{"version":"1.0","provider_name":"Marketing num\u00e9rique | Digital Marketing | HEC Montr\u00e9al","provider_url":"https:\/\/digital.hec.ca\/en\/","title":"The Psychology Behind Digital Marketing: Understanding Consumer Behavior Online","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"QKewtx5kZN\"><a href=\"https:\/\/digital.hec.ca\/en\/blog\/psychology-in-digital-marketing\/\">The Psychology Behind Digital Marketing: Understanding Consumer Behavior Online<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/digital.hec.ca\/en\/blog\/psychology-in-digital-marketing\/embed\/#?secret=QKewtx5kZN\" width=\"600\" height=\"338\" title=\"&#8220;The Psychology Behind Digital Marketing: Understanding Consumer Behavior Online&#8221; &#8212; Marketing num\u00e9rique | Digital Marketing | HEC Montr\u00e9al\" data-secret=\"QKewtx5kZN\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/digital.hec.ca\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","thumbnail_url":"https:\/\/digital.hec.ca\/wp-content\/uploads\/2024\/11\/DALL\u00b7E-2024-11-04-16.24.06-Create-a-landscape-version-of-an-image-for-The-Psychology-Behind-Digital-Marketing_-Understanding-Consumer-Behavior-Online.-Show-a-minimalistic-repr.webp","thumbnail_width":1792,"thumbnail_height":1024,"description":"Marketing is all about consumer behavior - that includes digital marketing too! Beyond the data and algorithms, it is all about understanding cognitive Discover how psychological principles like social proof, scarcity, and reciprocity shape digital marketing strategies. Learn how brands use these insights to engage consumers, build trust, and drive conversions in the digital world."}