{"id":45925,"date":"2023-11-21T18:53:09","date_gmt":"2023-11-21T23:53:09","guid":{"rendered":"https:\/\/digital.hec.ca\/?p=45925"},"modified":"2023-11-29T23:19:37","modified_gmt":"2023-11-30T04:19:37","slug":"iftar-incoming-uber-eats-genius-marketing-campaign","status":"publish","type":"post","link":"https:\/\/digital.hec.ca\/en\/blog\/iftar-incoming-uber-eats-genius-marketing-campaign\/","title":{"rendered":"\u201cIftar Incoming\u201d: Uber Eats\u2019 Genius Marketing Campaign"},"content":{"rendered":"\n<p>Renowned for fasting, expressions of gratitude, and a sense of community, the sacred month of Ramadan holds a special place. Each day culminates in Iftar, where Muslims break their fast around sunset. This article explores how Uber Eats&#8217; Ramadan Marketing Campaign blends cultural significance and technological innovation to enhance the Iftar experience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Strategy behind the Uber Eats&#8217; Marketing Campaign<\/h2>\n\n\n\n<p>Uber Eats recently earned prestigious award nominations in Marketing Campaign. They have been standing shoulder to shoulder with industry giants like <a href=\"https:\/\/digital.hec.ca\/en\/blog\/coca-cola-adaption-to-the-digital-era-with-digital-marketing\/\">Coca-Cola<\/a> and Nike, a testament to Uber Eats impactful advertising strategies.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Timing Precision for Flavourful Moments<\/h3>\n\n\n\n<p>Firstly, at the heart of Uber Eats&#8217; marketing campaign lies the phrase &#8220;Iftar Incoming&#8221;, prominently displayed alongside each day&#8217;s specific sunset time. Acknowledging the variability in Iftar commencement based on location and date, the billboards receive daily updates, ensuring timely and accurate information for a seamless dining experience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Visual Feast of Tradition and Taste<\/h3>\n\n\n\n<p>Moreover, the marketing campaign from Uber Eats unfolds as a visual banquet, featuring tempting images of signature Iftar dishes cherished by Muslim communities globally. Watermelon, fattoush, sheesh, and dates take center stage in the marketing campaign. Indeed creating a narrative that speaks directly to the heart of cultural traditions and the joy of shared meals.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/digital.hec.ca\/wp-content\/uploads\/2023\/11\/Inftar-incoming-group-1-1024x683.jpeg\" alt=\"&quot;Iftar Incoming&quot; Marketing Campaign Banner\" class=\"wp-image-45932\" srcset=\"https:\/\/digital.hec.ca\/wp-content\/uploads\/2023\/11\/Inftar-incoming-group-1-1024x683.jpeg 1024w, https:\/\/digital.hec.ca\/wp-content\/uploads\/2023\/11\/Inftar-incoming-group-1-300x200.jpeg 300w, https:\/\/digital.hec.ca\/wp-content\/uploads\/2023\/11\/Inftar-incoming-group-1-768x512.jpeg 768w, https:\/\/digital.hec.ca\/wp-content\/uploads\/2023\/11\/Inftar-incoming-group-1-1536x1025.jpeg 1536w, https:\/\/digital.hec.ca\/wp-content\/uploads\/2023\/11\/Inftar-incoming-group-1.jpeg 1619w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Dynamic Out-Of-Home Crafted by Experts<\/h3>\n\n\n\n<p>Also, Mother London, Creative Agency of Uber Eats, ensures marketing campaign accuracy by utilising dynamic digital Out-Of-Home (OOH) executions. These adaptations, accounting for ever-changing sunset timings, showcase the agency&#8217;s expertise in aligning creativity with real-time relevance.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">A Dual-Purpose Marketing Campaign<\/h3>\n\n\n\n<p>Can Akar, Head of EMEA Marketing at Uber Eats, elaborates, &#8220;Our new Ramadan Marketing Campaign not only celebrates the heartwarming dishes of Iftar but also serves as a practical reminder for our Muslim customers. Featuring date and city-specific Iftar times, this enables them to schedule deliveries precisely for the enjoyment of delicious Iftar meals.&#8221;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Final Takeaway: Uber Eats&#8217; Successful Marketing Campaign<\/h2>\n\n\n\n<p>In essence, &#8220;Iftar Incoming&#8221; epitomises Uber Eats&#8217; commitment to seamlessly blend cultural resonance with marketing campaign precision. Going beyond delivery, Uber Eats&#8217; platform serves as a reliable ally, ensuring a special Iftar experience in Ramadan. Certainly, as we wrap up, Uber Eats&#8217; lasting legacy resonates, celebrating diversity and unity through shared meals.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Renowned for fasting, expressions of gratitude, and a sense of community, the sacred month of Ramadan holds a special place. Each day culminates in Iftar, where Muslims break their fast around sunset. This article explores how Uber Eats&#8217; Ramadan Marketing Campaign blends cultural significance and technological innovation to enhance the Iftar experience. The Strategy behind [&hellip;]<\/p>\n","protected":false},"author":1278,"featured_media":45929,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29,650,133],"tags":[],"class_list":["post-45925","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-experience_utilisateur","category-marketing-strategy","category-strategie-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing Campaign Success: Uber Eats&#039; &quot;Iftar Incoming&quot;<\/title>\n<meta name=\"description\" content=\"Explore how Uber Eats seamlessly blends culture and marketing for a delightful Iftar experience in its latest Ramadan Marketing Campaign.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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