{"id":46296,"date":"2023-11-20T19:35:15","date_gmt":"2023-11-21T00:35:15","guid":{"rendered":"https:\/\/digital.hec.ca\/?p=46296"},"modified":"2023-11-20T19:36:40","modified_gmt":"2023-11-21T00:36:40","slug":"how-does-tiktok-algorithm-work-2","status":"publish","type":"post","link":"https:\/\/digital.hec.ca\/en\/blog\/how-does-tiktok-algorithm-work-2\/","title":{"rendered":"TikTok Algorithm: How does TikTok\u2019s algorithm work?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"731\" src=\"https:\/\/digital.hec.ca\/wp-content\/uploads\/2023\/11\/616e938268c8f09565b2c231_TikTok-1024x731.jpeg\" alt=\"Visual representation of TikTok's algorithm and its complexity.\" class=\"wp-image-46298\" srcset=\"https:\/\/digital.hec.ca\/wp-content\/uploads\/2023\/11\/616e938268c8f09565b2c231_TikTok-1024x731.jpeg 1024w, https:\/\/digital.hec.ca\/wp-content\/uploads\/2023\/11\/616e938268c8f09565b2c231_TikTok-300x214.jpeg 300w, https:\/\/digital.hec.ca\/wp-content\/uploads\/2023\/11\/616e938268c8f09565b2c231_TikTok-768x548.jpeg 768w, https:\/\/digital.hec.ca\/wp-content\/uploads\/2023\/11\/616e938268c8f09565b2c231_TikTok.jpeg 1180w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What is the TikTok algorithm?<\/strong><\/h2>\n\n\n\n<p>It is known as the algorithm on TikTok that gets to know users\u2019 preferences when it comes to videos, certainly it wants to make more accurate recommendations. The For You Page is the place where the algorithm will show the videos for each person. No FYP is the same as the other one, as the personalization is so specific in each case.<\/p>\n\n\n\n<p>The main objective of TikTok is show the users content they are interested in watching or even in creating, so the company also tries to avoid spam or irritating commercial that could cause the people to leave the app.<\/p>\n\n\n\n<p>Three main aspects are taken into consideration by the algorithm on TikTok when it comes to showing content, setting, video information and users\u2019&nbsp;interactions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How does it work?<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Settings<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Settings don\u2019t have as much impact as as information and interactions because they are not frecuently changed as the other aspects of the videos on TikTok. Regardless some of the aspects taken into consideration by the algorithm are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Language<\/li>\n\n\n\n<li>Country <\/li>\n\n\n\n<li>Categories the user is interested in<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"544\" src=\"https:\/\/digital.hec.ca\/wp-content\/uploads\/2023\/11\/TikTok00001-1024x544-2.png\" alt=\"Representation of the settings on the app and the different options in them.\" class=\"wp-image-46448\" style=\"width:514px;height:auto\" srcset=\"https:\/\/digital.hec.ca\/wp-content\/uploads\/2023\/11\/TikTok00001-1024x544-2.png 1024w, https:\/\/digital.hec.ca\/wp-content\/uploads\/2023\/11\/TikTok00001-1024x544-2-300x159.png 300w, https:\/\/digital.hec.ca\/wp-content\/uploads\/2023\/11\/TikTok00001-1024x544-2-768x408.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Information<\/strong><\/li>\n<\/ul>\n\n\n\n<p>The FYP on TikTok personalizes the videos based on the content the algorithm identifies you look for on the Search bar, then it tries to show content with similar key words or topics. Some elements it tries to match are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Captions<\/li>\n\n\n\n<li>Sounds<\/li>\n\n\n\n<li>Hashtags <\/li>\n\n\n\n<li>Effects<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"650\" src=\"https:\/\/digital.hec.ca\/wp-content\/uploads\/2023\/11\/64705deea9647da985821e42_How-to-make-a-tiktok-video-1-1-1024x650.png\" alt=\"The app in someone's phone and all the options to edit the video like adding words and captions.\" class=\"wp-image-46450\" style=\"width:492px;height:auto\" srcset=\"https:\/\/digital.hec.ca\/wp-content\/uploads\/2023\/11\/64705deea9647da985821e42_How-to-make-a-tiktok-video-1-1-1024x650.png 1024w, https:\/\/digital.hec.ca\/wp-content\/uploads\/2023\/11\/64705deea9647da985821e42_How-to-make-a-tiktok-video-1-1-300x190.png 300w, https:\/\/digital.hec.ca\/wp-content\/uploads\/2023\/11\/64705deea9647da985821e42_How-to-make-a-tiktok-video-1-1-768x488.png 768w, https:\/\/digital.hec.ca\/wp-content\/uploads\/2023\/11\/64705deea9647da985821e42_How-to-make-a-tiktok-video-1-1.png 1260w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Interactions<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Thirdly your For You Page on TikTok recommends you videos based on factor like: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The accounts you follow<\/li>\n\n\n\n<li>Your comments<\/li>\n\n\n\n<li>Videos you like or save<\/li>\n\n\n\n<li>What you mark as \u201cnot interested\u201d<\/li>\n\n\n\n<li>The long you watch videos <\/li>\n\n\n\n<li>More aspects<\/li>\n<\/ul>\n\n\n\n<p>The algorithm is designed to learn from you and get to know you to a point where it can show you videos more suited for you. In that aspect TikTok has significantly one of the more efficient algorithms we have seen this last decade.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"409\" height=\"511\" src=\"https:\/\/digital.hec.ca\/wp-content\/uploads\/2023\/11\/screen-shot-2022-09-26-at-8.25.59-pm-63324d016d37b-sej.png-1.webp\" alt=\"The comment section on a video where different points of view about the video are being discussed.\" class=\"wp-image-46452\" style=\"width:226px;height:auto\" srcset=\"https:\/\/digital.hec.ca\/wp-content\/uploads\/2023\/11\/screen-shot-2022-09-26-at-8.25.59-pm-63324d016d37b-sej.png-1.webp 409w, https:\/\/digital.hec.ca\/wp-content\/uploads\/2023\/11\/screen-shot-2022-09-26-at-8.25.59-pm-63324d016d37b-sej.png-1-240x300.webp 240w\" sizes=\"auto, (max-width: 409px) 100vw, 409px\" \/><\/figure>\n<\/div>\n\n\n<p>Finally taking into consideration these aspects we can learn a bit more of how to create content and make it even more successful by helping it reach the right users. If you want to learn more about content creation for TikTok check out this article named &#8220;<a href=\"https:\/\/digital.hec.ca\/en\/blog\/tiktok-advertising-tips\/\">How to Increase the Reach of TikTok Advertising.<\/a>&#8220;<\/p>\n\n\n\n<p><strong>References<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/blog.hootsuite.com\/tiktok-algorithm\/\">https:\/\/blog.hootsuite.com\/tiktok-algorithm\/<\/a><\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-social-media-marketing-amp-management-dashboard wp-block-embed-social-media-marketing-amp-management-dashboard\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/blog.hootsuite.com\/tiktok-algorithm\/\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>What is the TikTok algorithm? It is known as the algorithm on TikTok that gets to know users\u2019 preferences when it comes to videos, certainly it wants to make more accurate recommendations. The For You Page is the place where the algorithm will show the videos for each person. No FYP is the same as [&hellip;]<\/p>\n","protected":false},"author":1302,"featured_media":46477,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1055,46,38],"tags":[1534,636,1858,643,637,542],"class_list":["post-46296","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-media-campaigns","category-search-engine-optimization","category-social-media","tag-algorithm-en","tag-digital-marketing-en","tag-fyp","tag-seo-en","tag-social-media-en","tag-tiktok"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TikTok Algorithm: How does TikTok\u2019s algorithm work?<\/title>\n<meta name=\"description\" content=\"\u00a1Click now to get to know how the TikTok algorithm work! By understanding better how it works we can position our companies better in this new tool. The app decides which content to show to the users by three key aspects: interactions on the videos, information, and settings on the device. The most important of all of them is the interactions, this means however the user interacts with the content and shows interest on it. For example, likes and comments. On the other hand, we also have the information inside the video like captions, sounds or trends. These elements are also considered when the algorithm tries to determine the content it will show in the FYP. Lastly the settings are another important element for the app, the language is included in these preferences.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digital.hec.ca\/en\/blog\/how-does-tiktok-algorithm-work-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TikTok Algorithm: How does TikTok\u2019s algorithm work?\" \/>\n<meta property=\"og:description\" content=\"\u00a1Click now to get to know how the TikTok algorithm work! By understanding better how it works we can position our companies better in this new tool. The app decides which content to show to the users by three key aspects: interactions on the videos, information, and settings on the device. The most important of all of them is the interactions, this means however the user interacts with the content and shows interest on it. For example, likes and comments. On the other hand, we also have the information inside the video like captions, sounds or trends. These elements are also considered when the algorithm tries to determine the content it will show in the FYP. Lastly the settings are another important element for the app, the language is included in these preferences.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/digital.hec.ca\/en\/blog\/how-does-tiktok-algorithm-work-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing num\u00e9rique | Digital Marketing | HEC Montr\u00e9al\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/fr-ca.facebook.com\/HECMontreal\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-21T00:35:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-21T00:36:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/digital.hec.ca\/wp-content\/uploads\/2023\/11\/TikTok.jpg-scaled.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"mariafernandarecobosdominguez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"mariafernandarecobosdominguez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"SocialMediaPosting\"],\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/how-does-tiktok-algorithm-work-2\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/how-does-tiktok-algorithm-work-2\\\/\"},\"author\":{\"name\":\"mariafernandarecobosdominguez\",\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/#\\\/schema\\\/person\\\/d4ec09174c38e757add16eefa51ff6fb\"},\"headline\":\"TikTok Algorithm: How does TikTok\u2019s algorithm work?\",\"datePublished\":\"2023-11-21T00:35:15+00:00\",\"dateModified\":\"2023-11-21T00:36:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/how-does-tiktok-algorithm-work-2\\\/\"},\"wordCount\":385,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/how-does-tiktok-algorithm-work-2\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/digital.hec.ca\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/TikTok.jpg-scaled.webp\",\"keywords\":[\"algorithm\",\"digital marketing\",\"FYP\",\"SEO\",\"social media\",\"tiktok\"],\"articleSection\":[\"Digital Media Campaigns\",\"Search Engine Optimization\",\"Social Media\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/how-does-tiktok-algorithm-work-2\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/how-does-tiktok-algorithm-work-2\\\/\",\"url\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/how-does-tiktok-algorithm-work-2\\\/\",\"name\":\"TikTok Algorithm: How does TikTok\u2019s algorithm work?\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/how-does-tiktok-algorithm-work-2\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/how-does-tiktok-algorithm-work-2\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/digital.hec.ca\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/TikTok.jpg-scaled.webp\",\"datePublished\":\"2023-11-21T00:35:15+00:00\",\"dateModified\":\"2023-11-21T00:36:40+00:00\",\"description\":\"\u00a1Click now to get to know how the TikTok algorithm work! 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