{"id":42756,"date":"2023-11-08T21:07:58","date_gmt":"2023-11-09T02:07:58","guid":{"rendered":"https:\/\/digital.hec.ca\/?p=42756"},"modified":"2023-11-08T21:08:00","modified_gmt":"2023-11-09T02:08:00","slug":"discord-strategies-marketing","status":"publish","type":"post","link":"https:\/\/digital.hec.ca\/en\/blog\/discord-strategies-marketing\/","title":{"rendered":"DISCORD: Strat\u00e9gies marketing"},"content":{"rendered":"\n<div class=\"wp-block-media-text alignfull is-stacked-on-mobile is-style-default\" style=\"grid-template-columns:45% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"584\" src=\"https:\/\/digital.hec.ca\/wp-content\/uploads\/2023\/11\/Key-Discord-Statistics-2.jpg\" alt=\"\" class=\"wp-image-42877 size-full\" srcset=\"https:\/\/digital.hec.ca\/wp-content\/uploads\/2023\/11\/Key-Discord-Statistics-2.jpg 1024w, https:\/\/digital.hec.ca\/wp-content\/uploads\/2023\/11\/Key-Discord-Statistics-2-300x171.jpg 300w, https:\/\/digital.hec.ca\/wp-content\/uploads\/2023\/11\/Key-Discord-Statistics-2-768x438.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-color\" style=\"color:#000000\">5 \u00e9tapes efficaces pour favoriser le marketing num\u00e9rique sur une nouvelle application de communication.<\/h2>\n<\/blockquote>\n\n\n\n<p class=\"has-text-color\" style=\"color:#636363;font-size:17px;line-height:1.1\">7 novembre 2023<\/p>\n<\/div><\/div>\n\n\n\n<div id=\"wp-block-themeisle-blocks-advanced-columns-dfd643f3\" class=\"wp-block-themeisle-blocks-advanced-columns alignfull has-3-columns has-desktop-equal-layout has-tablet-equal-layout has-mobile-collapsedRows-layout has-reverse-columns-mobile has-vertical-center ticss-c00aadba\"><div class=\"wp-block-themeisle-blocks-advanced-columns-overlay\"><\/div><div class=\"innerblocks-wrap\">\n<div id=\"wp-block-themeisle-blocks-advanced-column-127ec10e\" class=\"wp-block-themeisle-blocks-advanced-column\">\n<div class=\"wp-block-cover\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim\"><\/span><img loading=\"lazy\" decoding=\"async\" width=\"474\" height=\"474\" class=\"wp-block-cover__image-background wp-image-42928\" alt=\"\" src=\"https:\/\/digital.hec.ca\/wp-content\/uploads\/2023\/11\/OIP-1-1.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/digital.hec.ca\/wp-content\/uploads\/2023\/11\/OIP-1-1.jpg 474w, https:\/\/digital.hec.ca\/wp-content\/uploads\/2023\/11\/OIP-1-1-300x300.jpg 300w, https:\/\/digital.hec.ca\/wp-content\/uploads\/2023\/11\/OIP-1-1-150x150.jpg 150w\" sizes=\"auto, (max-width: 474px) 100vw, 474px\" \/><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-align-center has-white-color has-text-color\" id=\"people\">Le but de Discord<\/h2>\n<\/div><\/div>\n<\/div>\n\n\n\n<div id=\"wp-block-themeisle-blocks-advanced-column-eefb8312\" class=\"wp-block-themeisle-blocks-advanced-column\">\n<div class=\"wp-block-cover is-light\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim\"><\/span><img loading=\"lazy\" decoding=\"async\" width=\"780\" height=\"481\" class=\"wp-block-cover__image-background wp-image-42930\" alt=\"\" src=\"https:\/\/digital.hec.ca\/wp-content\/uploads\/2023\/11\/preview16.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/digital.hec.ca\/wp-content\/uploads\/2023\/11\/preview16.jpg 780w, https:\/\/digital.hec.ca\/wp-content\/uploads\/2023\/11\/preview16-300x185.jpg 300w, https:\/\/digital.hec.ca\/wp-content\/uploads\/2023\/11\/preview16-768x474.jpg 768w\" sizes=\"auto, (max-width: 780px) 100vw, 780px\" \/><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-align-center has-white-color has-text-color\" id=\"buildings\">Utilisation<\/h2>\n<\/div><\/div>\n<\/div>\n\n\n\n<div id=\"wp-block-themeisle-blocks-advanced-column-9136d16a\" class=\"wp-block-themeisle-blocks-advanced-column\">\n<div class=\"wp-block-cover is-light\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim\"><\/span><img loading=\"lazy\" decoding=\"async\" width=\"525\" height=\"350\" class=\"wp-block-cover__image-background wp-image-42933\" alt=\"\" src=\"https:\/\/digital.hec.ca\/wp-content\/uploads\/2023\/11\/Digital-Marketing-2.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/digital.hec.ca\/wp-content\/uploads\/2023\/11\/Digital-Marketing-2.jpg 525w, https:\/\/digital.hec.ca\/wp-content\/uploads\/2023\/11\/Digital-Marketing-2-300x200.jpg 300w\" sizes=\"auto, (max-width: 525px) 100vw, 525px\" \/><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-align-center has-white-color has-text-color\" id=\"nature\">5 propositions <\/h2>\n<\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Qu&#8217;est-ce que c&#8217;est Discord?<\/h2>\n\n\n\n<p>2015: L&#8217;ann\u00e9e de naissance de Discord. L&#8217;application \u00e0 tout d&#8217;abord \u00e9t\u00e9 mis en ligne pour la communaut\u00e9 de gaming donc pour lier le streaming au jeu. Maintenant utilis\u00e9 par le grand public, Discord est une nouvelle application de communication ax\u00e9s sur l&#8217;organisation et la segmentation entre les diff\u00e9rentes personnes connect\u00e9es. Discord pr\u00f4ne le partage, les rencontres et des moments accompagn\u00e9s \u00e0 l&#8217;infini. Il est possible de cr\u00e9er des salons selon ses int\u00e9r\u00eats pour chatter avec ses copains, partager ou m\u00eame simplement passer du temps de qualit\u00e9 sans empi\u00e9ter sur les groupes des autres utilisateurs. Les diff\u00e9rents serveurs de Discord indique \u00e0 tes amis quand tu es connect\u00e9 \u00e0 eux. Cette application innovatrice encourage l&#8217;esprit communautaire.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Comment l&#8217;utiliser?<\/h2>\n\n\n\n<p>Tout d&#8217;abord, Discord est une application accessible de fa\u00e7on mobile ou par ordinateur. Chaque utilisateurs poss\u00e8dent une page personnalisable ou il est possible de connecter ses divers comptes de m\u00e9dias sociaux que ce soit Facebook, Twitter, Skype, etc. Il est important de comprendre que l&#8217;utilisation de cette plateforme n&#8217;est pas facile, mais n\u00e9cessite une moment d&#8217;adaptation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5 utilisations pour favoriser votre strat\u00e9gie marketing<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Prendre avantage des serveurs priv\u00e9s<\/li>\n\n\n\n<li>Participer aux conversations d&#8217;int\u00e9r\u00eats pr\u00e9cis<\/li>\n\n\n\n<li>D\u00e9velopper le plus d&#8217;interactions possibles sur diff\u00e9rents canaux<\/li>\n\n\n\n<li>Proposer des ventes ou communications personnalis\u00e9es<\/li>\n\n\n\n<li>Miser sur un service \u00e0 la client\u00e8le de qualit\u00e9<\/li>\n<\/ul>\n\n\n\n<p>Toutes ces propositions constituent des moyens efficaces pour encourager les utilisateurs \u00e0 d\u00e9velopper un sentiment de communaut\u00e9 envers la marque. Consid\u00e9r\u00e9 comme une application de messagerie, Discord ont 20% d&#8217;utilisateurs actifs par mois de plus que les m\u00e9dias sociaux. Une statistique consid\u00e9rable pour les entreprises cherchant \u00e0 d\u00e9velopper leurs strat\u00e9gies marketing et s&#8217;\u00e9loigner des m\u00e9dias traditionnels.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Sources<\/h2>\n\n\n\n<p><a href=\"https:\/\/discord.com\/\">Discord | LE lieu pour discuter et se retrouver<\/a><br><a href=\"https:\/\/www.lesnumeriques.com\/appli-logiciel\/comment-bien-debuter-avec-discord-a3685.html\">Tuto \u2013 Comment bien d\u00e9buter avec Discord, l&#8217;outil gratuit de messagerie &#8211; Les Num\u00e9riques (lesnumeriques.com)<\/a><br><a href=\"https:\/\/www.codeur.com\/blog\/5-utilisations-de-discord-dans-votre-strategie-marketing\/\">5 utilisations de Discord dans votre strat\u00e9gie marketing &#8211; Codeur Blog<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Qu&#8217;est-ce que c&#8217;est Discord? 2015: L&#8217;ann\u00e9e de naissance de Discord. L&#8217;application \u00e0 tout d&#8217;abord \u00e9t\u00e9 mis en ligne pour la communaut\u00e9 de gaming donc pour lier le streaming au jeu. Maintenant utilis\u00e9 par le grand public, Discord est une nouvelle application de communication ax\u00e9s sur l&#8217;organisation et la segmentation entre les diff\u00e9rentes personnes connect\u00e9es. Discord [&hellip;]<\/p>\n","protected":false},"author":1230,"featured_media":37817,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[650],"tags":[1719,1718,582,1717,1720],"class_list":["post-42756","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-strategy","tag-application-2","tag-communication","tag-discord","tag-strategies-marketing","tag-utilisateurs"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>DISCORD: Strat\u00e9gies marketing<\/title>\n<meta name=\"description\" content=\"5 \u00e9tapes efficaces pour favoriser le marketing num\u00e9rique sur une nouvelle application de communication. 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