{"id":29922,"date":"2022-11-15T13:52:41","date_gmt":"2022-11-15T18:52:41","guid":{"rendered":"http:\/\/digital.hec.ca\/?p=29922&#038;preview=true&#038;preview_id=29922"},"modified":"2026-10-04T10:59:15","modified_gmt":"2026-10-04T14:59:15","slug":"metaverse-digital-marketing","status":"publish","type":"post","link":"https:\/\/digital.hec.ca\/en\/blog\/metaverse-digital-marketing\/","title":{"rendered":"Digital Marketing in the Metaverse?"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>The Birth of the Metaverse<\/strong><\/h2>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\">New technologies are discovered and developed daily in the world we live in today. One of them, which has caused a lot of talk in the past year is the Metaverse. It is a virtual world created by Facebook that focuses on connections. It is immersive, kind of like a video game but you can experience it in 3D with your own personal avatar. While the Metaverse received many criticisms, millions have been invested into the idea.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Digital Marketing in virtual reality<\/strong><\/h2>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\">Now the question arises, can the Metaverse be utilized as a platform for digital marketing? And the answer is quite simple: of course. Even though it is still a work in progress, we can only imagine what the this virtual world will look like in the near future. Brands will be able to market their products the same way they do it here, in our actual reality. Some brands are already doing it and selling items for thousands of dollars, and some early adopters are already buying these items. So, what else can we advertise in a virtual reality? Anything, just like in the real world. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Nike and the Metaverse<\/strong><\/h2>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\">Nike for instance, created a selection of exclusive products that can be purchased in the metaverse to be worn by the avatars and even created a world of its own, Nikeland, which already has 7 million users. Not only can Nike make extra profit by selling products in the metaverse for virtual avatars, but it also gives advertisement to the brand simultaneously.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/www.google.com\/url?sa=i&amp;url=https%3A%2F%2Fdornob.com%2Fnike-poised-to-make-metaverse-profits-with-new-roblox-nikeland%2F&amp;psig=AOvVaw2poDgl_QTC93vJU_jW9_NG&amp;ust=1668617734144000&amp;source=images&amp;cd=vfe&amp;ved=0CBAQjRxqFwoTCNi68MzTsPsCFQAAAAAdAAAAABAE\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/digital.hec.ca\/wp-content\/uploads\/2022\/11\/image-29.png\" alt=\"\" class=\"wp-image-30102\" width=\"306\" height=\"172\" srcset=\"https:\/\/digital.hec.ca\/wp-content\/uploads\/2022\/11\/image-29.png 750w, https:\/\/digital.hec.ca\/wp-content\/uploads\/2022\/11\/image-29-300x168.png 300w\" sizes=\"auto, (max-width: 306px) 100vw, 306px\" \/><\/a><figcaption class=\"wp-element-caption\"><em>Some Nike shoes that can be purchased in the Metaverse<\/em><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>New economy streams<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The birth of the Metaverse, also signifies the birth not only of a new world but of a whole new economic stream. It is predicted that it could bring <a href=\"https:\/\/www.euronews.com\/next\/2022\/08\/17\/new-virtual-economy-what-does-the-rise-of-the-metaverse-mean\">3 trillion dollars<\/a> for the global economy in the next decade. The Metaverse being a virtual reality, we can potentially do anything and create anything we desire in it. This signifies an infinite number of opportunities for companies around the globe. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The birth of other virtual worlds<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Furthermore, the Metaverse as we know it is not the only one. There are other platforms that explore this idea of a virtual reality, a virtual world. One of which is <a href=\"https:\/\/www.mv3.io\/gallery\">MV3<\/a>, a virtual dystopian world that is being built at this very moment and has already acquired a community of thousands of people. You can already purchase a character from this world, as shown on the picture below.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><a href=\"https:\/\/opensea.io\/assets\/ethereum\/0x2a48420d75777af4c99970c0ed3c25effd1c08be\/5315\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/digital.hec.ca\/wp-content\/uploads\/2022\/11\/image-30-1024x448.png\" alt=\"\" class=\"wp-image-30136\" width=\"373\" height=\"162\" srcset=\"https:\/\/digital.hec.ca\/wp-content\/uploads\/2022\/11\/image-30-1024x448.png 1024w, https:\/\/digital.hec.ca\/wp-content\/uploads\/2022\/11\/image-30-300x131.png 300w, https:\/\/digital.hec.ca\/wp-content\/uploads\/2022\/11\/image-30-768x336.png 768w, https:\/\/digital.hec.ca\/wp-content\/uploads\/2022\/11\/image-30-1536x672.png 1536w, https:\/\/digital.hec.ca\/wp-content\/uploads\/2022\/11\/image-30.png 1543w\" sizes=\"auto, (max-width: 373px) 100vw, 373px\" \/><\/a><figcaption class=\"wp-element-caption\"><em>A character you can purchase from the MV3 Universe.<\/em><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">All of this being said, we can only imagine the infinite opportunities that lie in these new worlds that are being built for us, this could really change the game for Digital Marketing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sources<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/browsermedia.agency\/blog\/metaverse-future-digital-marketing\/\">https:\/\/browsermedia.agency\/blog\/metaverse-future-digital-marketing\/<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.euronews.com\/next\/2022\/08\/17\/new-virtual-economy-what-does-the-rise-of-the-metaverse-mean\">https:\/\/www.euronews.com\/next\/2022\/08\/17\/new-virtual-economy-what-does-the-rise-of-the-metaverse-mean<\/a><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.youtube.com\/watch?v=4oriMSC74Ks\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Birth of the Metaverse New technologies are discovered and developed daily in the world we live in today. One of them, which has caused a lot of talk in the past year is the Metaverse. It is a virtual world created by Facebook that focuses on connections. It is immersive, kind of like a [&hellip;]<\/p>\n","protected":false},"author":997,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[651,96],"tags":[],"class_list":["post-29922","post","type-post","status-publish","format-standard","hentry","category-marketing-technology","category-technologie-du-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Digital Marketing in the Metaverse?<\/title>\n<meta name=\"description\" content=\"Digital Marketing is evolving everyday and so does virtual reality; can we utilize digital Marketing in the Metaverse?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digital.hec.ca\/en\/blog\/metaverse-digital-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital Marketing in the Metaverse?\" \/>\n<meta property=\"og:description\" content=\"Digital Marketing is evolving everyday and so does virtual reality; 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