{"id":45907,"date":"2023-11-21T18:19:29","date_gmt":"2023-11-21T23:19:29","guid":{"rendered":"https:\/\/digital.hec.ca\/?p=45907"},"modified":"2023-11-21T18:19:30","modified_gmt":"2023-11-21T23:19:30","slug":"influencer-marketing-why-using-instagram","status":"publish","type":"post","link":"https:\/\/digital.hec.ca\/en\/blog\/influencer-marketing-why-using-instagram\/","title":{"rendered":"Influencer Marketing: why using Instagram?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/digital.hec.ca\/wp-content\/uploads\/2023\/11\/influencer-posting-social-media-1-1024x683.jpg\" alt=\"An example of an influencer creating content for her Instagram account\" class=\"wp-image-45995\" srcset=\"https:\/\/digital.hec.ca\/wp-content\/uploads\/2023\/11\/influencer-posting-social-media-1-1024x683.jpg 1024w, https:\/\/digital.hec.ca\/wp-content\/uploads\/2023\/11\/influencer-posting-social-media-1-300x200.jpg 300w, https:\/\/digital.hec.ca\/wp-content\/uploads\/2023\/11\/influencer-posting-social-media-1-768x512.jpg 768w, https:\/\/digital.hec.ca\/wp-content\/uploads\/2023\/11\/influencer-posting-social-media-1-1536x1024.jpg 1536w, https:\/\/digital.hec.ca\/wp-content\/uploads\/2023\/11\/influencer-posting-social-media-1-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Recently, Instagram has been experiencing an incredible growth both in terms of popularity and as a marketing tool for communication. It has become the main platform for implementing influencer marketing campaigns. Instagram not only improves direct relationships with consumers, but also fosters brand loyalty, brand awareness and the overall company\u2019s image. Its visual format makes this social media platform an excellent tool for electronic word-of-mouth. Influencer marketing is therefore a way for companies to make the best of Instagram to achieve their marketing objectives.<\/p>\n\n\n\n<p>The platform stands out as a top choice for influencer marketing campaigns. \u201c91% of influencers report that their Instagram content generates the highest engagement, compared to content shared on other platforms\u201d (<a href=\"http:\/\/getgeeked.tv\/wp-content\/uploads\/uploads\/2018\/03\/Collectively-Social-Influence-Business-Report-2018-1.pdf\">Collectively, 2018<\/a>). Therefore, Instagram offers many advantages for brands pursuing an influencer marketing campaign.<\/p>\n\n\n\n<p>The first advantage is the influencers&#8217; deep knowledge of this platform, enabling them to optimize their posts&#8217; visibility. Another advantage relates to Instagram\u2019s main characteristic: the possibility to share images. Its users really appreciate visual content as it is easy to understand without any language or cultural barriers. Images are indeed an effective way of showing a product. Finally, an additional advantage concerns its wide and diversified audience.<\/p>\n\n\n\n<p>Companies must include influencer marketing into their marketing strategies to influence the information consumers are exposed to, especially on Instagram. Brands should carefully determine the target audience to reach through Instagram and the right influencer to achieve their goals. There is no unique way of developing a winning influencer marketing strategy, however employing Instagram is a good start. This is especially true for sectors like fashion, tourism, and food where companies can easily share their products or services through images and videos.<\/p>\n\n\n\n<p>Do you want to learn more on how to set up the best influencer marketing campaigns? Take a look at <a href=\"https:\/\/digital.hec.ca\/en\/blog\/category\/influence-marketing\/\">these <\/a>articles! <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Recently, Instagram has been experiencing an incredible growth both in terms of popularity and as a marketing tool for communication. It has become the main platform for implementing influencer marketing campaigns. Instagram not only improves direct relationships with consumers, but also fosters brand loyalty, brand awareness and the overall company\u2019s image. Its visual format makes [&hellip;]<\/p>\n","protected":false},"author":1301,"featured_media":46341,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"[]"},"categories":[1053,38],"tags":[639,640],"class_list":["post-45907","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-influence-marketing","category-social-media","tag-influencer-marketing-en","tag-instagram-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Instagram&#039; central role in influencer marketing campaigns<\/title>\n<meta name=\"description\" content=\"Discover how to boost influencer marketing campaigns with Instagram. Enhance brand loyalty and awareness thanks to influencers&#039; knowledge.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digital.hec.ca\/en\/blog\/influencer-marketing-why-using-instagram\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Instagram&#039; central role in influencer marketing campaigns\" \/>\n<meta property=\"og:description\" content=\"Discover how to boost influencer marketing campaigns with Instagram. Enhance brand loyalty and awareness thanks to influencers&#039; knowledge.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/digital.hec.ca\/en\/blog\/influencer-marketing-why-using-instagram\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing num\u00e9rique | Digital Marketing | HEC Montr\u00e9al\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/fr-ca.facebook.com\/HECMontreal\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-21T23:19:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-21T23:19:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/digital.hec.ca\/wp-content\/uploads\/2023\/11\/social-media-5187243_1280.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"853\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"biancarago\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"biancarago\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/influencer-marketing-why-using-instagram\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/influencer-marketing-why-using-instagram\\\/\"},\"author\":{\"name\":\"biancarago\",\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/#\\\/schema\\\/person\\\/52d65ce8b88eab9d2d37709eb2a560f9\"},\"headline\":\"Influencer Marketing: why using Instagram?\",\"datePublished\":\"2023-11-21T23:19:29+00:00\",\"dateModified\":\"2023-11-21T23:19:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/influencer-marketing-why-using-instagram\\\/\"},\"wordCount\":306,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/influencer-marketing-why-using-instagram\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/digital.hec.ca\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/social-media-5187243_1280.png\",\"keywords\":[\"influencer marketing\",\"Instagram\"],\"articleSection\":[\"Influence Marketing\",\"Social Media\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/influencer-marketing-why-using-instagram\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/influencer-marketing-why-using-instagram\\\/\",\"url\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/influencer-marketing-why-using-instagram\\\/\",\"name\":\"Instagram' central role in influencer marketing campaigns\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/influencer-marketing-why-using-instagram\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/influencer-marketing-why-using-instagram\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/digital.hec.ca\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/social-media-5187243_1280.png\",\"datePublished\":\"2023-11-21T23:19:29+00:00\",\"dateModified\":\"2023-11-21T23:19:30+00:00\",\"description\":\"Discover how to boost influencer marketing campaigns with Instagram. Enhance brand loyalty and awareness thanks to influencers' knowledge.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/influencer-marketing-why-using-instagram\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/influencer-marketing-why-using-instagram\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/influencer-marketing-why-using-instagram\\\/#primaryimage\",\"url\":\"https:\\\/\\\/digital.hec.ca\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/social-media-5187243_1280.png\",\"contentUrl\":\"https:\\\/\\\/digital.hec.ca\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/social-media-5187243_1280.png\",\"width\":1280,\"height\":853},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/influencer-marketing-why-using-instagram\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Influencer Marketing: why using Instagram?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/\",\"name\":\"Marketing num\u00e9rique | Digital Marketing | HEC Montr\u00e9al\",\"description\":\"Fait par des \u00e9tudiants pour des \u00e9tudiants\",\"publisher\":{\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/#organization\",\"name\":\"HEC Montr\u00e9al\",\"url\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/digital.hec.ca\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/Favicone.png\",\"contentUrl\":\"https:\\\/\\\/digital.hec.ca\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/Favicone.png\",\"width\":512,\"height\":512,\"caption\":\"HEC Montr\u00e9al\"},\"image\":{\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/fr-ca.facebook.com\\\/HECMontreal\\\/\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/HECMontreal\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/#\\\/schema\\\/person\\\/52d65ce8b88eab9d2d37709eb2a560f9\",\"name\":\"biancarago\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/01a3a87894a92c1746bb63b966fc8f3f02b4db8db080687caa353449f331f0ca?s=96&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/01a3a87894a92c1746bb63b966fc8f3f02b4db8db080687caa353449f331f0ca?s=96&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/01a3a87894a92c1746bb63b966fc8f3f02b4db8db080687caa353449f331f0ca?s=96&r=g\",\"caption\":\"biancarago\"},\"url\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/author\\\/biancarago\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Instagram' central role in influencer marketing campaigns","description":"Discover how to boost influencer marketing campaigns with Instagram. Enhance brand loyalty and awareness thanks to influencers' knowledge.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/digital.hec.ca\/en\/blog\/influencer-marketing-why-using-instagram\/","og_locale":"en_US","og_type":"article","og_title":"Instagram' central role in influencer marketing campaigns","og_description":"Discover how to boost influencer marketing campaigns with Instagram. Enhance brand loyalty and awareness thanks to influencers' knowledge.","og_url":"https:\/\/digital.hec.ca\/en\/blog\/influencer-marketing-why-using-instagram\/","og_site_name":"Marketing num\u00e9rique | Digital Marketing | HEC Montr\u00e9al","article_publisher":"https:\/\/fr-ca.facebook.com\/HECMontreal\/","article_published_time":"2023-11-21T23:19:29+00:00","article_modified_time":"2023-11-21T23:19:30+00:00","og_image":[{"width":1280,"height":853,"url":"https:\/\/digital.hec.ca\/wp-content\/uploads\/2023\/11\/social-media-5187243_1280.png","type":"image\/png"}],"author":"biancarago","twitter_card":"summary_large_image","twitter_misc":{"Written by":"biancarago","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/digital.hec.ca\/en\/blog\/influencer-marketing-why-using-instagram\/#article","isPartOf":{"@id":"https:\/\/digital.hec.ca\/en\/blog\/influencer-marketing-why-using-instagram\/"},"author":{"name":"biancarago","@id":"https:\/\/digital.hec.ca\/en\/#\/schema\/person\/52d65ce8b88eab9d2d37709eb2a560f9"},"headline":"Influencer Marketing: why using Instagram?","datePublished":"2023-11-21T23:19:29+00:00","dateModified":"2023-11-21T23:19:30+00:00","mainEntityOfPage":{"@id":"https:\/\/digital.hec.ca\/en\/blog\/influencer-marketing-why-using-instagram\/"},"wordCount":306,"commentCount":0,"publisher":{"@id":"https:\/\/digital.hec.ca\/en\/#organization"},"image":{"@id":"https:\/\/digital.hec.ca\/en\/blog\/influencer-marketing-why-using-instagram\/#primaryimage"},"thumbnailUrl":"https:\/\/digital.hec.ca\/wp-content\/uploads\/2023\/11\/social-media-5187243_1280.png","keywords":["influencer marketing","Instagram"],"articleSection":["Influence Marketing","Social Media"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/digital.hec.ca\/en\/blog\/influencer-marketing-why-using-instagram\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/digital.hec.ca\/en\/blog\/influencer-marketing-why-using-instagram\/","url":"https:\/\/digital.hec.ca\/en\/blog\/influencer-marketing-why-using-instagram\/","name":"Instagram' central role in influencer marketing campaigns","isPartOf":{"@id":"https:\/\/digital.hec.ca\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/digital.hec.ca\/en\/blog\/influencer-marketing-why-using-instagram\/#primaryimage"},"image":{"@id":"https:\/\/digital.hec.ca\/en\/blog\/influencer-marketing-why-using-instagram\/#primaryimage"},"thumbnailUrl":"https:\/\/digital.hec.ca\/wp-content\/uploads\/2023\/11\/social-media-5187243_1280.png","datePublished":"2023-11-21T23:19:29+00:00","dateModified":"2023-11-21T23:19:30+00:00","description":"Discover how to boost influencer marketing campaigns with Instagram. Enhance brand loyalty and awareness thanks to influencers' knowledge.","breadcrumb":{"@id":"https:\/\/digital.hec.ca\/en\/blog\/influencer-marketing-why-using-instagram\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/digital.hec.ca\/en\/blog\/influencer-marketing-why-using-instagram\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/digital.hec.ca\/en\/blog\/influencer-marketing-why-using-instagram\/#primaryimage","url":"https:\/\/digital.hec.ca\/wp-content\/uploads\/2023\/11\/social-media-5187243_1280.png","contentUrl":"https:\/\/digital.hec.ca\/wp-content\/uploads\/2023\/11\/social-media-5187243_1280.png","width":1280,"height":853},{"@type":"BreadcrumbList","@id":"https:\/\/digital.hec.ca\/en\/blog\/influencer-marketing-why-using-instagram\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/digital.hec.ca\/en\/"},{"@type":"ListItem","position":2,"name":"Influencer Marketing: why using Instagram?"}]},{"@type":"WebSite","@id":"https:\/\/digital.hec.ca\/en\/#website","url":"https:\/\/digital.hec.ca\/en\/","name":"Marketing num\u00e9rique | Digital Marketing | HEC Montr\u00e9al","description":"Fait par des \u00e9tudiants pour des \u00e9tudiants","publisher":{"@id":"https:\/\/digital.hec.ca\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/digital.hec.ca\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/digital.hec.ca\/en\/#organization","name":"HEC Montr\u00e9al","url":"https:\/\/digital.hec.ca\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/digital.hec.ca\/en\/#\/schema\/logo\/image\/","url":"https:\/\/digital.hec.ca\/wp-content\/uploads\/2025\/09\/Favicone.png","contentUrl":"https:\/\/digital.hec.ca\/wp-content\/uploads\/2025\/09\/Favicone.png","width":512,"height":512,"caption":"HEC Montr\u00e9al"},"image":{"@id":"https:\/\/digital.hec.ca\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/fr-ca.facebook.com\/HECMontreal\/","https:\/\/www.youtube.com\/user\/HECMontreal"]},{"@type":"Person","@id":"https:\/\/digital.hec.ca\/en\/#\/schema\/person\/52d65ce8b88eab9d2d37709eb2a560f9","name":"biancarago","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/01a3a87894a92c1746bb63b966fc8f3f02b4db8db080687caa353449f331f0ca?s=96&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/01a3a87894a92c1746bb63b966fc8f3f02b4db8db080687caa353449f331f0ca?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/01a3a87894a92c1746bb63b966fc8f3f02b4db8db080687caa353449f331f0ca?s=96&r=g","caption":"biancarago"},"url":"https:\/\/digital.hec.ca\/en\/blog\/author\/biancarago\/"}]}},"views":99,"_links":{"self":[{"href":"https:\/\/digital.hec.ca\/en\/wp-json\/wp\/v2\/posts\/45907","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digital.hec.ca\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digital.hec.ca\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digital.hec.ca\/en\/wp-json\/wp\/v2\/users\/1301"}],"replies":[{"embeddable":true,"href":"https:\/\/digital.hec.ca\/en\/wp-json\/wp\/v2\/comments?post=45907"}],"version-history":[{"count":0,"href":"https:\/\/digital.hec.ca\/en\/wp-json\/wp\/v2\/posts\/45907\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digital.hec.ca\/en\/wp-json\/wp\/v2\/media\/46341"}],"wp:attachment":[{"href":"https:\/\/digital.hec.ca\/en\/wp-json\/wp\/v2\/media?parent=45907"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digital.hec.ca\/en\/wp-json\/wp\/v2\/categories?post=45907"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digital.hec.ca\/en\/wp-json\/wp\/v2\/tags?post=45907"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}