{"id":2023,"date":"2021-11-12T03:39:16","date_gmt":"2021-11-12T08:39:16","guid":{"rendered":"http:\/\/digital.hec.ca\/en\/?p=2023"},"modified":"2023-03-26T11:10:49","modified_gmt":"2023-03-26T15:10:49","slug":"artificial-intelligence-in-marketing","status":"publish","type":"post","link":"https:\/\/digital.hec.ca\/en\/blog\/artificial-intelligence-in-marketing\/","title":{"rendered":"Artificial intelligence in marketing"},"content":{"rendered":"<p><strong>Over the years, a new era has gradually developed. Controversial and debated, yet it simplifies our daily lives. It has an impact in many ways, but here we will focus on the importance of artificial intelligence in marketing: its advantages but also its limits.<\/strong><\/p>\n<h2><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2029 size-medium\" style=\"font-size: 16px\" src=\"https:\/\/digital.hec.ca\/en\/wp-content\/uploads\/sites\/2\/2021\/11\/intellignece_artificielle-300x200.jpg\" alt=\"Artificial intelligence in marketing\" width=\"300\" height=\"200\" \/><\/h2>\n<h2>Advantages of artificial intelligence in marketing<\/h2>\n<p>First of all, artificial intelligence in marketing<strong> saves time<\/strong> for workers. Indeed, it allows them to delegate some very complex tasks that would have taken hours to handle if it didn&#8217;t exist. For instance, artificial intelligence in marketing allows to analyse data accurately, thus allowing to anticipate future trends.<\/p>\n<p>It also allows to <strong>reduce errors<\/strong>. We can&#8217;t avoid the human&#8217;s ones, but artificial intelligence can.<\/p>\n<p><strong>Chatbots<\/strong> are also a big advantage of artificial intelligence in marketing. They contribute to a better customer service. They adapt to the clients&#8217; request and provide them satisfaction when it resolves the issue. Chatbots are automatized so it&#8217;s better than human help in certain cases, because all the information is stored in the memory of the chatbots: they have a big storage capacity.<\/p>\n<p>Finally, <strong>algorithms<\/strong> of artificial intelligence in marketing allows to\u00a0<strong>efficiently <\/strong><strong>catch the targeting clients<\/strong>. Indeed, thanks to it, we can have a perfect idea of the market segment.<\/p>\n<p>Artificial intelligence in marketing has other advantages. Despite However, currently, artificial intelligence in marketing has also some limits.<\/p>\n<p>Despite artificial intelligence in marketing&#8217;s numerous advantages, artificial intelligence in marketing also has limits.<\/p>\n<h2>Limits of artificial intelligence in marketing<\/h2>\n<p>First of all, a <strong>chatbot<\/strong> for example, can never replace a human. This is <span class=\"ng-star-inserted\">one of the biggest limits of artificial intelligence in marketing. <\/span>Indeed, when an assistance is a human one, <span class=\"ng-star-inserted\">the consumers do not feel that they are alone in their problem. They<\/span><span class=\"ng-star-inserted\"> feel that someone else is involved, and that is reassuring. <\/span><span class=\"ng-star-inserted\">A chatbot is not adaptable word by word. If the solution to the problem is not in its database, it will have no way to help the consumer. <\/span><span class=\"ng-star-inserted\">The human being will be able to do that or at least, he can try to find a solution. That is a difference with artificial intelligence in marketing.<\/span><\/p>\n<p>Secondly, artificial intelligence in marketing generates lots of <strong>debates<\/strong> and is very <strong>controversial.<\/strong> Indeed, <strong>ethics questions<\/strong> arise. For example, <strong>cookies:<\/strong> this small icon that you tick without questioning allows websites to get your information, sometimes personal, then to offer you ads adapted to you and your personality. Yet, this kind of tool has blurred limits. It can be sold to compagnies, and you will never know it. <strong>Personal data protection<\/strong> is therefore another limit of artificial intelligence in marketing.<\/p>\n<p>In the worst case, a <strong>hacker<\/strong> can sometimes easily get your information, as it is registered into several systems. It can sometimes be sold in the <strong>Darkweb:<\/strong> it arrives with several big apps. This is a very dark side of artificial intelligence in marketing, it pains to keep its limits.<\/p>\n<h2>Conclusion<\/h2>\n<p>Artificial intelligence in marketing is <strong>our future<\/strong>. It allows a numerous number of <strong>positive aspects<\/strong> and saves us many times when our TV does not work or when we want to know what is the best product for us. However, there are important limits to artificial intelligence in marketing: some protection and security problems, bugs, limited help from chatbots&#8230; <strong>Progress has to be made <\/strong>in artificial intelligence in marketing.<\/p>\n<p>&nbsp;<\/p>\n<h3><\/h3>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Over the years, a new era has gradually developed. Controversial and debated, yet it simplifies our daily lives. It has an impact in many ways, but here we will focus on the importance of artificial intelligence in marketing: its advantages but also its limits. Advantages of artificial intelligence in marketing First of all, artificial intelligence [&hellip;]<\/p>\n","protected":false},"author":753,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[651],"tags":[],"class_list":["post-2023","post","type-post","status-publish","format-standard","hentry","category-marketing-technology"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Artificial intelligence in marketing<\/title>\n<meta name=\"description\" content=\"Everything about artificial intelligence in marketing, which is part of our daily lives nowadays: advantages and limits. Click here!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digital.hec.ca\/en\/blog\/artificial-intelligence-in-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Artificial intelligence in marketing\" \/>\n<meta property=\"og:description\" content=\"Everything about artificial intelligence in marketing, which is part of our daily lives nowadays: advantages and limits. Click here!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/digital.hec.ca\/en\/blog\/artificial-intelligence-in-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing num\u00e9rique | Digital Marketing | HEC Montr\u00e9al\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/fr-ca.facebook.com\/HECMontreal\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-12T08:39:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-26T15:10:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/digital.hec.ca\/en\/wp-content\/uploads\/sites\/2\/2021\/11\/intellignece_artificielle-300x200.jpg\" \/>\n<meta name=\"author\" content=\"gobletprunelle\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"gobletprunelle\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/artificial-intelligence-in-marketing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/artificial-intelligence-in-marketing\\\/\"},\"author\":{\"name\":\"gobletprunelle\",\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/#\\\/schema\\\/person\\\/0ba4347562716f261da853b323d1ccc7\"},\"headline\":\"Artificial intelligence in marketing\",\"datePublished\":\"2021-11-12T08:39:16+00:00\",\"dateModified\":\"2023-03-26T15:10:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/artificial-intelligence-in-marketing\\\/\"},\"wordCount\":565,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/artificial-intelligence-in-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2021\\\/11\\\/intellignece_artificielle-300x200.jpg\",\"articleSection\":[\"Marketing Technology\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/artificial-intelligence-in-marketing\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/artificial-intelligence-in-marketing\\\/\",\"url\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/artificial-intelligence-in-marketing\\\/\",\"name\":\"Artificial intelligence in marketing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/artificial-intelligence-in-marketing\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/artificial-intelligence-in-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2021\\\/11\\\/intellignece_artificielle-300x200.jpg\",\"datePublished\":\"2021-11-12T08:39:16+00:00\",\"dateModified\":\"2023-03-26T15:10:49+00:00\",\"description\":\"Everything about artificial intelligence in marketing, which is part of our daily lives nowadays: advantages and limits. Click here!\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/artificial-intelligence-in-marketing\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/artificial-intelligence-in-marketing\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/artificial-intelligence-in-marketing\\\/#primaryimage\",\"url\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2021\\\/11\\\/intellignece_artificielle-300x200.jpg\",\"contentUrl\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2021\\\/11\\\/intellignece_artificielle-300x200.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/artificial-intelligence-in-marketing\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Artificial intelligence in marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/\",\"name\":\"Marketing num\u00e9rique | Digital Marketing | HEC Montr\u00e9al\",\"description\":\"Fait par des \u00e9tudiants pour des \u00e9tudiants\",\"publisher\":{\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/#organization\",\"name\":\"HEC Montr\u00e9al\",\"url\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/digital.hec.ca\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/Favicone.png\",\"contentUrl\":\"https:\\\/\\\/digital.hec.ca\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/Favicone.png\",\"width\":512,\"height\":512,\"caption\":\"HEC Montr\u00e9al\"},\"image\":{\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/fr-ca.facebook.com\\\/HECMontreal\\\/\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/HECMontreal\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/#\\\/schema\\\/person\\\/0ba4347562716f261da853b323d1ccc7\",\"name\":\"gobletprunelle\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/79b5e9ae568ac63b28e7a9bc662597b01cc490807b29a13de5aad478be5ccf78?s=96&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/79b5e9ae568ac63b28e7a9bc662597b01cc490807b29a13de5aad478be5ccf78?s=96&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/79b5e9ae568ac63b28e7a9bc662597b01cc490807b29a13de5aad478be5ccf78?s=96&r=g\",\"caption\":\"gobletprunelle\"},\"url\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/author\\\/gobletprunelle\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Artificial intelligence in marketing","description":"Everything about artificial intelligence in marketing, which is part of our daily lives nowadays: advantages and limits. Click here!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/digital.hec.ca\/en\/blog\/artificial-intelligence-in-marketing\/","og_locale":"en_US","og_type":"article","og_title":"Artificial intelligence in marketing","og_description":"Everything about artificial intelligence in marketing, which is part of our daily lives nowadays: advantages and limits. Click here!","og_url":"https:\/\/digital.hec.ca\/en\/blog\/artificial-intelligence-in-marketing\/","og_site_name":"Marketing num\u00e9rique | Digital Marketing | HEC Montr\u00e9al","article_publisher":"https:\/\/fr-ca.facebook.com\/HECMontreal\/","article_published_time":"2021-11-12T08:39:16+00:00","article_modified_time":"2023-03-26T15:10:49+00:00","og_image":[{"url":"https:\/\/digital.hec.ca\/en\/wp-content\/uploads\/sites\/2\/2021\/11\/intellignece_artificielle-300x200.jpg","type":"","width":"","height":""}],"author":"gobletprunelle","twitter_card":"summary_large_image","twitter_misc":{"Written by":"gobletprunelle","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/digital.hec.ca\/en\/blog\/artificial-intelligence-in-marketing\/#article","isPartOf":{"@id":"https:\/\/digital.hec.ca\/en\/blog\/artificial-intelligence-in-marketing\/"},"author":{"name":"gobletprunelle","@id":"https:\/\/digital.hec.ca\/en\/#\/schema\/person\/0ba4347562716f261da853b323d1ccc7"},"headline":"Artificial intelligence in marketing","datePublished":"2021-11-12T08:39:16+00:00","dateModified":"2023-03-26T15:10:49+00:00","mainEntityOfPage":{"@id":"https:\/\/digital.hec.ca\/en\/blog\/artificial-intelligence-in-marketing\/"},"wordCount":565,"commentCount":0,"publisher":{"@id":"https:\/\/digital.hec.ca\/en\/#organization"},"image":{"@id":"https:\/\/digital.hec.ca\/en\/blog\/artificial-intelligence-in-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/digital.hec.ca\/en\/wp-content\/uploads\/sites\/2\/2021\/11\/intellignece_artificielle-300x200.jpg","articleSection":["Marketing Technology"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/digital.hec.ca\/en\/blog\/artificial-intelligence-in-marketing\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/digital.hec.ca\/en\/blog\/artificial-intelligence-in-marketing\/","url":"https:\/\/digital.hec.ca\/en\/blog\/artificial-intelligence-in-marketing\/","name":"Artificial intelligence in marketing","isPartOf":{"@id":"https:\/\/digital.hec.ca\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/digital.hec.ca\/en\/blog\/artificial-intelligence-in-marketing\/#primaryimage"},"image":{"@id":"https:\/\/digital.hec.ca\/en\/blog\/artificial-intelligence-in-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/digital.hec.ca\/en\/wp-content\/uploads\/sites\/2\/2021\/11\/intellignece_artificielle-300x200.jpg","datePublished":"2021-11-12T08:39:16+00:00","dateModified":"2023-03-26T15:10:49+00:00","description":"Everything about artificial intelligence in marketing, which is part of our daily lives nowadays: advantages and limits. Click here!","breadcrumb":{"@id":"https:\/\/digital.hec.ca\/en\/blog\/artificial-intelligence-in-marketing\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/digital.hec.ca\/en\/blog\/artificial-intelligence-in-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/digital.hec.ca\/en\/blog\/artificial-intelligence-in-marketing\/#primaryimage","url":"https:\/\/digital.hec.ca\/en\/wp-content\/uploads\/sites\/2\/2021\/11\/intellignece_artificielle-300x200.jpg","contentUrl":"https:\/\/digital.hec.ca\/en\/wp-content\/uploads\/sites\/2\/2021\/11\/intellignece_artificielle-300x200.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/digital.hec.ca\/en\/blog\/artificial-intelligence-in-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/digital.hec.ca\/en\/"},{"@type":"ListItem","position":2,"name":"Artificial intelligence in marketing"}]},{"@type":"WebSite","@id":"https:\/\/digital.hec.ca\/en\/#website","url":"https:\/\/digital.hec.ca\/en\/","name":"Marketing num\u00e9rique | Digital Marketing | HEC Montr\u00e9al","description":"Fait par des \u00e9tudiants pour des \u00e9tudiants","publisher":{"@id":"https:\/\/digital.hec.ca\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/digital.hec.ca\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/digital.hec.ca\/en\/#organization","name":"HEC Montr\u00e9al","url":"https:\/\/digital.hec.ca\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/digital.hec.ca\/en\/#\/schema\/logo\/image\/","url":"https:\/\/digital.hec.ca\/wp-content\/uploads\/2025\/09\/Favicone.png","contentUrl":"https:\/\/digital.hec.ca\/wp-content\/uploads\/2025\/09\/Favicone.png","width":512,"height":512,"caption":"HEC Montr\u00e9al"},"image":{"@id":"https:\/\/digital.hec.ca\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/fr-ca.facebook.com\/HECMontreal\/","https:\/\/www.youtube.com\/user\/HECMontreal"]},{"@type":"Person","@id":"https:\/\/digital.hec.ca\/en\/#\/schema\/person\/0ba4347562716f261da853b323d1ccc7","name":"gobletprunelle","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/79b5e9ae568ac63b28e7a9bc662597b01cc490807b29a13de5aad478be5ccf78?s=96&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/79b5e9ae568ac63b28e7a9bc662597b01cc490807b29a13de5aad478be5ccf78?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/79b5e9ae568ac63b28e7a9bc662597b01cc490807b29a13de5aad478be5ccf78?s=96&r=g","caption":"gobletprunelle"},"url":"https:\/\/digital.hec.ca\/en\/blog\/author\/gobletprunelle\/"}]}},"views":32,"_links":{"self":[{"href":"https:\/\/digital.hec.ca\/en\/wp-json\/wp\/v2\/posts\/2023","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digital.hec.ca\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digital.hec.ca\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digital.hec.ca\/en\/wp-json\/wp\/v2\/users\/753"}],"replies":[{"embeddable":true,"href":"https:\/\/digital.hec.ca\/en\/wp-json\/wp\/v2\/comments?post=2023"}],"version-history":[{"count":0,"href":"https:\/\/digital.hec.ca\/en\/wp-json\/wp\/v2\/posts\/2023\/revisions"}],"wp:attachment":[{"href":"https:\/\/digital.hec.ca\/en\/wp-json\/wp\/v2\/media?parent=2023"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digital.hec.ca\/en\/wp-json\/wp\/v2\/categories?post=2023"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digital.hec.ca\/en\/wp-json\/wp\/v2\/tags?post=2023"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}