{"id":3145,"date":"2022-03-21T22:04:23","date_gmt":"2022-03-22T02:04:23","guid":{"rendered":"http:\/\/digital.hec.ca\/en\/?p=3145"},"modified":"2022-08-09T07:35:07","modified_gmt":"2022-08-09T11:35:07","slug":"instagram-reels-how-to-grow-your-audience-and-increase-sales","status":"publish","type":"post","link":"https:\/\/digital.hec.ca\/en\/blog\/instagram-reels-how-to-grow-your-audience-and-increase-sales\/","title":{"rendered":"Instagram Reels: How to grow your audience and increase sales"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3151 aligncenter\" src=\"https:\/\/digital.hec.ca\/en\/wp-content\/uploads\/sites\/2\/2022\/03\/Primera-insta-reels.jpeg\" alt=\"\" width=\"649\" height=\"318\" \/><\/p>\n<p>A quick guide on how to grow your audience and increase sales by optimizing your use of Instagram Reels.<\/p>\n<h2><strong>What is it?<\/strong><\/h2>\n<p><b>Instagram Reels<\/b><span style=\"font-weight: 400\"> is one of the newest features of the social media platform. It consists of short vertical videos that can last up to 60 seconds. Users can record or upload videos and photos paired with music and share them not only with their followers but with any other user.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Statistics<\/strong><\/h2>\n<p><span style=\"font-weight: 400\">These are a couple of <\/span><b>Instagram Reels Statistics<\/b><span style=\"font-weight: 400\"> according to <a href=\"https:\/\/earthweb.com\/instagram-reels-statistics\/\">Earthweb <\/a>:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">They receive 22% more <\/span><b>engagement<\/b><span style=\"font-weight: 400\"> than regular video content.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Their screen space is 8% larger than TikTok\u2019s.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">87% of Generation Z TikTok users believe that Reels is the same as TikTok.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Reels can be found on the <\/span><b>Explore Page<\/b><span style=\"font-weight: 400\">, where 50% of Instagram Users search for new content.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">81% of people who use Instagram use it to look for a company, a product, or a service<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">50% of people who have purchased a product online have done so because they saw it on Instagram<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><strong>What features should my reels have and what to avoid?<\/strong><\/h2>\n<h4><strong><em>Dimensions\u00a0<\/em><\/strong><\/h4>\n<p><span style=\"font-weight: 400\">One of the most important aspects is the<\/span><b> Dimensions of your Instagram Reels Video<\/b><span style=\"font-weight: 400\">. It is recommended to use a vertical ratio of 1080 x 1920 pixels. Videos that have different dimensions are unappealing to the eye, and as a consequence, your engagement will most likely drop. Keep in mind that Instagram will not recommend videos with low resolution.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><em>Music<\/em><\/h4>\n<p><b>Instagram Music<\/b><span style=\"font-weight: 400\"> is also a key aspect in your Reels. In order to find the perfect musical complement that will make your video go viral, you must take into consideration: <\/span><span style=\"font-weight: 400\">What do you want your brand to represent? <\/span><span style=\"font-weight: 400\">What is the style of the video? <\/span><span style=\"font-weight: 400\">What audience do you want to target? <\/span><span style=\"font-weight: 400\">Try to avoid music that does not connect with your video\u2019s feel or your brand\u2019s values. In addition, use music that\u2019s uploaded on the platform rather than editing on other platforms.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><strong><em>Text and Captions\u00a0<\/em><\/strong><\/h4>\n<p><span style=\"font-weight: 400\">Use <\/span><b>On-Screen Text and Captions provided by Instagram<\/b><span style=\"font-weight: 400\">. A lot of people use their phone while being in public places, so a large percentage of users will view your video without sound. Adding text allows the audience to be engaged, even without listening. Be aware of watermarks, since Instagram will not show your video as much as you\u2019d like. Tip: Do not watermark your brand logo throughout the whole video, add a short engaging video at the end.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><em>Business Account<\/em><\/h4>\n<p><span style=\"font-weight: 400\">Make sure your account is set up as a<\/span><b>\u00a0Business Account<\/b><span style=\"font-weight: 400\">. This way, your Reels will be shown to every user and not only your followers. Keep in mind that your video will be shown mostly to people who have searched for your business, who follow you, who have searched for similar business, who like the song you\u2019ve used, who have seen videos of the challenge you made, etc. Be creative and smart with your reels in order to reach more users.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Type of content you can create on Reels<\/strong><\/h2>\n<h3><span style=\"font-weight: 400\">Show your products and services<\/span><\/h3>\n<p><span style=\"font-weight: 400\">Create engaging videos that portray your brand while showing your newest products, your great customer service or your oldest product th<\/span>at needs a little push of sales.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3149 aligncenter\" src=\"https:\/\/digital.hec.ca\/en\/wp-content\/uploads\/sites\/2\/2022\/03\/insta-reels-2.jpeg\" alt=\"\" width=\"379\" height=\"202\" \/><\/p>\n<h6 style=\"text-align: center\"><a href=\"https:\/\/handmadeseller.com\/single-post\/2020\/08\/25\/7-creative-ways-handmade-sellers-are-using-instagram-reels-for-their-business\/\"><span style=\"font-weight: 400\">https:\/\/handmadeseller.com\/single-post\/2020\/08\/25\/7-creative-ways-handmade-sellers-are-using-instagram-reels-for-their-business\/<\/span><\/a><\/h6>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400\">Share Tips, Tutorials, and Other Educational Content\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400\">No matter what your product or service is, find a way to add value for your users. You can create content on how to properly use your website, the best way to u<\/span>se your product, and even the benefits they could receive by acquiring something from your business.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3148 aligncenter\" src=\"https:\/\/digital.hec.ca\/en\/wp-content\/uploads\/sites\/2\/2022\/03\/insta-reels-1-300x200.png\" alt=\"\" width=\"357\" height=\"238\" \/><\/p>\n<h6 style=\"text-align: center\"><a href=\"https:\/\/later.com\/blog\/instagram-reels\/\"><span style=\"font-weight: 400\">https:\/\/later.com\/blog\/instagram-reels\/<\/span><\/a><\/h6>\n<p>&nbsp;<\/p>\n<h3>Start a new Reels Challenge<\/h3>\n<p><span style=\"font-weight: 400\">Either a dance using your products, a video eating your newest addition to the menu or a creativity contest among your followers, creating a hot challenge is a creative way to engage with existing followers and gaining new ones.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3150 aligncenter\" src=\"https:\/\/digital.hec.ca\/en\/wp-content\/uploads\/sites\/2\/2022\/03\/instagram-reels.jpg\" alt=\"\" width=\"381\" height=\"231\" \/><\/p>\n<h6 style=\"text-align: center\"><a href=\"https:\/\/skedsocial.com\/blog\/how-to-create-reels-that-stand-out\/\"><span style=\"font-weight: 400\">https:\/\/skedsocial.com\/blog\/how-to-create-reels-that-stand-out\/<\/span><\/a><\/h6>\n<p>&nbsp;<\/p>\n<h3><\/h3>\n<h3><\/h3>\n<h3><span style=\"font-weight: 400\">Sources<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Southern, M. (2022). How to Use Reels: A step-by-step guide. Retrieved from <\/span><a href=\"https:\/\/www.searchenginejournal.com\/instagram-reels\/430673\/#close\"><span style=\"font-weight: 400\">https:\/\/www.searchenginejournal.com\/instagram-reels\/430673\/#close<\/span><\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Worb, J. (2022). Instagram Reels in 2022: The Ultimate Guide. Retrieved from <\/span><a href=\"https:\/\/later.com\/blog\/instagram-reels\/\"><span style=\"font-weight: 400\">https:\/\/later.com\/blog\/instagram-reels\/<\/span><\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Santora, J. (2022). How to use Reels to Get More Followers and Boost Engagement. Retrieved from <\/span><a href=\"https:\/\/influencermarketinghub.com\/instagram-reels\/\"><span style=\"font-weight: 400\">https:\/\/influencermarketinghub.com\/instagram-reels\/<\/span><\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400\">Wise, J. (2022). Instagram Reels Statistics 2022. Retrieved from <a href=\"https:\/\/earthweb.com\/instagram-reels-statistics\/\">https:\/\/earthweb.com\/instagram-reels-statistics\/<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>A quick guide on how to grow your audience and increase sales by optimizing your use of Instagram Reels. What is it? Instagram Reels is one of the newest features of the social media platform. It consists of short vertical videos that can last up to 60 seconds. Users can record or upload videos and [&hellip;]<\/p>\n","protected":false},"author":717,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[],"class_list":["post-3145","post","type-post","status-publish","format-standard","hentry","category-social-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Instagram Reels: How to grow your audience and increase sales -<\/title>\n<meta name=\"description\" content=\"Instagram Reels is one of the newest features of the social media platform. 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