{"id":39112,"date":"2023-03-31T23:22:43","date_gmt":"2023-04-01T03:22:43","guid":{"rendered":"https:\/\/digital.hec.ca\/?p=39112"},"modified":"2023-10-21T21:00:17","modified_gmt":"2023-10-22T01:00:17","slug":"digital-marketing-a-new-era-in-the-fashion-industry","status":"publish","type":"post","link":"https:\/\/digital.hec.ca\/en\/blog\/digital-marketing-a-new-era-in-the-fashion-industry\/","title":{"rendered":"Digital Marketing; a new erain the fashion industry"},"content":{"rendered":"\n<p>The number of clothing brands are continuedly increasing, whether they are huge retailers like Zara and H and M, or small online brands. Particularly to grow their customer base and boost their revenue, these business owners, especially SME, must overcome fierce competition and other obstacles.<\/p>\n\n\n\n<p>The question here is how can they use digital marketing to their advantage? How can they increase sales while lowering customer costs? <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"788\" height=\"525\" src=\"https:\/\/digital.hec.ca\/wp-content\/uploads\/2023\/03\/fashion-marketing-tips.jpg\" alt=\"People holding shopping bags\" class=\"wp-image-39114\" srcset=\"https:\/\/digital.hec.ca\/wp-content\/uploads\/2023\/03\/fashion-marketing-tips.jpg 788w, https:\/\/digital.hec.ca\/wp-content\/uploads\/2023\/03\/fashion-marketing-tips-300x200.jpg 300w, https:\/\/digital.hec.ca\/wp-content\/uploads\/2023\/03\/fashion-marketing-tips-768x512.jpg 768w\" sizes=\"auto, (max-width: 788px) 100vw, 788px\" \/><\/figure>\n\n\n\n<blockquote class=\"wp-embedded-content\" data-secret=\"w5k6TP6cRA\"><a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2019\/07\/03\/fashion-marketing\">31 Fabulous Fashion Marketing Tips<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;31 Fabulous Fashion Marketing Tips&#8221; &#8212; WordStream\" src=\"https:\/\/www.wordstream.com\/blog\/ws\/2019\/07\/03\/fashion-marketing\/embed#?secret=6cvlLLGmaS#?secret=w5k6TP6cRA\" data-secret=\"w5k6TP6cRA\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n\n\n\n<h2 class=\"wp-block-heading\">What&#8217;s Digital Marketing<\/h2>\n\n\n\n<p>Digital marketing in the fashion industry refers to the utilization of digital channels to your benefit as a business owner. You can use them to increase your brand\u2019s presence, visibility, and revenue.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Digital Marketing strategies that can help you grow your business<\/h4>\n\n\n\n<p>There are various digital marketing techniques out there, especially those used in the fashion sector.<\/p>\n\n\n\n<p>Social media platforms, for instance, are crucial for connecting with customers and creating the bond between them and your brand. It\u2019s an easy channel to display your designs as well.<\/p>\n\n\n\n<p>While implementing social media strategies, we cannot fail to mention influencer marketing; it\u2019s one of the best ways to engage with your customers and increase your credibility.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/digital.hec.ca\/wp-content\/uploads\/2023\/03\/influencerIMPACT-influencer-girl-taking-selfie-V2-1024x1024.jpg\" alt=\"Someone holding a phone with digital marketing tools\" class=\"wp-image-39116\" srcset=\"https:\/\/digital.hec.ca\/wp-content\/uploads\/2023\/03\/influencerIMPACT-influencer-girl-taking-selfie-V2-1024x1024.jpg 1024w, https:\/\/digital.hec.ca\/wp-content\/uploads\/2023\/03\/influencerIMPACT-influencer-girl-taking-selfie-V2-300x300.jpg 300w, https:\/\/digital.hec.ca\/wp-content\/uploads\/2023\/03\/influencerIMPACT-influencer-girl-taking-selfie-V2-150x150.jpg 150w, https:\/\/digital.hec.ca\/wp-content\/uploads\/2023\/03\/influencerIMPACT-influencer-girl-taking-selfie-V2-768x768.jpg 768w, https:\/\/digital.hec.ca\/wp-content\/uploads\/2023\/03\/influencerIMPACT-influencer-girl-taking-selfie-V2.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\nhttps:\/\/influencer-impact.com\/\n\n\n\n<p>Another strategy we can use is SEO, as it\u2019s essential to help your site grow while maintaining its top ranking. You can only do that by adhering to the SEO fundamentals.<\/p>\n\n\n\n<p>that being said, Email marketing and PPC advertising are among the never-ending list of tactics used by companies.<\/p>\n\n\n\n<p>You, as the manager, have the authority to decide which strategy to employ and when. You can always use them all simultaneously.<\/p>\n\n\n\nhttps:\/\/digitalagencynetwork.com\/digital-marketing-for-fashion-brands-how-to-build-profitable-business-online\/\n","protected":false},"excerpt":{"rendered":"<p>The number of clothing brands are continuedly increasing, whether they are huge retailers like Zara and H and M, or small online brands. Particularly to grow their customer base and boost their revenue, these business owners, especially SME, must overcome fierce competition and other obstacles. The question here is how can they use digital marketing [&hellip;]<\/p>\n","protected":false},"author":1166,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[650,1],"tags":[],"class_list":["post-39112","post","type-post","status-publish","format-standard","hentry","category-marketing-strategy","category-non-classifiee"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Digital Marketing; a new erain the fashion industry - Marketing num\u00e9rique | Digital Marketing | HEC Montr\u00e9al Marketing Strategy<\/title>\n<meta name=\"description\" content=\"digital marketing is a crucial tool to easily improve your brand name and revenues. to do so, you must comprehend the way it functions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digital.hec.ca\/en\/blog\/digital-marketing-a-new-era-in-the-fashion-industry\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital Marketing; a new erain the fashion industry - Marketing num\u00e9rique | Digital Marketing | HEC Montr\u00e9al Marketing Strategy\" \/>\n<meta property=\"og:description\" content=\"digital marketing is a crucial tool to easily improve your brand name and revenues. to do so, you must comprehend the way it functions.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/digital.hec.ca\/en\/blog\/digital-marketing-a-new-era-in-the-fashion-industry\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing num\u00e9rique | Digital Marketing | HEC Montr\u00e9al\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/fr-ca.facebook.com\/HECMontreal\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-01T03:22:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-22T01:00:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/digital.hec.ca\/wp-content\/uploads\/2023\/03\/fashion-marketing-tips.jpg\" \/>\n<meta name=\"author\" content=\"mokdadeya\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"mokdadeya\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/digital-marketing-a-new-era-in-the-fashion-industry\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/digital-marketing-a-new-era-in-the-fashion-industry\\\/\"},\"author\":{\"name\":\"mokdadeya\",\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/#\\\/schema\\\/person\\\/cd3ea2d3e002a10c9cce130c64dc3192\"},\"headline\":\"Digital Marketing; 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