{"id":1055,"count":80,"description":"A good media campaign is no longer just about choosing Meta or Google and increasing the budget. Formats, creators, algorithms, targeting and internet culture now overlap more than ever.\r\n\r\nHere, we look at campaigns that capture attention, as well as those that sometimes go too far. TikTok, targeted advertising, new formats and brand partnerships: practical examples with a critical look at what actually works.","link":"https:\/\/digital.hec.ca\/en\/blog\/category\/digital-media-campaigns\/","name":"Digital Media Campaigns","slug":"digital-media-campaigns","taxonomy":"category","parent":0,"meta":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Digital Media Campaigns Archives - Marketing num\u00e9rique | Digital Marketing | HEC Montr\u00e9al<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digital.hec.ca\/en\/blog\/category\/digital-media-campaigns\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital Media Campaigns Archives - Marketing num\u00e9rique | Digital Marketing | HEC Montr\u00e9al\" \/>\n<meta property=\"og:url\" content=\"https:\/\/digital.hec.ca\/en\/blog\/category\/digital-media-campaigns\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing num\u00e9rique | Digital Marketing | HEC Montr\u00e9al\" \/>\n<meta property=\"og:image\" content=\"https:\/\/digital.hec.ca\/wp-content\/uploads\/2025\/09\/Cover.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"CollectionPage\",\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/category\\\/digital-media-campaigns\\\/\",\"url\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/category\\\/digital-media-campaigns\\\/\",\"name\":\"Digital Media Campaigns Archives - 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