{"id":39066,"date":"2023-03-31T21:17:34","date_gmt":"2023-04-01T01:17:34","guid":{"rendered":"https:\/\/digital.hec.ca\/?p=39066"},"modified":"2023-03-31T21:25:26","modified_gmt":"2023-04-01T01:25:26","slug":"how-to-use-hashtags-for-businesses","status":"publish","type":"post","link":"https:\/\/digital.hec.ca\/en\/blog\/how-to-use-hashtags-for-businesses\/","title":{"rendered":"How to Use Hashtags for Businesses"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">What is a hashtag?<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/digital.hec.ca\/wp-content\/uploads\/2023\/03\/Hashtag-edited-1.png\" alt=\"Hashtags for businesses to highlight the importance of Hashtags \" class=\"wp-image-39074\" width=\"295\" height=\"295\" srcset=\"https:\/\/digital.hec.ca\/wp-content\/uploads\/2023\/03\/Hashtag-edited-1.png 740w, https:\/\/digital.hec.ca\/wp-content\/uploads\/2023\/03\/Hashtag-edited-1-300x300.png 300w, https:\/\/digital.hec.ca\/wp-content\/uploads\/2023\/03\/Hashtag-edited-1-150x150.png 150w\" sizes=\"auto, (max-width: 295px) 100vw, 295px\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p class=\"has-text-align-left\">Hashtags&nbsp;are a word or a sentence, preceded by the pound symbol (#). Did you know that the symbol&nbsp;hashtag&nbsp;is older than multiple social media platforms? The first person to use it was on the Twitter platform back in 2007. Since then,&nbsp;hashtag&nbsp;has become the main key to use in digital marketing strategies for&nbsp;businesses. Although, the idea behind this symbol is to create a group to discuss specific topics and organize online content.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why use hashtags?&nbsp;<\/h2>\n\n\n\n<p>Therefore, the reason\u00a0hashtags\u00a0are relevant\u00a0is that they can increase the engagement of the firm with its followers. This simple symbol can help make\u00a0the\u00a0organization\u2019s posts more visible through likes, shares, comments, and new followers. Besides, it can be applied to\u00a0promote\u00a0specific products or services on social media for\u00a0business owners. Moreover, a company can easily build brand awareness by using branded\u00a0hashtags\u00a0to\u00a0promote\u00a0its name and generate discussions.\u00a0Businesses need to exploit the appropriate\u00a0hashtag\u00a0related to their content and their target audience. Additionally, they can use\u00a0hashtag\u00a0search tools to find pertinent and popular\u00a0hashtags\u00a0for their industry. Companies needs to stay aware that\u00a0hashtag\u00a0trends can change very quickly, so it\u2019s necessary to stay up-to-date and adapt to their viewers.<\/p>\n\n\n\n<p>Mostly, it\u2019s essential not to put too many&nbsp;hashtags&nbsp;because it can make the post look spammy and reduce engagement. Instead,&nbsp;businesses&nbsp;can choose to use fewer but place them strategically in the comment section or the caption.&nbsp;<\/p>\n\n\n\n<p>In conclusion,&nbsp;hashtags&nbsp;are a powerful tool for&nbsp;businesses&nbsp;in their digital marketing strategies. They are useful&nbsp;for&nbsp;organizations to increase their online visibility, join ongoing dialogues, and advertise products and services. Companies shouldn\u2019t hesitate to add&nbsp;hashtags&nbsp;to their next social media post.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is a hashtag? Hashtags&nbsp;are a word or a sentence, preceded by the pound symbol (#). Did you know that the symbol&nbsp;hashtag&nbsp;is older than multiple social media platforms? The first person to use it was on the Twitter platform back in 2007. Since then,&nbsp;hashtag&nbsp;has become the main key to use in digital marketing strategies for&nbsp;businesses. [&hellip;]<\/p>\n","protected":false},"author":1149,"featured_media":39081,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1,133],"tags":[1523,136,1522,892],"class_list":["post-39066","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee","category-strategie-marketing","tag-business-2","tag-digital-marketing","tag-hashtag","tag-hashtags"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Use Hashtags for Businesses<\/title>\n<meta name=\"description\" content=\"Hashtags are a powerful tool for businesses in digital marketing. They increase engagement, visibility, and help organize online content.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digital.hec.ca\/en\/blog\/how-to-use-hashtags-for-businesses\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Use Hashtags for Businesses\" \/>\n<meta property=\"og:description\" content=\"Hashtags are a powerful tool for businesses in digital marketing. They increase engagement, visibility, and help organize online content.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/digital.hec.ca\/en\/blog\/how-to-use-hashtags-for-businesses\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing num\u00e9rique | Digital Marketing | HEC Montr\u00e9al\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/fr-ca.facebook.com\/HECMontreal\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-01T01:17:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-01T01:25:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/digital.hec.ca\/wp-content\/uploads\/2023\/03\/Hashtags.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"desrocherschloe\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"desrocherschloe\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/how-to-use-hashtags-for-businesses\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/how-to-use-hashtags-for-businesses\\\/\"},\"author\":{\"name\":\"desrocherschloe\",\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/#\\\/schema\\\/person\\\/de50fb6e91c6ea5261d22b8ef8333292\"},\"headline\":\"How to Use Hashtags for Businesses\",\"datePublished\":\"2023-04-01T01:17:34+00:00\",\"dateModified\":\"2023-04-01T01:25:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/how-to-use-hashtags-for-businesses\\\/\"},\"wordCount\":321,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/how-to-use-hashtags-for-businesses\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/digital.hec.ca\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/Hashtags.jpeg\",\"keywords\":[\"Business\",\"digital marketing\",\"Hashtag\",\"hashtags\"],\"articleSection\":[\"Non classifi\u00e9(e)\",\"Strat\u00e9gie Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/how-to-use-hashtags-for-businesses\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/how-to-use-hashtags-for-businesses\\\/\",\"url\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/how-to-use-hashtags-for-businesses\\\/\",\"name\":\"How to Use Hashtags for Businesses\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/how-to-use-hashtags-for-businesses\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/how-to-use-hashtags-for-businesses\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/digital.hec.ca\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/Hashtags.jpeg\",\"datePublished\":\"2023-04-01T01:17:34+00:00\",\"dateModified\":\"2023-04-01T01:25:26+00:00\",\"description\":\"Hashtags are a powerful tool for businesses in digital marketing. 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