{"id":2989,"date":"2021-10-19T14:51:54","date_gmt":"2021-10-19T18:51:54","guid":{"rendered":"http:\/\/digital.hec.ca\/?p=2989"},"modified":"2026-10-04T10:37:15","modified_gmt":"2026-10-04T14:37:15","slug":"__free-martech-solutions","status":"publish","type":"post","link":"https:\/\/digital.hec.ca\/en\/blog\/__free-martech-solutions\/","title":{"rendered":"Martech solutions for SMB that are free!"},"content":{"rendered":"

\"Building<\/p>\n

Free Martech solutions, this is what every small business wishes for to compete with bigger companies. Because in an all-things digital world, a company\u2019s marketing strategy success is tightly linked to its Martech stack.<\/p>\n

\u201cI had no budget to build my Martech stack, but I needed it to gain customers and increase my budget\u201d<\/em><\/p>\n

Kenza, 35 \u2013 Owner of a pet\u2019s daycare<\/strong><\/em><\/p><\/blockquote>\n

Just like you, Kenza was eager to grow her business, watch how these free Martech solutions helped her.<\/p>\n

https:\/\/www.youtube.com\/watch?v=BDa_K9vtEuA&t=16s<\/p>\n

 <\/p>\n

The good news is that we are in 2021 and among the overwhelming Martech ecosystem<\/a> many tools are totally free. But before diving-in, you need to define the technologies that are suited to your business size and needs.<\/p>\n

Not sure which Martech solutions you need as a small business owner?<\/strong><\/h2>\n

Do not worry, we\u2019ve got you covered<\/p>\n

A Marketing Technology stack should be able to provide a solid base to organize and track your Marketing campaigns. Moreover, it should help marketers build a consistent and seamless customer experience. Given these points, as a small business owner, the following platforms are a must have:<\/p>\n

–\u00a0 \u00a0 \u00a0 \u00a0 Content Management System (CMS) website<\/strong><\/p>\n

–\u00a0 \u00a0 \u00a0 \u00a0 \u00a0Search Engine optimization <\/strong><\/p>\n

–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Email Marketing <\/strong><\/p>\n

–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Web Analytics<\/strong><\/p>\n

–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Website performance <\/strong><\/p>\n

–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Data visualization <\/strong><\/p>\n

–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Social Media scheduling <\/strong><\/p>\n

Of course, the list above can be customized whether you are a B2B oriented business or a B2C. Nevertheless, let\u2019s dive-in the free Martech solutions you need and what to expect from them:<\/p>\n

Content Management System website: WordPress<\/strong><\/h3>\n

Besides that I wrote this blog on WordPress<\/a>, another piece of information is that it hosts 35% of internet content. Not to mention that this open-source system, that started as a blogging platform is the biggest CMS.<\/p>\n

As any tool, WordPress isn’t perfect, but its 75 million users agree that the pros outweigh the cons. You can have a complete review of WordPress pros and cons by clicking here<\/a><\/p>\n

\"\"<\/h3>\n

Search Engine Optimization tool: YOAST <\/strong><\/h3>\n

Surprise, I have also used this tool to optimize this content, because YOAST is a free WordPress SEO plugin. If you are looking for a user friendly tool to increase e-commerce traffic through SEO<\/a>, YAOST is the ideal.<\/p>\n

YAOST free version doesn\u2019t offer the same functionalities as the premium one. However, it will help you with the content flaws, like readability, passive constructions, long sentences, grammatical errors, etc<\/p>\n

From my experience, if I had to name one disadvantage of YAOST<\/a>, it would be its inability to understand intent. In point of fact, while writing variations on the same word, I would get scored on the word-for-word matches only.<\/p>\n

Email Marketing Martech solution: Mailchimp<\/strong><\/h3>\n

Being a startup with an incredible story<\/a>, Mailchimp know what it\u2019s like to start small. In fact, this email marketing platform is purposely built for growing businesses.<\/p>\n

Mailchimp offers an all-in-one marketing platform, but you want to use it for what it does best, emailing. For instance, their email marketing section lets you build emails using drag and drop editor, segment lists and automate sending. Not to mention an access to simple yet relevant analytics of your emailing campaigns.<\/p>\n

As we said Mailchimp is designed for small businesses, once you start growing, think about upgrading. To illustrate, the free plan limits you to 2000 contacts and one single audience only.<\/p>\n

Unsure if it will effectively grow your business? Watch small business success stories with Mailchimp here<\/a><\/p>\n

Web Analytics Martech solution: Google Analytics <\/strong><\/h3>\n

If I had to rank these free Martech solutions by order of importance, Google analytics will surely come first. This web Analytics service lets you access, integrate and analyze data from several sources to have a 360-degree customer view .<\/p>\n

In addition, it tracks data like website traffic, visitor behavior, demographics, to help you optimize your campaign performance.<\/p>\n

However, if all your traffic comes from Instagram, chances are it won\u2019t show up on Google Analytics. The reason is when opening a link from your mobile app, Instagram opens the link directly on your mobile browser.<\/p>\n

Related: How to Get Instagram traffic to show up in Google Analytics https:\/\/www.magneticcreative.com\/journal\/instagram-traffic-in-google-analytics\/<\/a><\/strong><\/p>\n

Website performance report: Lighthouse <\/strong><\/h3>\n

Lighthouse is the newest addition to the list of Google tools for marketers and we already can\u2019t live without it.<\/p>\n

The same way GA analyzes your campaigns, Lighthouse runs audits on your website performance, accessibility and search engine optimization. Besides you can use it to conduct competitive benchmarking as It can be run against any web page.<\/p>\n

Point often overlooked, Lighthouse provides a detailed report which can be overwhelming. If you\u2019re not entirely sure what you\u2019re supposed to be looking for, don’t hesitate to watch tutorials<\/a> to help you out.<\/p>\n

Data Visualization tool: Google Data Studio<\/strong><\/h3>\n

If you are familiar with Tableau, Google Data Studio<\/a> is its free alternative developed by Google. Basically this tool syncs all your data sources into fully customizable informative reports and dashboards.<\/p>\n

Unlike its competitors like Power BI and Tableau, Google Data Studio is designed as a cloud-based service. To rephrase it, you won\u2019t have to deal with the infrastructure nor the installation.<\/p>\n

One slight note of caution would be that Google Data Studio doesn\u2019t offer a real time update on the dashboard. This is due to the non-existence of a built-in method that keeps the dashboard view auto refreshed. On the bright side there\u2019s a workaround, to find out more click here<\/a>.<\/p>\n

Social Media scheduling platform: Hootsuite <\/strong><\/h3>\n

Nowadays, social media is part of any marketing mix, but posting on your platform can be tedious and time consuming. This is where Hootsuite steps in, as it is considered by many as the most effective Social Media Management tool. For instance, its free version will allow you to schedule up to 30 posts at once.<\/p>\n

Although the analytics it provides are basic, Hootsuite<\/a> offers a view on all the metrics in one place.\u00a0However, with the free version you won’t get the most interesting part like social listening and deep scheduling.<\/p>\n

\"hootsuite<\/p>\n

 <\/p>\n

To summarize, these tools will provide a comprehensive view of your customer journey and marketing efforts, but also save you time. Apply this time recovered toward achieving new levels of creativity and productivity in crafting unforgettable moments for your customers.<\/p>\n","protected":false},"excerpt":{"rendered":"

Free Martech solutions, this is what every small business wishes for to compete with bigger companies. Because in an all-things digital world, a company\u2019s marketing strategy success is tightly linked to its Martech stack. \u201cI had no budget to build my Martech stack, but I needed it to gain customers and increase my budget\u201d Kenza, […]<\/p>\n","protected":false},"author":523,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[651,96],"tags":[],"class_list":["post-2989","post","type-post","status-publish","format-standard","hentry","category-marketing-technology","category-technologie-du-marketing"],"acf":[],"yoast_head":"\nMartech solutions for SMB that are free! -<\/title>\n<meta name=\"description\" content=\"Looking for free martech solutions to help grow your SMB? 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