In an era where TikTok is rising and becoming the number one most-used app on most phones, people tend to forget the dominance of YouTube and the impact it has on its audiences and how much advertising is being displayed. One of the main \u2018influencers\u2019 attracting people to the platform is Jimmy Donaldson, also known as the famous MrBeast. He currently has an astonishing amount of 111 million subscribers and more than 18 billion views, on his main YouTube-channel alone. MrBeast could be seen as an exceptional personality, already dominating the digital world. <\/p>\n\n\n\n
By giving away huge amounts of money and prizes like cars, houses and even islands, MrBeast created the first ever viral social impact business. He did that by only using digital media platforms with YouTube being the main platform. This combination of huge viewership and philanthropy allows MrBeast to be attractive to companies to associate their brands with. Such companies, like Raid Shadow Legends and Honey, turn their in-app-purchases into a form of indirect philanthropy by sponsoring several videos posted on the YouTube-platform. Thereby, being an important sponsor of MrBeast, allows companies to market their brands effectively to reach demographic groups who are hard to reach, like kids, too.<\/p>\n\n\n\n