{"id":37797,"date":"2023-03-28T13:00:56","date_gmt":"2023-03-28T17:00:56","guid":{"rendered":"https:\/\/digital.hec.ca\/?p=37797&#038;preview=true&#038;preview_id=37797"},"modified":"2023-03-31T09:04:45","modified_gmt":"2023-03-31T13:04:45","slug":"discord-advertising-the-future-of-social-media-community-building","status":"publish","type":"post","link":"https:\/\/digital.hec.ca\/en\/blog\/discord-advertising-the-future-of-social-media-community-building\/","title":{"rendered":"Discord Advertising"},"content":{"rendered":"<h2>Discord Advertising: The Future of Social Media Community Building<\/h2>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"310\" height=\"163\" src=\"https:\/\/digital.hec.ca\/wp-content\/uploads\/2023\/03\/image-2.jpeg\" alt=\"Discord Advertising\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<p>In a world where traditional social media platforms often leave users feeling disconnected and dehumanized, Discord is carving out a niche as the future of social media advertising. While other platforms have prioritized creating viral content, Discord focuses on fostering a sense of community among like-minded individuals.<\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"310\" height=\"163\" src=\"https:\/\/digital.hec.ca\/wp-content\/uploads\/2023\/03\/image-3.jpeg\" alt=\"A gamer using Discord to talk with his friends\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<p>Originally designed as a platform for gamers, Discord has grown to encompass a wide range of interests and passions. Users can easily connect with others who share their hobbies and engage in meaningful conversations and content sharing. And it is particularly this notion of a homogeneous and human community that has installed Discord as a potential future leader in social media advertising. What sets Discord apart is its emphasis on creating a sense of recognition and appreciation within its communities, rather than simply striving for likes and views. Discord users feel that their voice is being heard and are &#8220;finally&#8221; themselves and don\u2019t need to duplicate the current trend to get into the &#8220;winning&#8221; algorithm.<\/p>\n<p>For businesses looking to connect with their audiences and foster engagement, Discord presents a unique opportunity. By sharing customer-centric and brand-relevant content, companies can establish themselves as active members of their communities and build customer loyalty. Discord&#8217;s opportunities, such as community management, custom websites, Discord bots, weekly podcasts, newsletters and blogs, make connecting with audiences in meaningful ways more accessible than ever. Thanks to these tools, you can set up quick customer support, live events, exclusive offers, \u00a0giveaways, and much more.<\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"275\" height=\"183\" src=\"https:\/\/digital.hec.ca\/wp-content\/uploads\/2023\/03\/image4.jpeg\" alt=\"Discord Advertising\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<p>Discord&#8217;s focus on community building and content sharing, rather than chasing likes and views, is what sets it apart as a potential future leader in social media advertising. So why not join the hype train and experience the many benefits of this exciting new trend? Stand out from the crowd and connect with your audiences on Discord today.<\/p>\n<p>\t\thttps:\/\/www.youtube.com\/watch?v=5IGrtbX0G94<\/p>\n<p>Source :<\/p>\n<ul>\n<li>Leah Clark. \u00ab Discord Marketing: How to Use Discord for Insane Growth in 2023 \u00bb. Collected from: https:\/\/peertopeermarketing.co\/discord-marketing\/<\/li>\n<li>DiscordMe. &#8220;Welcome to advertise your server&#8221;. Collected from: https:\/\/discord.me\/advertise<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Why use Discord in your marketing campaigns?<\/p>\n","protected":false},"author":1144,"featured_media":37827,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[650],"tags":[1423],"class_list":["post-37797","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-strategy","tag-discord-advertising"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Discord Advertising<\/title>\n<meta name=\"description\" content=\"While popular social media is being debated, Discord Advertising could become the new norm. 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