{"version":"1.0","provider_name":"Marketing num\u00e9rique | Digital Marketing | HEC Montr\u00e9al","provider_url":"https:\/\/digital.hec.ca\/en\/","title":"Beyond Traditional Advertising: The Rise of Influencer Marketing","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"WwKvS8Lo9k\"><a href=\"https:\/\/digital.hec.ca\/en\/blog\/the-rise-of-influencer-marketing\/\">Beyond Traditional Advertising: The Rise of Influencer Marketing<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/digital.hec.ca\/en\/blog\/the-rise-of-influencer-marketing\/embed\/#?secret=WwKvS8Lo9k\" width=\"600\" height=\"338\" title=\"&#8220;Beyond Traditional Advertising: The Rise of Influencer Marketing&#8221; &#8212; Marketing num\u00e9rique | Digital Marketing | HEC Montr\u00e9al\" data-secret=\"WwKvS8Lo9k\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/digital.hec.ca\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","thumbnail_url":"https:\/\/digital.hec.ca\/wp-content\/uploads\/2024\/03\/DALL\u00b7E-2024-03-21-09.36.26-Illustrate-the-transformative-growth-and-impact-of-influencer-marketing-in-a-gentle-yet-significant-way-integrating-an-influencer-into-the-scene.-Use.webp","thumbnail_width":1024,"thumbnail_height":1024,"description":"In the digital marketing world, influencer marketing has evolved from an optional strategy to a critical tool for brands aiming to expand their brand This article talks about how influencer marketing has evolved from being an optional tool to a critical element for brand growth. Discover about the booming influencer industry, its impact on consumer behavior and market disruption. In addition to why brands are switching from adopting influencer marketing over traditional advertising to better connect with their target audience, enhance brand awareness and a lot more."}