{"id":29227,"date":"2022-11-14T12:45:14","date_gmt":"2022-11-14T17:45:14","guid":{"rendered":"http:\/\/digital.hec.ca\/?p=29227"},"modified":"2023-05-01T14:27:19","modified_gmt":"2023-05-01T18:27:19","slug":"how-has-the-ios-14-impacted-social-ads","status":"publish","type":"post","link":"https:\/\/digital.hec.ca\/en\/blog\/how-has-the-ios-14-impacted-social-ads\/","title":{"rendered":"How has the IOS 14 impacted Social Ads?"},"content":{"rendered":"\n
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written by Florine Paula<\/strong><\/p>\n\n\n\n

Novembre 13, 2022<\/p>\n<\/div>\n\n\n\n

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\"Social<\/figure>\n<\/div><\/div>\n<\/div>\n\n\n\n

In order to connect with their audience and increase their leads, brands need to build solid Digital Marketing strategies. Over few years, Social Ads have become an advantageous method for companies. Indeed, consumers use social networks (Facebook, Instagram, Snapchat, Tiktok, Pinterest or Youtube) to exchange on different subjects, to be entertain, and of course to inform themselves.<\/strong><\/p>\n\n\n\n

\"Strategy<\/figure>\n\n\n\n

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Social Ads in summary<\/h2>\n\n\n\n

These different platforms offer to broadcast very powerful paid advertisements called Social Ads (we can talk about Search engine advertising). Thus, social networks allow a multi-channel use (videos, photos, posts, etc.). The precise targeting of the audience (age, gender, location, interests, etc.) is essential to amplify its visibility to a particular target. These campaigns also allow to get visitors and to generate sales. Generally invoiced by CPC (Cost per Click), Social Ads ensure a good return on investment.\u00a0<\/p>\n\n\n\n

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\ud83e\udd33\ud83c\udffcThe objectives of Social Ads:<\/p>\n\n\n\n