{"id":1407,"date":"2021-11-10T02:31:56","date_gmt":"2021-11-10T07:31:56","guid":{"rendered":"http:\/\/digital.hec.ca\/en\/?p=1407"},"modified":"2023-03-26T12:02:00","modified_gmt":"2023-03-26T16:02:00","slug":"google-ads-keyword-quality-score","status":"publish","type":"post","link":"https:\/\/digital.hec.ca\/en\/blog\/google-ads-keyword-quality-score\/","title":{"rendered":"Google ads keyword quality score"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-1416\" src=\"https:\/\/digital.hec.ca\/en\/wp-content\/uploads\/sites\/2\/2021\/10\/google-quality-score-featured-01-1-1024x605-1-300x177.png\" alt=\"\" width=\"300\" height=\"177\" \/><\/p>\n<h3><strong><u><span data-preserver-spaces=\"true\">What is a quality score?<\/span><\/u><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">Other than the bid price for the keyword, google will also evaluate the quality of your pages and your advertising. A high-quality score can help you to get a better position at a lower cost per click. The quality score is from 1-10. (1: lowest, 10: highest)<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Your advertising and landing page needs to be as\u00a0<\/span><strong><span data-preserver-spaces=\"true\">specific and relevant\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">as the keywords that you would like to buy. Quality scores are evaluated by :<\/span><\/p>\n<ol>\n<li><span data-preserver-spaces=\"true\">Click rate (CTR): the possibility that your ad is being clicked<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Relevance<\/span>\n<ol>\n<li class=\"ql-indent-1\"><span data-preserver-spaces=\"true\">Relevance of the Ad: whether your ad are closely related to the keywords that users\u2019 search on google<\/span><\/li>\n<li class=\"ql-indent-1\"><span data-preserver-spaces=\"true\">Relevance of Keywords in the landing page: This is the first landing page of your website that is closely related to the user\u2019s search<\/span><\/li>\n<\/ol>\n<\/li>\n<li><span data-preserver-spaces=\"true\">History: past reactions for exact searches of your keywords<\/span><\/li>\n<\/ol>\n<p><span data-preserver-spaces=\"true\">Each element is evaluated and compared with other advertisers who want to buy the same keywords on google with a status of \u201cAbove Average\u201d, \u201cAverage\u201d, \u201c Below Average\u201d over the last 90 days.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">You can check your current quality score in your Google Ads account. Moreover, you can see the past Quality Score to improve your landing page and ads.<\/span><\/p>\n<p><strong><u><span data-preserver-spaces=\"true\">How to improve your quality score?<\/span><\/u><\/strong><\/p>\n<p><span data-preserver-spaces=\"true\">1. Make sure your ads are relevant to keywords<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Ad relevance is the most important issue for google to evaluate your quality score. If your status is \u201cAverage\u201d or \u201cBelow average\u201d. Try :<\/span><\/p>\n<ul>\n<li style=\"list-style-type: none\">\n<ul>\n<li><span data-preserver-spaces=\"true\">Match the wording of your ad test more directly with the users\u2019 searching word<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Dividing your keywords into different themes and keywords types. For example, you are selling biscuits, you can have a keyword group for \u201csnacks\u201d and \u201crelaxing time\u201d.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">2. Update your landing page<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">It is vital to provide users with an impressive experience on your website so marketing is important to bring in people to your page.<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Keeping the landing page be relevant and consistent with the ad.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Provide updated information about your company.<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">Make sure to find the most suitable keyword for your ads and landing page.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is a quality score? Other than the bid price for the keyword, google will also evaluate the quality of your pages and your advertising. A high-quality score can help you to get a better position at a lower cost per click. The quality score is from 1-10. (1: lowest, 10: highest) Your advertising and [&hellip;]<\/p>\n","protected":false},"author":776,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1052],"tags":[],"class_list":["post-1407","post","type-post","status-publish","format-standard","hentry","category-search-engine-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google ads keyword quality score<\/title>\n<meta name=\"description\" content=\"Being the first. Being the most eye-catching. How to buy keywords from google and be the first 3 results in the google direct search? Quality score is an essential element to bid for the first-place result.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digital.hec.ca\/en\/blog\/google-ads-keyword-quality-score\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google ads keyword quality score\" \/>\n<meta property=\"og:description\" content=\"Being the first. Being the most eye-catching. How to buy keywords from google and be the first 3 results in the google direct search? Quality score is an essential element to bid for the first-place result.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/digital.hec.ca\/en\/blog\/google-ads-keyword-quality-score\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing num\u00e9rique | Digital Marketing | HEC Montr\u00e9al\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/fr-ca.facebook.com\/HECMontreal\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-10T07:31:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-26T16:02:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/digital.hec.ca\/en\/wp-content\/uploads\/sites\/2\/2021\/10\/google-quality-score-featured-01-1-1024x605-1-300x177.png\" \/>\n<meta name=\"author\" content=\"leungsintung\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"leungsintung\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/google-ads-keyword-quality-score\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/google-ads-keyword-quality-score\\\/\"},\"author\":{\"name\":\"leungsintung\",\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/#\\\/schema\\\/person\\\/099b3c396bb1392f9845bb5669b3a505\"},\"headline\":\"Google ads keyword quality score\",\"datePublished\":\"2021-11-10T07:31:56+00:00\",\"dateModified\":\"2023-03-26T16:02:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/google-ads-keyword-quality-score\\\/\"},\"wordCount\":340,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/google-ads-keyword-quality-score\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2021\\\/10\\\/google-quality-score-featured-01-1-1024x605-1-300x177.png\",\"articleSection\":[\"Search Engine Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/google-ads-keyword-quality-score\\\/#respond\"]}]},{\"@type\":[\"WebPage\",\"AboutPage\"],\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/google-ads-keyword-quality-score\\\/\",\"url\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/google-ads-keyword-quality-score\\\/\",\"name\":\"Google ads keyword quality score\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/google-ads-keyword-quality-score\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/google-ads-keyword-quality-score\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2021\\\/10\\\/google-quality-score-featured-01-1-1024x605-1-300x177.png\",\"datePublished\":\"2021-11-10T07:31:56+00:00\",\"dateModified\":\"2023-03-26T16:02:00+00:00\",\"description\":\"Being the first. 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