/11\/ikea-ar.jpeg","type":"image\/jpeg"}],"author":"naylachbihiwahoudi","twitter_card":"summary_large_image","twitter_misc":{"Written by":"naylachbihiwahoudi","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/digital.hec.ca\/en\/blog\/transforming-digital-engagement-through-augmented-reality-in-advertising\/#article","isPartOf":{"@id":"https:\/\/digital.hec.ca\/en\/blog\/transforming-digital-engagement-through-augmented-reality-in-advertising\/"},"author":{"name":"naylachbihiwahoudi","@id":"https:\/\/digital.hec.ca\/en\/#\/schema\/person\/890c374025abd4b2632859581c616548"},"headline":"Transforming digital engagement through augmented reality (AR) in advertising","datePublished":"2023-11-21T00:52:12+00:00","dateModified":"2023-11-21T23:48:41+00:00","mainEntityOfPage":{"@id":"https:\/\/digital.hec.ca\/en\/blog\/transforming-digital-engagement-through-augmented-reality-in-advertising\/"},"wordCount":327,"commentCount":0,"publisher":{"@id":"https:\/\/digital.hec.ca\/en\/#organization"},"image":{"@id":"https:\/\/digital.hec.ca\/en\/blog\/transforming-digital-engagement-through-augmented-reality-in-advertising\/#primaryimage"},"thumbnailUrl":"https:\/\/digital.hec.ca\/wp-content\/uploads\/2023\/11\/ikea-ar.jpeg","articleSection":["Digital Media Campaigns","Marketing Strategy","Non classifi\u00e9(e)","User Experience","Web Analytics"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/digital.hec.ca\/en\/blog\/transforming-digital-engagement-through-augmented-reality-in-advertising\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/digital.hec.ca\/en\/blog\/transforming-digital-engagement-through-augmented-reality-in-advertising\/","url":"https:\/\/digital.hec.ca\/en\/blog\/transforming-digital-engagement-through-augmented-reality-in-advertising\/","name":"AR Transforms Digital Engagement","isPartOf":{"@id":"https:\/\/digital.hec.ca\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/digital.hec.ca\/en\/blog\/transforming-digital-engagement-through-augmented-reality-in-advertising\/#primaryimage"},"image":{"@id":"https:\/\/digital.hec.ca\/en\/blog\/transforming-digital-engagement-through-augmented-reality-in-advertising\/#primaryimage"},"thumbnailUrl":"https:\/\/digital.hec.ca\/wp-content\/uploads\/2023\/11\/ikea-ar.jpeg","datePublished":"2023-11-21T00:52:12+00:00","dateModified":"2023-11-21T23:48:41+00:00","description":"Explore augmented reality's impact on digital marketing, in the lens of transformative and engaging experiences.","breadcrumb":{"@id":"https:\/\/digital.hec.ca\/en\/blog\/transforming-digital-engagement-through-augmented-reality-in-advertising\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/digital.hec.ca\/en\/blog\/transforming-digital-engagement-through-augmented-reality-in-advertising\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/digital.hec.ca\/en\/blog\/transforming-digital-engagement-through-augmented-reality-in-advertising\/#primaryimage","url":"https:\/\/digital.hec.ca\/wp-content\/uploads\/2023\/11\/ikea-ar.jpeg","contentUrl":"https:\/\/digital.hec.ca\/wp-content\/uploads\/2023\/11\/ikea-ar.jpeg","width":1280,"height":720,"caption":"IKEA increases user engagement trough its AR digital marketing strategy"},{"@type":"BreadcrumbList","@id":"https:\/\/digital.hec.ca\/en\/blog\/transforming-digital-engagement-through-augmented-reality-in-advertising\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/digital.hec.ca\/en\/"},{"@type":"ListItem","position":2,"name":"Transforming digital engagement through augmented reality (AR) in advertising"}]},{"@type":"WebSite","@id":"https:\/\/digital.hec.ca\/en\/#website","url":"https:\/\/digital.hec.ca\/en\/","name":"Marketing num\u00e9rique | Digital Marketing | HEC Montr\u00e9al","description":"Fait par des \u00e9tudiants pour des \u00e9tudiants","publisher":{"@id":"https:\/\/digital.hec.ca\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/digital.hec.ca\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/digital.hec.ca\/en\/#organization","name":"HEC Montr\u00e9al","url":"https:\/\/digital.hec.ca\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/digital.hec.ca\/en\/#\/schema\/logo\/image\/","url":"https:\/\/digital.hec.ca\/wp-content\/uploads\/2025\/09\/Favicone.png","contentUrl":"https:\/\/digital.hec.ca\/wp-content\/uploads\/2025\/09\/Favicone.png","width":512,"height":512,"caption":"HEC Montr\u00e9al"},"image":{"@id":"https:\/\/digital.hec.ca\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/fr-ca.facebook.com\/HECMontreal\/","https:\/\/www.youtube.com\/user\/HECMontreal"]},{"@type":"Person","@id":"https:\/\/digital.hec.ca\/en\/#\/schema\/person\/890c374025abd4b2632859581c616548","name":"naylachbihiwahoudi","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/eb6498cda521119145131f396884a098b8c9884f7ffeb951e43369a04f799261?s=96&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/eb6498cda521119145131f396884a098b8c9884f7ffeb951e43369a04f799261?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/eb6498cda521119145131f396884a098b8c9884f7ffeb951e43369a04f799261?s=96&r=g","caption":"naylachbihiwahoudi"},"url":"https:\/\/digital.hec.ca\/en\/blog\/author\/naylachbihiwahoudi\/"}]}},"views":62,"_links":{"self":[{"href":"https:\/\/digital.hec.ca\/en\/wp-json\/wp\/v2\/posts\/46457","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digital.hec.ca\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digital.hec.ca\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digital.hec.ca\/en\/wp-json\/wp\/v2\/users\/1271"}],"replies":[{"embeddable":true,"href":"https:\/\/digital.hec.ca\/en\/wp-json\/wp\/v2\/comments?post=46457"}],"version-history":[{"count":0,"href":"https:\/\/digital.hec.ca\/en\/wp-json\/wp\/v2\/posts\/46457\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digital.hec.ca\/en\/wp-json\/wp\/v2\/media\/46512"}],"wp:attachment":[{"href":"https:\/\/digital.hec.ca\/en\/wp-json\/wp\/v2\/media?parent=46457"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digital.hec.ca\/en\/wp-json\/wp\/v2\/categories?post=46457"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digital.hec.ca\/en\/wp-json\/wp\/v2\/tags?post=46457"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}