{"id":1779,"date":"2021-11-12T00:00:27","date_gmt":"2021-11-12T05:00:27","guid":{"rendered":"http:\/\/digital.hec.ca\/en\/?p=1779"},"modified":"2022-08-09T12:21:40","modified_gmt":"2022-08-09T16:21:40","slug":"the-dark-side-of-social-media-unrealistic-beauty-standards","status":"publish","type":"post","link":"https:\/\/digital.hec.ca\/en\/blog\/the-dark-side-of-social-media-unrealistic-beauty-standards\/","title":{"rendered":"The dark side of social media: Unrealistic beauty standards"},"content":{"rendered":"<h1><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1994\" src=\"https:\/\/digital.hec.ca\/en\/wp-content\/uploads\/sites\/2\/2021\/11\/maxresdefault-300x169.jpg\" alt=\"Unrealistic beauty standards\" width=\"328\" height=\"185\" \/><\/h1>\n<p><span style=\"font-weight: 400\">Nowadays, social media is often the home of many influencers. At first, it seems like a good opportunity because social media does reach a large audience. However, the majority of the content created by these influencers revolve around physical appearance. Social media users are convinced that what they see on these platforms is the reality and sets unrealistic beauty standards. Consequently, these unrealistic beauty standards are negatively impacting many men and women.\u00a0<\/span><\/p>\n<h3 style=\"text-align: left\"><b>Identity and mental health issues<\/b><\/h3>\n<p style=\"text-align: left\"><span style=\"font-weight: 400\">Constantly comparing ourselves to others can in the long term bring up all sorts of issues. Indeed, it is not rare to see people developing body dysmorphia while trying to fit in those unrealistic beauty standards. Furthermore, since we constantly browse social media platforms throughout the day it is easy to feel pressured to continuously keep up with the \u201cnormalized\u201d but unrealistic beauty standards from the morning when we wake up to the night when we go to bed. Facing these unrealistic beauty standards daily is affecting lives one like at a time.<\/span><\/p>\n<h3 style=\"text-align: left\"><b>Unattainable body goals<\/b><\/h3>\n<p style=\"text-align: left\"><span style=\"font-weight: 400\">When we say \u201cbody goals\u201d, people will most likely already have a certain body type in mind due to unrealistic beauty standards. While scrolling through thousands of absurd body pictures on social media and seeing <\/span>the\u00a0 \u201cbody goals\u201d hashtag under each of these photoshopped pictures, individuals will associate the body they see to a body desired by numerous individuals. In addition, the bodies you see are rarely what they actually look like.\u00a0 <span style=\"font-weight: 400\">Indeed, oftentimes they are the results of plastic surgery, intensive gym sessions, and\/or photoshop which creates unrealistic beauty standards through the users\u2019 eyes. Furthermore, a lot of individuals put their health at risk by taking different types of pills and trying different types of diets thinking it will be enough to fit today&#8217;s exaggerated unrealistic beauty standards.<\/span><\/p>\n<p>In conclusion, unrealistic beauty standards <span style=\"font-weight: 400\">often cause some identity,\u00a0 mental, and body health issues due to their physical and psychological impacts on the individual. \u00a0\u201cBody Goals\u201d is a made-up term forcing people to fit into those unrealistic beauty standards. Let\u2019s not blindly believe everything we see on social media.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>Sources:<\/p>\n<p><span style=\"font-weight: 400\">Oakes, K. (2019, March 11). The complicated truth about social media and body image. BBC Future. Retrieved November 9, 2021, from <\/span><a href=\"https:\/\/www.bbc.com\/future\/article\/20190311-how-social-media-affects-body-image\"><span style=\"font-weight: 400\">https:\/\/www.bbc.com\/future\/article\/20190311-how-social-media-affects-body-image<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400\">Hahn, E. (2019, November 15). <\/span><i><span style=\"font-weight: 400\">The toxicity of beauty standards<\/span><\/i><span style=\"font-weight: 400\">. The Catalyst. Retrieved November 11, 2021, from <\/span><a href=\"https:\/\/millardwestcatalyst.com\/10919\/opinion\/the-toxicity-of-beauty-standards\/\"><span style=\"font-weight: 400\">https:\/\/millardwestcatalyst.com\/10919\/opinion\/the-toxicity-of-beauty-standards\/<\/span><\/a><span style=\"font-weight: 400\">. <\/span><\/p>\n<p><span style=\"font-weight: 400\">Henriques, M &amp; Patnaik, D. (2020, September 21). <\/span><i><span style=\"font-weight: 400\">Social media and its effects on beauty<\/span><\/i><span style=\"font-weight: 400\">. Intechopen. Retrieved November 11, 2021, from <\/span><a href=\"https:\/\/www.intechopen.com\/chapters\/73271\"><span style=\"font-weight: 400\">https:\/\/www.intechopen.com\/chapters\/73271<\/span><\/a><span style=\"font-weight: 400\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nowadays, social media is often the home of many influencers. At first, it seems like a good opportunity because social media does reach a large audience. However, the majority of the content created by these influencers revolve around physical appearance. Social media users are convinced that what they see on these platforms is the reality [&hellip;]<\/p>\n","protected":false},"author":697,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[],"class_list":["post-1779","post","type-post","status-publish","format-standard","hentry","category-social-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The dark side of social media: Unrealistic beauty standards<\/title>\n<meta name=\"description\" content=\"When thinking about the dark side of social media, you might think of cyberbullying, trolling, or even fake news. Would you think that unrealistic beauty standards fall on the dark side as well? Let\u2019s learn more about it.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digital.hec.ca\/en\/blog\/the-dark-side-of-social-media-unrealistic-beauty-standards\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The dark side of social media: Unrealistic beauty standards\" \/>\n<meta property=\"og:description\" content=\"When thinking about the dark side of social media, you might think of cyberbullying, trolling, or even fake news. Would you think that unrealistic beauty standards fall on the dark side as well? Let\u2019s learn more about it.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/digital.hec.ca\/en\/blog\/the-dark-side-of-social-media-unrealistic-beauty-standards\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing num\u00e9rique | Digital Marketing | HEC Montr\u00e9al\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/fr-ca.facebook.com\/HECMontreal\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-12T05:00:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-09T16:21:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/digital.hec.ca\/en\/wp-content\/uploads\/sites\/2\/2021\/11\/maxresdefault-300x169.jpg\" \/>\n<meta name=\"author\" content=\"beaulieueliciane\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"beaulieueliciane\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/the-dark-side-of-social-media-unrealistic-beauty-standards\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/the-dark-side-of-social-media-unrealistic-beauty-standards\\\/\"},\"author\":{\"name\":\"beaulieueliciane\",\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/#\\\/schema\\\/person\\\/045f25953ebb2a70e99763d7da99df4c\"},\"headline\":\"The dark side of social media: Unrealistic beauty standards\",\"datePublished\":\"2021-11-12T05:00:27+00:00\",\"dateModified\":\"2022-08-09T16:21:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/the-dark-side-of-social-media-unrealistic-beauty-standards\\\/\"},\"wordCount\":429,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/the-dark-side-of-social-media-unrealistic-beauty-standards\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2021\\\/11\\\/maxresdefault-300x169.jpg\",\"articleSection\":[\"Social Media\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/the-dark-side-of-social-media-unrealistic-beauty-standards\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/the-dark-side-of-social-media-unrealistic-beauty-standards\\\/\",\"url\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/the-dark-side-of-social-media-unrealistic-beauty-standards\\\/\",\"name\":\"The dark side of social media: Unrealistic beauty standards\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/the-dark-side-of-social-media-unrealistic-beauty-standards\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/the-dark-side-of-social-media-unrealistic-beauty-standards\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2021\\\/11\\\/maxresdefault-300x169.jpg\",\"datePublished\":\"2021-11-12T05:00:27+00:00\",\"dateModified\":\"2022-08-09T16:21:40+00:00\",\"description\":\"When thinking about the dark side of social media, you might think of cyberbullying, trolling, or even fake news. 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