{"id":2712,"date":"2022-03-17T20:49:49","date_gmt":"2022-03-18T00:49:49","guid":{"rendered":"http:\/\/digital.hec.ca\/en\/?p=2712"},"modified":"2023-03-28T22:37:36","modified_gmt":"2023-03-29T02:37:36","slug":"search-engine-optimization-seo-why-companies-should-use-semrush","status":"publish","type":"post","link":"https:\/\/digital.hec.ca\/en\/blog\/search-engine-optimization-seo-why-companies-should-use-semrush\/","title":{"rendered":"Search engine optimization (SEO) : Why companies should use Semrush"},"content":{"rendered":"<p><span style=\"font-weight: 400\">In 2022, people have access to a ton of information on the Internet in a matter of seconds. The irony is that so much data can lead to confusion for companies looking to improve their SEO strategy as they don\u2019t know what information to look for and where to start. This is when Semrush comes into play.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-2721 aligncenter\" src=\"https:\/\/digital.hec.ca\/en\/wp-content\/uploads\/sites\/2\/2022\/03\/semrush-1.jpg\" alt=\"\" width=\"462\" height=\"247\" \/><\/p>\n<h5>What is Semrush?<\/h5>\n<p><span style=\"font-weight: 400\">Semrush is an online software that is subscription-based. It takes data from Bing and Google search engines and provides subscribers with keywords information and figures to improve their SEO strategy and think one step ahead of their competition. Semrush is used by more than 10 million marketers and has won 21 awards as best<\/span> <span style=\"font-weight: 400\">SEO<\/span> <span style=\"font-weight: 400\">software. Semrush is also used by a third of Fortune 500 companies such as IBM, Apple, Walmart, P&amp;G, Tesla and Samsung as their go-to SEO tool.<\/span><\/p>\n<h5>What does Semrush have to offer?<\/h5>\n<p><span style=\"font-weight: 400\">Semrush regroups more than 43 trillion backlinks, 21 billion keywords and 808 million domain profiles. The software provides more than 50 tools for companies to use and improve their SEO strategy.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Here are some of Semrush\u2019s most useful tools:<\/span><\/p>\n<p><i><span style=\"font-weight: 400\">Keyword Magic Tool <\/span><\/i><span style=\"font-weight: 400\">: This tool helps marketers find which keywords are the most relevant as it ranks them by intent, difficulty, monthly search volume and cost-per-click (CPC).\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-2722 aligncenter\" src=\"https:\/\/digital.hec.ca\/en\/wp-content\/uploads\/sites\/2\/2022\/03\/image-20211102133942-3.jpg\" alt=\"\" width=\"676\" height=\"208\" \/><\/p>\n<p><i><span style=\"font-weight: 400\">Domain Overview tool <\/span><\/i><span style=\"font-weight: 400\">: This helps users analyze their own site\u2019s SEO performance as it indicates their organic and paid search traffic.\u00a0<\/span><\/p>\n<p><i><span style=\"font-weight: 400\">Organic Research tool<\/span><\/i><span style=\"font-weight: 400\"> : This tool can be used to <\/span><span style=\"font-weight: 400\">beat competitors<\/span><span style=\"font-weight: 400\"> by analyzing their SEO strategy. Semrush provides information on competitors&#8217; use of specific keywords and how much traffic they generate.\u00a0<\/span><\/p>\n<p><i><span style=\"font-weight: 400\">SEO Content Template<\/span><\/i><span style=\"font-weight: 400\"> : This tool helps marketers write SEO-adapted articles by providing writing templates with length and vocabulary suggestions in addition to backlinks propositions.\u00a0\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">Sources:\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.semrush.com\/company\/\"><span style=\"font-weight: 400\">https:\/\/www.semrush.com\/company\/<\/span><\/a><span style=\"font-weight: 400\">\u00a0<\/span><\/p>\n<p>Tekker,I. (2022, February 21). 12 Great Reasons to Use Semrush to Supercharge Your Content Marketing. <a href=\"https:\/\/www.semrush.com\/blog\/12-great-reasons-to-use-semrush-to-supercharge-your-content-marketing\/\"><span style=\"font-weight: 400\">https:\/\/www.semrush.com\/blog\/12-great-reasons-to-use-semrush-to-supercharge-your-content-marketing\/<\/span><\/a><span style=\"font-weight: 400\">\u00a0<\/span><\/p>\n<p>WebFX. What Is SEMrush and Why Should I Use It for My Business?\u00a0<a href=\"https:\/\/www.webfx.com\/digital-marketing\/glossary\/what-is-semrush\/\"><span style=\"font-weight: 400\">https:\/\/www.webfx.com\/digital-marketing\/glossary\/what-is-semrush\/<\/span><\/a><span style=\"font-weight: 400\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In 2022, people have access to a ton of information on the Internet in a matter of seconds. The irony is that so much data can lead to confusion for companies looking to improve their SEO strategy as they don\u2019t know what information to look for and where to start. This is when Semrush comes [&hellip;]<\/p>\n","protected":false},"author":756,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[46],"tags":[],"class_list":["post-2712","post","type-post","status-publish","format-standard","hentry","category-search-engine-optimization"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Search engine optimization (SEO) : Why companies should use Semrush<\/title>\n<meta name=\"description\" content=\"This article explains the reasons why companies should subscribe to Semrush to improve their SEO strategy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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