{"id":651,"count":66,"description":"Artificial intelligence is everywhere, platforms keep automating more tasks and the line between marketing and technology is getting harder to draw.\r\n\r\nAlgorithms, personalization, martech, generative engines and automation are interesting not simply because they are new, but because of how they change marketing work. We look at what technology helps us do better, what it makes more complicated and what we may be delegating to it a little too quickly.","link":"https:\/\/digital.hec.ca\/en\/blog\/category\/marketing-technology\/","name":"Marketing Technology","slug":"marketing-technology","taxonomy":"category","parent":0,"meta":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing Technology Archives - Marketing num\u00e9rique | Digital Marketing | HEC Montr\u00e9al<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digital.hec.ca\/en\/blog\/category\/marketing-technology\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Technology Archives - Marketing num\u00e9rique | Digital Marketing | HEC Montr\u00e9al\" \/>\n<meta property=\"og:url\" content=\"https:\/\/digital.hec.ca\/en\/blog\/category\/marketing-technology\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing num\u00e9rique | Digital Marketing | HEC Montr\u00e9al\" \/>\n<meta property=\"og:image\" content=\"https:\/\/digital.hec.ca\/wp-content\/uploads\/2025\/09\/Cover.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"CollectionPage\",\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/category\\\/marketing-technology\\\/\",\"url\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/category\\\/marketing-technology\\\/\",\"name\":\"Marketing Technology Archives - Marketing num\u00e9rique | Digital Marketing | HEC Montr\u00e9al\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/category\\\/marketing-technology\\\/#breadcrumb\"},\"inLanguage\":\"en-CA\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/category\\\/marketing-technology\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing Technology\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/\",\"name\":\"Marketing num\u00e9rique | Digital Marketing | HEC Montr\u00e9al\",\"description\":\"Fait par des \u00e9tudiants pour des \u00e9tudiants\",\"publisher\":{\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":[\"fr-CA\",\"en-CA\"]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/#organization\",\"name\":\"Digital @ HEC Montr\u00e9al\",\"url\":\"https:\\\/\\\/digital.hec.ca\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/digital.hec.ca\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/Favicone.png\",\"contentUrl\":\"https:\\\/\\\/digital.hec.ca\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/Favicone.png\",\"width\":512,\"height\":512,\"caption\":\"HEC Montr\u00e9al\"},\"image\":{\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"alternateName\":\"Digital HEC Montr\u00e9al\",\"description\":\"Digital @ HEC Montr\u00e9al is an educational platform featuring student-created content about digital business, technology and marketing.\",\"parentOrganization\":{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.hec.ca\\\/#college-or-university\"}},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.hec.ca\\\/#college-or-university\",\"name\":\"HEC Montr\u00e9al\",\"url\":\"https:\\\/\\\/www.hec.ca\\\/\",\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/HECMontreal\\\/\",\"https:\\\/\\\/www.instagram.com\\\/hecmontreal\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/school\\\/hec-montreal\\\/\",\"https:\\\/\\\/www.youtube.com\\\/@HECMontreal\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Marketing Technology Archives - Marketing num\u00e9rique | Digital Marketing | HEC Montr\u00e9al","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/digital.hec.ca\/en\/blog\/category\/marketing-technology\/","og_locale":"en_US","og_type":"article","og_title":"Marketing Technology Archives - Marketing num\u00e9rique | Digital Marketing | HEC Montr\u00e9al","og_url":"https:\/\/digital.hec.ca\/en\/blog\/category\/marketing-technology\/","og_site_name":"Marketing num\u00e9rique | Digital Marketing | HEC Montr\u00e9al","og_image":[{"width":1200,"height":628,"url":"https:\/\/digital.hec.ca\/wp-content\/uploads\/2025\/09\/Cover.png","type":"image\/png"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"CollectionPage","@id":"https:\/\/digital.hec.ca\/en\/blog\/category\/marketing-technology\/","url":"https:\/\/digital.hec.ca\/en\/blog\/category\/marketing-technology\/","name":"Marketing Technology Archives - Marketing num\u00e9rique | Digital Marketing | HEC Montr\u00e9al","isPartOf":{"@id":"https:\/\/digital.hec.ca\/en\/#website"},"breadcrumb":{"@id":"https:\/\/digital.hec.ca\/en\/blog\/category\/marketing-technology\/#breadcrumb"},"inLanguage":"en-CA"},{"@type":"BreadcrumbList","@id":"https:\/\/digital.hec.ca\/en\/blog\/category\/marketing-technology\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/digital.hec.ca\/en\/"},{"@type":"ListItem","position":2,"name":"Marketing Technology"}]},{"@type":"WebSite","@id":"https:\/\/digital.hec.ca\/en\/#website","url":"https:\/\/digital.hec.ca\/en\/","name":"Marketing num\u00e9rique | Digital Marketing | HEC Montr\u00e9al","description":"Fait par des \u00e9tudiants pour des \u00e9tudiants","publisher":{"@id":"https:\/\/digital.hec.ca\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/digital.hec.ca\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":["fr-CA","en-CA"]},{"@type":"Organization","@id":"https:\/\/digital.hec.ca\/#organization","name":"Digital @ HEC Montr\u00e9al","url":"https:\/\/digital.hec.ca\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/digital.hec.ca\/en\/#\/schema\/logo\/image\/","url":"https:\/\/digital.hec.ca\/wp-content\/uploads\/2025\/09\/Favicone.png","contentUrl":"https:\/\/digital.hec.ca\/wp-content\/uploads\/2025\/09\/Favicone.png","width":512,"height":512,"caption":"HEC Montr\u00e9al"},"image":{"@id":"https:\/\/digital.hec.ca\/en\/#\/schema\/logo\/image\/"},"alternateName":"Digital HEC Montr\u00e9al","description":"Digital @ HEC Montr\u00e9al is an educational platform featuring student-created content about digital business, technology and marketing.","parentOrganization":{"@type":"Organization","@id":"https:\/\/www.hec.ca\/#college-or-university"}},{"@type":"Organization","@id":"https:\/\/www.hec.ca\/#college-or-university","name":"HEC Montr\u00e9al","url":"https:\/\/www.hec.ca\/","sameAs":["https:\/\/www.facebook.com\/HECMontreal\/","https:\/\/www.instagram.com\/hecmontreal\/","https:\/\/www.linkedin.com\/school\/hec-montreal\/","https:\/\/www.youtube.com\/@HECMontreal"]}]}},"_links":{"self":[{"href":"https:\/\/digital.hec.ca\/en\/wp-json\/wp\/v2\/categories\/651","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digital.hec.ca\/en\/wp-json\/wp\/v2\/categories"}],"about":[{"href":"https:\/\/digital.hec.ca\/en\/wp-json\/wp\/v2\/taxonomies\/category"}],"wp:post_type":[{"href":"https:\/\/digital.hec.ca\/en\/wp-json\/wp\/v2\/posts?categories=651"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}