{"id":27207,"date":"2022-11-08T19:22:53","date_gmt":"2022-11-09T00:22:53","guid":{"rendered":"http:\/\/digital.hec.ca\/?p=27207"},"modified":"2026-10-04T10:43:57","modified_gmt":"2026-10-04T14:43:57","slug":"what-is-paid-search-and-why-you-should-consider-it-2","status":"publish","type":"post","link":"https:\/\/digital.hec.ca\/en\/blog\/what-is-paid-search-and-why-you-should-consider-it-2\/","title":{"rendered":"Paid Search-What is it and why should you consider it"},"content":{"rendered":"
\n
\"Paid<\/figure>\n<\/div>\n\n\n

This article will adress the marketing method of paid search, also known as pay-per-click or cost-per-click. It is a form of digital marketing where search engines allows for companies and advertisers to show their ad in their results pages. The article will start off by addressing what paid paid search is, followed by its perks and finally what to keep in mind regarding the strategy. The focus of this article will be on the pay per click aspect of this method, note that there also exist other payment methods such as cost per impression or cost per acquisition.<\/p>\n\n\n\n

What is Paid search?<\/strong><\/h2>\n\n\n\n

Paid search is a way of marketing where you can advertise in the sponsored listings of a search engine. The most common way is to then pay the search engine only when someone click on the link. Advertisers bid on keywords related to their service or product to get advantages such as being visible on the first page of search results. Depending on if it is a product or non-product search, the top part of the search engine will display the sponsored ads. The cost of this way of marketing is through clicks, so called cost per click, <\/em>where the cost varies a lot depending on the market.<\/p>\n\n\n\n

Why you should consider paid search<\/strong><\/h2>\n\n\n\n

There are several advantages linked to this marketing method:<\/p>\n\n\n\n