{"version":"1.0","provider_name":"Marketing num\u00e9rique | Digital Marketing | HEC Montr\u00e9al","provider_url":"https:\/\/digital.hec.ca\/en\/","title":"TIKTOK Music Discovery FYP and How Fans Find New Songs TIKTOK Music Discovery FYP and How Fans Find New Songs","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"9Aw3GgMVRm\"><a href=\"https:\/\/digital.hec.ca\/en\/blog\/tiktok-music-discovery-fyp-and-how-fans-find-new-songs\/\">TIKTOK Music Discovery FYP and How Fans Find New Songs<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/digital.hec.ca\/en\/blog\/tiktok-music-discovery-fyp-and-how-fans-find-new-songs\/embed\/#?secret=9Aw3GgMVRm\" width=\"600\" height=\"338\" title=\"&#8220;TIKTOK Music Discovery FYP and How Fans Find New Songs&#8221; &#8212; Marketing num\u00e9rique | Digital Marketing | HEC Montr\u00e9al\" data-secret=\"9Aw3GgMVRm\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/digital.hec.ca\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","thumbnail_url":"https:\/\/digital.hec.ca\/wp-content\/uploads\/2025\/11\/Untitled-design-2.jpg","thumbnail_width":1080,"thumbnail_height":1080,"description":"Explore how TikTok music discovery fyp trend is changing how listeners find new songs and how artists use short videos to reach viral audiences. This article explains how Tiktok music discovery FYP has shaped listener behaviour, and why short videos now influence how new songs reach large audiences."}