{"id":3104,"date":"2022-03-22T01:31:26","date_gmt":"2022-03-22T05:31:26","guid":{"rendered":"http:\/\/digital.hec.ca\/en\/?p=3104"},"modified":"2023-03-28T22:15:15","modified_gmt":"2023-03-29T02:15:15","slug":"how-audience-segmentation-can-help-you-stand-out","status":"publish","type":"post","link":"https:\/\/digital.hec.ca\/en\/blog\/how-audience-segmentation-can-help-you-stand-out\/","title":{"rendered":"How Audience Segmentation Can Help You Stand Out"},"content":{"rendered":"<p><span style=\"font-weight: 400\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3209\" src=\"https:\/\/digital.hec.ca\/en\/wp-content\/uploads\/sites\/2\/2022\/03\/silvan-arnet-PFqfV5bn91A-unsplash-1536x1036-1.jpg\" alt=\"audience segmentation, target audience, target, audience, strategic marketing, segments\" width=\"400\" height=\"270\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400\">In every industry, many are the customers that come in contact with products and services and they all present different characteristics, opinions and behaviors. Communicating effectively, and differently, with the various segments of your audience can allow you to enhance the relationship with your existing customers and to understand who to target (and who not to) in the future. This can be done through <strong>audience segmentation<\/strong>.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Audience segmentation, also called market segmentation, is the process of dividing a target audience into strategic subgroups based on certain criteria. This allows marketers to send tailored messages to different clients, therefore creating individual and stronger connection with them.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">When approaching audience segmentation, marketers usually target subgroups based on different criteria. An audience can be divided based on:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\"><strong>Demographics<\/strong><\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Age, gender, location and education are the main categories taken into consideration when it comes to demographics. However,\u00a0 researching for household income, county type or employment status can bring some more interesting insights that can help you effectively diversify the communication with your audience.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\"><strong>Psychographics<\/strong><\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">This includes lifestyle choices, opinions, attitudes and values. Although data in this categories requires deeper research, is it also the most valuable when trying to understand your audience. Insights gained in this category can help you learn about your customers\u2019 personal stories and implement the right type of storytelling when communicating with them.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\"><strong>Behaviors<\/strong><\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">When segmenting an audience based on behaviors, research should look into the process of your customers\u2019 interaction with the product or service you are selling. Steps in this process include product discovery, purchasing behaviors and level of engagement. These insights can be crucial when determining how and when to speak to your clients.<\/span><\/p>\n<p>In today\u2019s world, having a general communication with all segments of an audience is only time-consuming. When interacting with a business, customers care about the way they are targeted and look for messages tailored only to them. And when they feel like they matter, they are more likely to positively engage with the business.<br \/>\nAlthough it\u2019s impossible to target every customer individually, audience segmentation can be a successful compromise.<\/p>\n<p>&nbsp;<\/p>\n<p>SOURCES:<\/p>\n<p><a href=\"https:\/\/www.helixa.ai\/blog\/audience-segmentation\">https:\/\/www.helixa.ai\/blog\/audience-segmentation<\/a><\/p>\n<p><a href=\"https:\/\/mailchimp.com\/marketing-glossary\/audience-segmentation\/\">https:\/\/mailchimp.com\/marketing-glossary\/audience-segmentation\/\u00a0<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In every industry, many are the customers that come in contact with products and services and they all present different characteristics, opinions and behaviors. Communicating effectively, and differently, with the various segments of your audience can allow you to enhance the relationship with your existing customers and to understand who to target (and who not [&hellip;]<\/p>\n","protected":false},"author":708,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1055],"tags":[],"class_list":["post-3104","post","type-post","status-publish","format-standard","hentry","category-digital-media-campaigns"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Audience Segmentation Can Help You Stand Out<\/title>\n<meta name=\"description\" content=\"Communicating in the same way with all segments of an audience is only time-consuming. Audience segmentation can help to target the right customers for you.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digital.hec.ca\/en\/blog\/how-audience-segmentation-can-help-you-stand-out\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Audience Segmentation Can Help You Stand Out\" \/>\n<meta property=\"og:description\" content=\"Communicating in the same way with all segments of an audience is only time-consuming. 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