{"id":29566,"date":"2022-11-14T14:42:44","date_gmt":"2022-11-14T19:42:44","guid":{"rendered":"http:\/\/digital.hec.ca\/?p=29566"},"modified":"2023-05-01T14:25:06","modified_gmt":"2023-05-01T18:25:06","slug":"tips-mastering-instagram-marketing","status":"publish","type":"post","link":"https:\/\/digital.hec.ca\/en\/blog\/tips-mastering-instagram-marketing\/","title":{"rendered":"Instagram marketing: 3 tips for mastering it!"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/digital.hec.ca\/wp-content\/uploads\/2022\/11\/5-easy-tips-to-skyrocket-your-instagram-marketing-this-year-1024x538.png\" alt=\"Photo of laptop and mobile where you can see someone is on Instagram\" class=\"wp-image-30113\" srcset=\"https:\/\/digital.hec.ca\/wp-content\/uploads\/2022\/11\/5-easy-tips-to-skyrocket-your-instagram-marketing-this-year-1024x538.png 1024w, https:\/\/digital.hec.ca\/wp-content\/uploads\/2022\/11\/5-easy-tips-to-skyrocket-your-instagram-marketing-this-year-300x158.png 300w, https:\/\/digital.hec.ca\/wp-content\/uploads\/2022\/11\/5-easy-tips-to-skyrocket-your-instagram-marketing-this-year-768x403.png 768w, https:\/\/digital.hec.ca\/wp-content\/uploads\/2022\/11\/5-easy-tips-to-skyrocket-your-instagram-marketing-this-year-1536x806.png 1536w, https:\/\/digital.hec.ca\/wp-content\/uploads\/2022\/11\/5-easy-tips-to-skyrocket-your-instagram-marketing-this-year.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>As Instagram has two billion active users in 2021 and is on its way to reaching 2.5 billion by 2023, the social media platform offers excellent opportunities for companies for marketing themselves there. This opportunity is of course not without its challenges. Marketing on social media platforms is very different from digital marketing via internet sources such as Google or Bing. Besides paying Instagram to show advertisements on people\u2019s homepages, companies should also attract people to follow them on Instagram. This way, the advertisements will show up on their home pages. This blog will provide the three best tips for mastering social media marketing on the social media platform Instagram.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Tip 1: Upgrade your Instagram bio profile<\/strong><\/h2>\n\n\n\n<p>A company can upgrade its profile on Instagram by adding a bio that gives a short inspiring description of what the company stands for. Companies should also add their website in the bio, as call-to-actions are very important in marketing. &nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Tip 2: Try influencer marketing<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"567\" src=\"https:\/\/digital.hec.ca\/wp-content\/uploads\/2022\/11\/Schermafbeelding-2022-11-15-121217-1024x567.png\" alt=\"An influencer marketing for companies on their Instagram feed\" class=\"wp-image-30107\" srcset=\"https:\/\/digital.hec.ca\/wp-content\/uploads\/2022\/11\/Schermafbeelding-2022-11-15-121217-1024x567.png 1024w, https:\/\/digital.hec.ca\/wp-content\/uploads\/2022\/11\/Schermafbeelding-2022-11-15-121217-300x166.png 300w, https:\/\/digital.hec.ca\/wp-content\/uploads\/2022\/11\/Schermafbeelding-2022-11-15-121217-768x425.png 768w, https:\/\/digital.hec.ca\/wp-content\/uploads\/2022\/11\/Schermafbeelding-2022-11-15-121217.png 1150w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Using influencer marketing is a great way to get more views, more followers, and more transactions on social media. Instagram is one of the best platforms to implement this strategy. Companies can have a contract with influencers in which they will create content on their Instagram feed or in their Instagram stories with the products and tag the company in the content they create. Influencers can also offer a promotion code that their followers can use to get discounts for the products.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Tip 3: Do contests and giveaways<\/strong><\/h2>\n\n\n\n<p>The last way of mastering Instagram marketing is great for getting new viewers and for new followers. This is by doing contests and giveaways. In these contests, companies can say that in order to win, they have to like this post, follow the company\u2019s account, and tag their bestie. Because people have to tag their bestie, the Instagram post and the company\u2019s account will get more views and followers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As Instagram has two billion active users in 2021 and is on its way to reaching 2.5 billion by 2023, the social media platform offers excellent opportunities for companies for marketing themselves there. This opportunity is of course not without its challenges. Marketing on social media platforms is very different from digital marketing via internet [&hellip;]<\/p>\n","protected":false},"author":973,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[640,642,553],"class_list":["post-29566","post","type-post","status-publish","format-standard","hentry","category-social-media","tag-instagram-en","tag-marketing-en","tag-tips"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Instagram marketing: 3 tips for mastering it! - HEC Montr\u00e9al<\/title>\n<meta name=\"description\" content=\"For mastering Instagram marketing, companies should update their biography, implement influencer marketing and do contests and giveaways.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digital.hec.ca\/en\/blog\/tips-mastering-instagram-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Instagram marketing: 3 tips for mastering it! 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