{"id":1023,"date":"2021-03-20T01:03:16","date_gmt":"2021-03-20T05:03:16","guid":{"rendered":"http:\/\/digital.hec.ca\/en\/?p=1023"},"modified":"2023-03-22T16:51:55","modified_gmt":"2023-03-22T20:51:55","slug":"how-chatbots-can-help-your-digital-marketing-strategy","status":"publish","type":"post","link":"https:\/\/digital.hec.ca\/en\/blog\/how-chatbots-can-help-your-digital-marketing-strategy\/","title":{"rendered":"How chatbots can help your digital marketing strategy"},"content":{"rendered":"<p><em>What is a Chatbot?<\/em><\/p>\n<p>A chatbot is a software that can simulate a conversation automatically. \u00a0It is powered by artificial intelligence and has built in responses that they will select depending on what a user enters. <img loading=\"lazy\" decoding=\"async\" class=\" wp-image-1041 alignright\" src=\"https:\/\/digital.hec.ca\/en\/wp-content\/uploads\/sites\/2\/2021\/03\/Chatbox-300x171.jpg\" alt=\"Chatbots in digital marketing strategy\" width=\"387\" height=\"220\" \/><\/p>\n<p>In other words, a chatbot allows users to have a live chat option while browsing a site or app.<\/p>\n<p><em>So why are Chatbots such an important tool in digital marketing?<\/em><\/p>\n<p>Chatbots have many uses in digital marketing. \u00a0In fact, these chat machines automate the process of engaging clients. \u00a0They allow the marketing team to prioritize other issues while they provide clients with a good user experience.<\/p>\n<p>Additionally, they collect a large amount of data. \u00a0Chatbots collect contact information which makes it easier for other parts of the process such as email marketing. \u00a0They can also offer quizzes and ask the user questions to gather even more data on what the clients like and dislike.<\/p>\n<p>The marketing team can use all the data gathered to make informed decisions regarding further steps of their marketing strategy.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-1068 alignleft\" src=\"https:\/\/digital.hec.ca\/en\/wp-content\/uploads\/sites\/2\/2021\/03\/chatbot-300x194.jpg\" alt=\"chatbot digital marketing\" width=\"378\" height=\"245\" \/>Furthermore, chatbots allow brand awareness. \u00a0In fact, as these bots lets you engage with more clients, it also let you push your brand to more users.<\/p>\n<p>They can also help with providing the clients with information on sales and new products. The main idea is that it allows you to reach more people which creates more awareness.<\/p>\n<p>In other words, chatbots are a tool used by businesses to enhance a user&#8217;s experience and help their digital marketing strategy.<\/p>\n<p>As they are an autonomous process, they free up the marketing team to work on other problems. They collect data such as basic contact information or a client&#8217;s preferences on products and such which helps with futur decisions. \u00a0 Finally, they are an easy way to achieve brand awareness due to their reach.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is a Chatbot? A chatbot is a software that can simulate a conversation automatically. \u00a0It is powered by artificial intelligence and has built in responses that they will select depending on what a user enters. In other words, a chatbot allows users to have a live chat option while browsing a site or app. [&hellip;]<\/p>\n","protected":false},"author":820,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[651],"tags":[612,636,540],"class_list":["post-1023","post","type-post","status-publish","format-standard","hentry","category-marketing-technology","tag-ai-chatbot","tag-digital-marketing-en","tag-digital-marketing-strategy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How chatbots can help your digital marketing strategy<\/title>\n<meta name=\"description\" content=\"Chatbots are automated chats that are used for many different applications and are an incredibly useful and common tool in digital marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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