{"id":29069,"date":"2022-11-14T19:01:34","date_gmt":"2022-11-15T00:01:34","guid":{"rendered":"http:\/\/digital.hec.ca\/?p=29069"},"modified":"2026-10-04T10:57:11","modified_gmt":"2026-10-04T14:57:11","slug":"successfull-social-media-advertisement-quebec","status":"publish","type":"post","link":"https:\/\/digital.hec.ca\/en\/blog\/successfull-social-media-advertisement-quebec\/","title":{"rendered":"Successfull advertising on social media"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">This post is here to help you advertising your brand or product most successfully on social media in Qu\u00e9bec.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Most used social platforms in Qu\u00e9bec by adults are <a href=\"https:\/\/www.facebook.com\/\">Facebook<\/a>, <a href=\"https:\/\/www.youtube.com\/\">Youtube<\/a> and <a href=\"https:\/\/www.instagram.com\/\">Instagram<\/a>. Therefore, these three platforms should be mainly focused when advertising your brand or product on social media. Be aware of the fact that the usage of laptops and desktops is decreasing whereas mobile-usage gets more popular. Thus, your advertisement should be mobile-friendly, meaning that everything can be easily seen or watched on a phone as well. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Marketing or Brand Content?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The next step is to think about the goal of your ad. Do you want to attract new customers and generate revenues? Or do you want to maintain the relationship with your already existing customers and think about your brand appearance? You can decide between marketing or brand content or combine them. <\/p>\n\n\n\n<p class=\"ticss-71f9d9ab wp-block-paragraph\"><strong>The key to success<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The most important key to success is knowing who your target audience is in order to show your advertisement to potential customers. Therefore, I would recommend to do a persona where you analyze who your perfect customer is. After that, you think about the campaigns you want to do and write them in an editorial calendar. You can find an <em>example<\/em> at the end of this page. It is important to schedule every day of the week and also note the corresponding time. Posting at the same time makes social platforms promote your postings more. Consistency is key! So don\u2019t miss out on planning your posts in detail and even prepare them beforehand to achieve the best results. Correct advertising on social media will increase your visibility and brand awareness. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">After you have posted for a few weeks and advertised on social media, preferably on three or four platforms, it is very important to measure the impact of each post and analyze how it has performed. This will help you work on the conversions and improve your accounts and\/or advertisements to perform better and hence, create more sales. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One last thing: The most important thing is that you <em>believe in your product<\/em>. Because if you don\u2019t, who else will?!<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/digital.hec.ca\/wp-content\/uploads\/2022\/11\/Editorial-Calendar-DM-1024x797.jpg\" alt=\"\" class=\"wp-image-29075\" width=\"505\" height=\"392\" srcset=\"https:\/\/digital.hec.ca\/wp-content\/uploads\/2022\/11\/Editorial-Calendar-DM-1024x797.jpg 1024w, https:\/\/digital.hec.ca\/wp-content\/uploads\/2022\/11\/Editorial-Calendar-DM-300x234.jpg 300w, https:\/\/digital.hec.ca\/wp-content\/uploads\/2022\/11\/Editorial-Calendar-DM-768x598.jpg 768w, https:\/\/digital.hec.ca\/wp-content\/uploads\/2022\/11\/Editorial-Calendar-DM.jpg 1115w\" sizes=\"auto, (max-width: 505px) 100vw, 505px\" \/><figcaption class=\"wp-element-caption\">An example of how your editorial calendar can look like. You can download it <a href=\"https:\/\/templates.office.com\/en-us\/social-media-editorial-theme-calendar-tm34041970\">here<\/a>.<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This post is here to help you advertising your brand or product most successfully on social media in Qu\u00e9bec. Most used social platforms in Qu\u00e9bec by adults are Facebook, Youtube and Instagram. Therefore, these three platforms should be mainly focused when advertising your brand or product on social media. Be aware of the fact that [&hellip;]<\/p>\n","protected":false},"author":1004,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12,38],"tags":[],"class_list":["post-29069","post","type-post","status-publish","format-standard","hentry","category-reseaux-sociaux","category-social-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Successfull advertising on social media<\/title>\n<meta name=\"description\" content=\"Advertising your brand or product on social media nowadays is really important. In this article you will find out how to best promote your ads in Qu\u00e9bec.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digital.hec.ca\/en\/blog\/successfull-social-media-advertisement-quebec\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Successfull advertising on social media\" \/>\n<meta property=\"og:description\" content=\"Advertising your brand or product on social media nowadays is really important. In this article you will find out how to best promote your ads in Qu\u00e9bec.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/digital.hec.ca\/en\/blog\/successfull-social-media-advertisement-quebec\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital @ HEC Montr\u00e9al\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/fr-ca.facebook.com\/HECMontreal\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-15T00:01:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-04T14:57:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/digital.hec.ca\/wp-content\/uploads\/2022\/11\/Editorial-Calendar-DM.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1115\" \/>\n\t<meta property=\"og:image:height\" content=\"868\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"tauberninasophie\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"tauberninasophie\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/successfull-social-media-advertisement-quebec\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/successfull-social-media-advertisement-quebec\\\/\"},\"author\":{\"name\":\"tauberninasophie\",\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/#\\\/schema\\\/person\\\/858e2b358f081772d6198f8c25e92a24\"},\"headline\":\"Successfull advertising on social media\",\"datePublished\":\"2022-11-15T00:01:34+00:00\",\"dateModified\":\"2026-10-04T14:57:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/successfull-social-media-advertisement-quebec\\\/\"},\"wordCount\":382,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/successfull-social-media-advertisement-quebec\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/digital.hec.ca\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/Editorial-Calendar-DM-1024x797.jpg\",\"articleSection\":[\"R\u00e9seaux Sociaux\",\"Social Media\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/successfull-social-media-advertisement-quebec\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/successfull-social-media-advertisement-quebec\\\/\",\"url\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/successfull-social-media-advertisement-quebec\\\/\",\"name\":\"Successfull advertising on social media\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/successfull-social-media-advertisement-quebec\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/successfull-social-media-advertisement-quebec\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/digital.hec.ca\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/Editorial-Calendar-DM-1024x797.jpg\",\"datePublished\":\"2022-11-15T00:01:34+00:00\",\"dateModified\":\"2026-10-04T14:57:11+00:00\",\"description\":\"Advertising your brand or product on social media nowadays is really important. In this article you will find out how to best promote your ads in Qu\u00e9bec.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/successfull-social-media-advertisement-quebec\\\/#breadcrumb\"},\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/successfull-social-media-advertisement-quebec\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/successfull-social-media-advertisement-quebec\\\/#primaryimage\",\"url\":\"https:\\\/\\\/digital.hec.ca\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/Editorial-Calendar-DM-1024x797.jpg\",\"contentUrl\":\"https:\\\/\\\/digital.hec.ca\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/Editorial-Calendar-DM-1024x797.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/successfull-social-media-advertisement-quebec\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Successfull advertising on social media\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/\",\"name\":\"Digital @ HEC Montr\u00e9al\",\"description\":\"Fait par des \u00e9tudiants pour des \u00e9tudiants\",\"publisher\":{\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":[\"fr-CA\",\"en-CA\"],\"alternateName\":\"Digital HEC Montr\u00e9al\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/#organization\",\"name\":\"Digital @ HEC Montr\u00e9al\",\"url\":\"https:\\\/\\\/digital.hec.ca\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/digital.hec.ca\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/Favicone.png\",\"contentUrl\":\"https:\\\/\\\/digital.hec.ca\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/Favicone.png\",\"width\":512,\"height\":512,\"caption\":\"Digital @ HEC Montr\u00e9al\"},\"image\":{\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"alternateName\":\"Digital HEC Montr\u00e9al\",\"description\":\"Digital @ HEC Montr\u00e9al is an educational platform featuring student-created content about digital business, technology and marketing.\",\"parentOrganization\":{\"@type\":\"CollegeOrUniversity\",\"@id\":\"https:\\\/\\\/www.hec.ca\\\/#college-or-university\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/#\\\/schema\\\/person\\\/858e2b358f081772d6198f8c25e92a24\",\"name\":\"tauberninasophie\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d8ac1640221c6a01b5eb392e012d1bd15c76bb8369f512a70fb1825e5341a64d?s=96&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d8ac1640221c6a01b5eb392e012d1bd15c76bb8369f512a70fb1825e5341a64d?s=96&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d8ac1640221c6a01b5eb392e012d1bd15c76bb8369f512a70fb1825e5341a64d?s=96&r=g\",\"caption\":\"tauberninasophie\"},\"url\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/author\\\/tauberninasophie\\\/\"},{\"@type\":\"CollegeOrUniversity\",\"@id\":\"https:\\\/\\\/www.hec.ca\\\/#college-or-university\",\"name\":\"HEC Montr\u00e9al\",\"url\":\"https:\\\/\\\/www.hec.ca\\\/\",\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/HECMontreal\\\/\",\"https:\\\/\\\/www.instagram.com\\\/hecmontreal\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/school\\\/hec-montreal\\\/\",\"https:\\\/\\\/www.youtube.com\\\/@HECMontreal\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Successfull advertising on social media","description":"Advertising your brand or product on social media nowadays is really important. In this article you will find out how to best promote your ads in Qu\u00e9bec.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/digital.hec.ca\/en\/blog\/successfull-social-media-advertisement-quebec\/","og_locale":"en_US","og_type":"article","og_title":"Successfull advertising on social media","og_description":"Advertising your brand or product on social media nowadays is really important. In this article you will find out how to best promote your ads in Qu\u00e9bec.","og_url":"https:\/\/digital.hec.ca\/en\/blog\/successfull-social-media-advertisement-quebec\/","og_site_name":"Digital @ HEC Montr\u00e9al","article_publisher":"https:\/\/fr-ca.facebook.com\/HECMontreal\/","article_published_time":"2022-11-15T00:01:34+00:00","article_modified_time":"2026-10-04T14:57:11+00:00","og_image":[{"width":1115,"height":868,"url":"https:\/\/digital.hec.ca\/wp-content\/uploads\/2022\/11\/Editorial-Calendar-DM.jpg","type":"image\/jpeg"}],"author":"tauberninasophie","twitter_card":"summary_large_image","twitter_misc":{"Written by":"tauberninasophie","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/digital.hec.ca\/en\/blog\/successfull-social-media-advertisement-quebec\/#article","isPartOf":{"@id":"https:\/\/digital.hec.ca\/en\/blog\/successfull-social-media-advertisement-quebec\/"},"author":{"name":"tauberninasophie","@id":"https:\/\/digital.hec.ca\/en\/#\/schema\/person\/858e2b358f081772d6198f8c25e92a24"},"headline":"Successfull advertising on social media","datePublished":"2022-11-15T00:01:34+00:00","dateModified":"2026-10-04T14:57:11+00:00","mainEntityOfPage":{"@id":"https:\/\/digital.hec.ca\/en\/blog\/successfull-social-media-advertisement-quebec\/"},"wordCount":382,"commentCount":0,"publisher":{"@id":"https:\/\/digital.hec.ca\/#organization"},"image":{"@id":"https:\/\/digital.hec.ca\/en\/blog\/successfull-social-media-advertisement-quebec\/#primaryimage"},"thumbnailUrl":"https:\/\/digital.hec.ca\/wp-content\/uploads\/2022\/11\/Editorial-Calendar-DM-1024x797.jpg","articleSection":["R\u00e9seaux Sociaux","Social Media"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/digital.hec.ca\/en\/blog\/successfull-social-media-advertisement-quebec\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/digital.hec.ca\/en\/blog\/successfull-social-media-advertisement-quebec\/","url":"https:\/\/digital.hec.ca\/en\/blog\/successfull-social-media-advertisement-quebec\/","name":"Successfull advertising on social media","isPartOf":{"@id":"https:\/\/digital.hec.ca\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/digital.hec.ca\/en\/blog\/successfull-social-media-advertisement-quebec\/#primaryimage"},"image":{"@id":"https:\/\/digital.hec.ca\/en\/blog\/successfull-social-media-advertisement-quebec\/#primaryimage"},"thumbnailUrl":"https:\/\/digital.hec.ca\/wp-content\/uploads\/2022\/11\/Editorial-Calendar-DM-1024x797.jpg","datePublished":"2022-11-15T00:01:34+00:00","dateModified":"2026-10-04T14:57:11+00:00","description":"Advertising your brand or product on social media nowadays is really important. In this article you will find out how to best promote your ads in Qu\u00e9bec.","breadcrumb":{"@id":"https:\/\/digital.hec.ca\/en\/blog\/successfull-social-media-advertisement-quebec\/#breadcrumb"},"inLanguage":"en-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/digital.hec.ca\/en\/blog\/successfull-social-media-advertisement-quebec\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/digital.hec.ca\/en\/blog\/successfull-social-media-advertisement-quebec\/#primaryimage","url":"https:\/\/digital.hec.ca\/wp-content\/uploads\/2022\/11\/Editorial-Calendar-DM-1024x797.jpg","contentUrl":"https:\/\/digital.hec.ca\/wp-content\/uploads\/2022\/11\/Editorial-Calendar-DM-1024x797.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/digital.hec.ca\/en\/blog\/successfull-social-media-advertisement-quebec\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/digital.hec.ca\/en\/"},{"@type":"ListItem","position":2,"name":"Successfull advertising on social media"}]},{"@type":"WebSite","@id":"https:\/\/digital.hec.ca\/en\/#website","url":"https:\/\/digital.hec.ca\/en\/","name":"Digital @ HEC Montr\u00e9al","description":"Fait par des \u00e9tudiants pour des \u00e9tudiants","publisher":{"@id":"https:\/\/digital.hec.ca\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/digital.hec.ca\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":["fr-CA","en-CA"],"alternateName":"Digital HEC Montr\u00e9al"},{"@type":"Organization","@id":"https:\/\/digital.hec.ca\/#organization","name":"Digital @ HEC Montr\u00e9al","url":"https:\/\/digital.hec.ca\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/digital.hec.ca\/en\/#\/schema\/logo\/image\/","url":"https:\/\/digital.hec.ca\/wp-content\/uploads\/2025\/09\/Favicone.png","contentUrl":"https:\/\/digital.hec.ca\/wp-content\/uploads\/2025\/09\/Favicone.png","width":512,"height":512,"caption":"Digital @ HEC Montr\u00e9al"},"image":{"@id":"https:\/\/digital.hec.ca\/en\/#\/schema\/logo\/image\/"},"alternateName":"Digital HEC Montr\u00e9al","description":"Digital @ HEC Montr\u00e9al is an educational platform featuring student-created content about digital business, technology and marketing.","parentOrganization":{"@type":"CollegeOrUniversity","@id":"https:\/\/www.hec.ca\/#college-or-university"}},{"@type":"Person","@id":"https:\/\/digital.hec.ca\/en\/#\/schema\/person\/858e2b358f081772d6198f8c25e92a24","name":"tauberninasophie","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/d8ac1640221c6a01b5eb392e012d1bd15c76bb8369f512a70fb1825e5341a64d?s=96&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/d8ac1640221c6a01b5eb392e012d1bd15c76bb8369f512a70fb1825e5341a64d?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d8ac1640221c6a01b5eb392e012d1bd15c76bb8369f512a70fb1825e5341a64d?s=96&r=g","caption":"tauberninasophie"},"url":"https:\/\/digital.hec.ca\/en\/blog\/author\/tauberninasophie\/"},{"@type":"CollegeOrUniversity","@id":"https:\/\/www.hec.ca\/#college-or-university","name":"HEC Montr\u00e9al","url":"https:\/\/www.hec.ca\/","sameAs":["https:\/\/www.facebook.com\/HECMontreal\/","https:\/\/www.instagram.com\/hecmontreal\/","https:\/\/www.linkedin.com\/school\/hec-montreal\/","https:\/\/www.youtube.com\/@HECMontreal"]}]}},"views":72,"_links":{"self":[{"href":"https:\/\/digital.hec.ca\/en\/wp-json\/wp\/v2\/posts\/29069","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digital.hec.ca\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digital.hec.ca\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digital.hec.ca\/en\/wp-json\/wp\/v2\/users\/1004"}],"replies":[{"embeddable":true,"href":"https:\/\/digital.hec.ca\/en\/wp-json\/wp\/v2\/comments?post=29069"}],"version-history":[{"count":1,"href":"https:\/\/digital.hec.ca\/en\/wp-json\/wp\/v2\/posts\/29069\/revisions"}],"predecessor-version":[{"id":78927,"href":"https:\/\/digital.hec.ca\/en\/wp-json\/wp\/v2\/posts\/29069\/revisions\/78927"}],"wp:attachment":[{"href":"https:\/\/digital.hec.ca\/en\/wp-json\/wp\/v2\/media?parent=29069"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digital.hec.ca\/en\/wp-json\/wp\/v2\/categories?post=29069"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digital.hec.ca\/en\/wp-json\/wp\/v2\/tags?post=29069"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}