{"id":3077,"date":"2022-03-21T01:40:00","date_gmt":"2022-03-21T05:40:00","guid":{"rendered":"http:\/\/digital.hec.ca\/en\/?p=3077"},"modified":"2022-08-10T13:34:54","modified_gmt":"2022-08-10T17:34:54","slug":"nft-games-promoting-luxury-brands","status":"publish","type":"post","link":"https:\/\/digital.hec.ca\/en\/blog\/nft-games-promoting-luxury-brands\/","title":{"rendered":"NFT games promoting luxury brands?"},"content":{"rendered":"<h3><strong>The rise of NFT games<\/strong><\/h3>\n<p>NFTs (non-fungible tokens) have gained more and more popularity, spreading their intrigue throughout the internet and individuals\u2019 curiosity. These unique digital assets can be collected through the blockchain network. With NFTs&#8217; rise in popularity, it is no surprise to see it evolve into something new. Indeed, NFT games have been on the rise with titles such as <em>Axie Infinity<\/em>, <em>Splinterlands<\/em> and <em>The Sandbox<\/em>. In NFT games, NFTs represent characters, consumables and tradable items.<\/p>\n<p>In the recent years, brands such as Louis Vuitton and Burberry, have collaborated with well-established blockchain actors. Both making their entry on the NFT market, through NFT games, to reach their target audience.<\/p>\n<p>&nbsp;<\/p>\n<h4><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-3096\" src=\"https:\/\/digital.hec.ca\/en\/wp-content\/uploads\/sites\/2\/2022\/03\/louis-vuitton-video-game-nft-app.jpeg\" alt=\"Louis NFT games\" width=\"474\" height=\"248\" \/><\/strong><\/h4>\n<h4><strong>Louis Vuitton &#8211; <\/strong><em><strong>Louis the Game<\/strong><\/em><\/h4>\n<p>Indeed, in August 2021, part of that year&#8217;s new NFT games, Louis Vuitton released <a href=\"https:\/\/uk.louisvuitton.com\/eng-gb\/stories\/louis-200\"><em>Louis the Game<\/em><\/a>, to celebrate the brand&#8217;s 200<sup>th<\/sup> anniversary. Following the adventures of the main character Vivienne, the game pays homage to the founder, while also highlighting their LV trunks collection. The particularity of this, unlike other games, lies on the 30 NFT designed by artist Beeple. Hidden throughout the game, these NFTs are exclusive, and cannot be sold.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h4><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-3091\" src=\"https:\/\/digital.hec.ca\/en\/wp-content\/uploads\/sites\/2\/2022\/03\/ezgif-2-babfc5a62f.jpg\" alt=\"Burberry NFT games\" width=\"397\" height=\"265\" \/><\/h4>\n<h4><strong>Burberry &#8211;<em> Burberry Blanko <\/em>&amp; accessories<\/strong><\/h4>\n<p>That same month, <a href=\"https:\/\/news.mythicalgames.com\/the-burberry-blanko-and-accessories-drop-august-11th\">Burberry collaborated with Mythical Games<\/a>, to release on one of their multiplayer online NFT games, <em>Blankos Block Party, <\/em>an NFT collection. The game features digital vinyl toys known as <em>Blankos<\/em>, that live on the blockchain. This also means that it inherently provides players proof of verified ownership and authenticity. Sharky B, a limited quantity <em>Burberry Blanko<\/em>, is an NFT. It can be purchased, upgraded and sold within the <em>Blankos Block Party marketplace<\/em>. This launch also includes NFT accessories, used to customize the characters in their games.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h4><strong>Takeaways of NFT games<\/strong><\/h4>\n<p>In an environment where trends come and go, brands need to adapt and connect to their audience. Louis Vuitton and Burberry are amongst the first in their industry to use NFT games to do so with their communities. Nowadays, consumers\u2019 interest are shifting from the real world to the digital world. Thus, brands need to update their strategies, to engage, attract and retain their target.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The rise of NFT games NFTs (non-fungible tokens) have gained more and more popularity, spreading their intrigue throughout the internet and individuals\u2019 curiosity. These unique digital assets can be collected through the blockchain network. With NFTs&#8217; rise in popularity, it is no surprise to see it evolve into something new. Indeed, NFT games have been [&hellip;]<\/p>\n","protected":false},"author":782,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[651],"tags":[],"class_list":["post-3077","post","type-post","status-publish","format-standard","hentry","category-marketing-technology"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>NFT games promoting luxury brands? - HEC Montr\u00e9al digital students site<\/title>\n<meta name=\"description\" content=\"With NFTs gaining more and more popularity, luxury brands are now experimenting with NFT games to promote themselves.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digital.hec.ca\/en\/blog\/nft-games-promoting-luxury-brands\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NFT games promoting luxury brands? - HEC Montr\u00e9al digital students site\" \/>\n<meta property=\"og:description\" content=\"With NFTs gaining more and more popularity, luxury brands are now experimenting with NFT games to promote themselves.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/digital.hec.ca\/en\/blog\/nft-games-promoting-luxury-brands\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing num\u00e9rique | Digital Marketing | HEC Montr\u00e9al\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/fr-ca.facebook.com\/HECMontreal\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-21T05:40:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-10T17:34:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/digital.hec.ca\/en\/wp-content\/uploads\/sites\/2\/2022\/03\/louis-vuitton-video-game-nft-app.jpeg\" \/>\n<meta name=\"author\" content=\"Viola\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Viola\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/nft-games-promoting-luxury-brands\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/nft-games-promoting-luxury-brands\\\/\"},\"author\":{\"name\":\"Viola\",\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/#\\\/schema\\\/person\\\/0e26506f8b40a27e1359ddec09dc3a3f\"},\"headline\":\"NFT games promoting luxury brands?\",\"datePublished\":\"2022-03-21T05:40:00+00:00\",\"dateModified\":\"2022-08-10T17:34:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/nft-games-promoting-luxury-brands\\\/\"},\"wordCount\":366,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/nft-games-promoting-luxury-brands\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2022\\\/03\\\/louis-vuitton-video-game-nft-app.jpeg\",\"articleSection\":[\"Marketing Technology\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/nft-games-promoting-luxury-brands\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/nft-games-promoting-luxury-brands\\\/\",\"url\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/nft-games-promoting-luxury-brands\\\/\",\"name\":\"NFT games promoting luxury brands? - HEC Montr\u00e9al digital students site\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/nft-games-promoting-luxury-brands\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/nft-games-promoting-luxury-brands\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2022\\\/03\\\/louis-vuitton-video-game-nft-app.jpeg\",\"datePublished\":\"2022-03-21T05:40:00+00:00\",\"dateModified\":\"2022-08-10T17:34:54+00:00\",\"description\":\"With NFTs gaining more and more popularity, luxury brands are now experimenting with NFT games to promote themselves.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/nft-games-promoting-luxury-brands\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/nft-games-promoting-luxury-brands\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/nft-games-promoting-luxury-brands\\\/#primaryimage\",\"url\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2022\\\/03\\\/louis-vuitton-video-game-nft-app.jpeg\",\"contentUrl\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2022\\\/03\\\/louis-vuitton-video-game-nft-app.jpeg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/nft-games-promoting-luxury-brands\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"NFT games promoting luxury brands?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/\",\"name\":\"Marketing num\u00e9rique | Digital Marketing | HEC Montr\u00e9al\",\"description\":\"Fait par des \u00e9tudiants pour des \u00e9tudiants\",\"publisher\":{\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/#organization\",\"name\":\"HEC Montr\u00e9al\",\"url\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/digital.hec.ca\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/Favicone.png\",\"contentUrl\":\"https:\\\/\\\/digital.hec.ca\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/Favicone.png\",\"width\":512,\"height\":512,\"caption\":\"HEC Montr\u00e9al\"},\"image\":{\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/fr-ca.facebook.com\\\/HECMontreal\\\/\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/HECMontreal\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/#\\\/schema\\\/person\\\/0e26506f8b40a27e1359ddec09dc3a3f\",\"name\":\"Viola\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2e0a694dca51f93a1f49466140906ee37172bc589d69e1623e7016893222c3eb?s=96&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2e0a694dca51f93a1f49466140906ee37172bc589d69e1623e7016893222c3eb?s=96&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2e0a694dca51f93a1f49466140906ee37172bc589d69e1623e7016893222c3eb?s=96&r=g\",\"caption\":\"Viola\"},\"url\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/author\\\/lingoualasongviola\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"NFT games promoting luxury brands? - HEC Montr\u00e9al digital students site","description":"With NFTs gaining more and more popularity, luxury brands are now experimenting with NFT games to promote themselves.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/digital.hec.ca\/en\/blog\/nft-games-promoting-luxury-brands\/","og_locale":"en_US","og_type":"article","og_title":"NFT games promoting luxury brands? - HEC Montr\u00e9al digital students site","og_description":"With NFTs gaining more and more popularity, luxury brands are now experimenting with NFT games to promote themselves.","og_url":"https:\/\/digital.hec.ca\/en\/blog\/nft-games-promoting-luxury-brands\/","og_site_name":"Marketing num\u00e9rique | Digital Marketing | HEC Montr\u00e9al","article_publisher":"https:\/\/fr-ca.facebook.com\/HECMontreal\/","article_published_time":"2022-03-21T05:40:00+00:00","article_modified_time":"2022-08-10T17:34:54+00:00","og_image":[{"url":"https:\/\/digital.hec.ca\/en\/wp-content\/uploads\/sites\/2\/2022\/03\/louis-vuitton-video-game-nft-app.jpeg","type":"","width":"","height":""}],"author":"Viola","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Viola","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/digital.hec.ca\/en\/blog\/nft-games-promoting-luxury-brands\/#article","isPartOf":{"@id":"https:\/\/digital.hec.ca\/en\/blog\/nft-games-promoting-luxury-brands\/"},"author":{"name":"Viola","@id":"https:\/\/digital.hec.ca\/en\/#\/schema\/person\/0e26506f8b40a27e1359ddec09dc3a3f"},"headline":"NFT games promoting luxury brands?","datePublished":"2022-03-21T05:40:00+00:00","dateModified":"2022-08-10T17:34:54+00:00","mainEntityOfPage":{"@id":"https:\/\/digital.hec.ca\/en\/blog\/nft-games-promoting-luxury-brands\/"},"wordCount":366,"commentCount":0,"publisher":{"@id":"https:\/\/digital.hec.ca\/en\/#organization"},"image":{"@id":"https:\/\/digital.hec.ca\/en\/blog\/nft-games-promoting-luxury-brands\/#primaryimage"},"thumbnailUrl":"https:\/\/digital.hec.ca\/en\/wp-content\/uploads\/sites\/2\/2022\/03\/louis-vuitton-video-game-nft-app.jpeg","articleSection":["Marketing Technology"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/digital.hec.ca\/en\/blog\/nft-games-promoting-luxury-brands\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/digital.hec.ca\/en\/blog\/nft-games-promoting-luxury-brands\/","url":"https:\/\/digital.hec.ca\/en\/blog\/nft-games-promoting-luxury-brands\/","name":"NFT games promoting luxury brands? - HEC Montr\u00e9al digital students site","isPartOf":{"@id":"https:\/\/digital.hec.ca\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/digital.hec.ca\/en\/blog\/nft-games-promoting-luxury-brands\/#primaryimage"},"image":{"@id":"https:\/\/digital.hec.ca\/en\/blog\/nft-games-promoting-luxury-brands\/#primaryimage"},"thumbnailUrl":"https:\/\/digital.hec.ca\/en\/wp-content\/uploads\/sites\/2\/2022\/03\/louis-vuitton-video-game-nft-app.jpeg","datePublished":"2022-03-21T05:40:00+00:00","dateModified":"2022-08-10T17:34:54+00:00","description":"With NFTs gaining more and more popularity, luxury brands are now experimenting with NFT games to promote themselves.","breadcrumb":{"@id":"https:\/\/digital.hec.ca\/en\/blog\/nft-games-promoting-luxury-brands\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/digital.hec.ca\/en\/blog\/nft-games-promoting-luxury-brands\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/digital.hec.ca\/en\/blog\/nft-games-promoting-luxury-brands\/#primaryimage","url":"https:\/\/digital.hec.ca\/en\/wp-content\/uploads\/sites\/2\/2022\/03\/louis-vuitton-video-game-nft-app.jpeg","contentUrl":"https:\/\/digital.hec.ca\/en\/wp-content\/uploads\/sites\/2\/2022\/03\/louis-vuitton-video-game-nft-app.jpeg"},{"@type":"BreadcrumbList","@id":"https:\/\/digital.hec.ca\/en\/blog\/nft-games-promoting-luxury-brands\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/digital.hec.ca\/en\/"},{"@type":"ListItem","position":2,"name":"NFT games promoting luxury brands?"}]},{"@type":"WebSite","@id":"https:\/\/digital.hec.ca\/en\/#website","url":"https:\/\/digital.hec.ca\/en\/","name":"Marketing num\u00e9rique | Digital Marketing | HEC Montr\u00e9al","description":"Fait par des \u00e9tudiants pour des \u00e9tudiants","publisher":{"@id":"https:\/\/digital.hec.ca\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/digital.hec.ca\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/digital.hec.ca\/en\/#organization","name":"HEC Montr\u00e9al","url":"https:\/\/digital.hec.ca\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/digital.hec.ca\/en\/#\/schema\/logo\/image\/","url":"https:\/\/digital.hec.ca\/wp-content\/uploads\/2025\/09\/Favicone.png","contentUrl":"https:\/\/digital.hec.ca\/wp-content\/uploads\/2025\/09\/Favicone.png","width":512,"height":512,"caption":"HEC Montr\u00e9al"},"image":{"@id":"https:\/\/digital.hec.ca\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/fr-ca.facebook.com\/HECMontreal\/","https:\/\/www.youtube.com\/user\/HECMontreal"]},{"@type":"Person","@id":"https:\/\/digital.hec.ca\/en\/#\/schema\/person\/0e26506f8b40a27e1359ddec09dc3a3f","name":"Viola","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/2e0a694dca51f93a1f49466140906ee37172bc589d69e1623e7016893222c3eb?s=96&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/2e0a694dca51f93a1f49466140906ee37172bc589d69e1623e7016893222c3eb?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2e0a694dca51f93a1f49466140906ee37172bc589d69e1623e7016893222c3eb?s=96&r=g","caption":"Viola"},"url":"https:\/\/digital.hec.ca\/en\/blog\/author\/lingoualasongviola\/"}]}},"views":278,"_links":{"self":[{"href":"https:\/\/digital.hec.ca\/en\/wp-json\/wp\/v2\/posts\/3077","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digital.hec.ca\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digital.hec.ca\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digital.hec.ca\/en\/wp-json\/wp\/v2\/users\/782"}],"replies":[{"embeddable":true,"href":"https:\/\/digital.hec.ca\/en\/wp-json\/wp\/v2\/comments?post=3077"}],"version-history":[{"count":0,"href":"https:\/\/digital.hec.ca\/en\/wp-json\/wp\/v2\/posts\/3077\/revisions"}],"wp:attachment":[{"href":"https:\/\/digital.hec.ca\/en\/wp-json\/wp\/v2\/media?parent=3077"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digital.hec.ca\/en\/wp-json\/wp\/v2\/categories?post=3077"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digital.hec.ca\/en\/wp-json\/wp\/v2\/tags?post=3077"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}