{"id":3180,"date":"2022-03-22T01:24:45","date_gmt":"2022-03-22T05:24:45","guid":{"rendered":"http:\/\/digital.hec.ca\/en\/?p=3180"},"modified":"2022-08-09T07:41:57","modified_gmt":"2022-08-09T11:41:57","slug":"why-and-how-to-get-a-sponsored-story-on-instagram","status":"publish","type":"post","link":"https:\/\/digital.hec.ca\/en\/blog\/why-and-how-to-get-a-sponsored-story-on-instagram\/","title":{"rendered":"Why and how to get a sponsored story on Instagram?"},"content":{"rendered":"

WHY AND HOW TO GET A SPONSORED STORY ON INSTAGRAM?<\/strong><\/em><\/h1>\n

\"sponsored<\/p>\n

Nowadays, while we only look at the stories – which are photo and\/or video content that only appears for 24 hours – of the people we follow on Instagram, we can often see so-called “sponsored” stories appearing in between them.<\/p>\n

But, how do they appear so suddenly in front of our eyes?<\/p>\n

In this article, you will better understand why these “sponsored stories” exist, who can create them and how.<\/p>\n

 <\/p>\n

<\/h2>\n

WHY DO PEOPLE, AND MOSTLY BRANDS CREATE SUCH ADS THESE DAYS?\u00a0<\/strong><\/em><\/h2>\n

 <\/p>\n

\"snapchat<\/p>\n

<\/h3>\n

 <\/p>\n

HOW DO STORIES WORK?<\/em><\/h3>\n

At the beginning, the social media Snapchat<\/strong><\/em> was the first one proposing ephemeral<\/span> and even instantaneous<\/span> photos and videos that you could share with others.<\/p>\n

The stories are meant to last 24 hours<\/span>, with a limited duration<\/span> (5 secondes for pictures, up to 120 seconds for videos).<\/p>\n

Since a few years, other social media as Instagram<\/strong> and Facebook<\/strong> also implemented the concept of “stories”.<\/p>\n

 <\/p>\n

Focusing on sponsored ones, a lot of brands for instance can share very easily<\/span> their new collections or events in a new, digital and creative way.<\/p>\n

Thus, by creating sponsored stories on Instagram, with a well-defined ad campaign, you can directly add a lot of information and links<\/span>;<\/p>\n