{"version":"1.0","provider_name":"Marketing num\u00e9rique | Digital Marketing | HEC Montr\u00e9al","provider_url":"https:\/\/digital.hec.ca\/en\/","title":"Leveraging Digital Marketing Analytics for Streaming Platforms","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"etsdSZzbqV\"><a href=\"https:\/\/digital.hec.ca\/en\/blog\/digital-marketing-analytics-for-streaming-platforms\/\">Leveraging Digital Marketing Analytics for Streaming Platforms<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/digital.hec.ca\/en\/blog\/digital-marketing-analytics-for-streaming-platforms\/embed\/#?secret=etsdSZzbqV\" width=\"600\" height=\"338\" title=\"&#8220;Leveraging Digital Marketing Analytics for Streaming Platforms&#8221; &#8212; Marketing num\u00e9rique | Digital Marketing | HEC Montr\u00e9al\" data-secret=\"etsdSZzbqV\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/digital.hec.ca\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","description":"In the realm of streaming services like Twitch and Kick, digital marketing analytics play a pivotal role in driving audience engagement, enhancing user Discover how streaming applications utilise digital marketing analytics to understand viewer behaviour, deliver personalised content recommendations, optimise monetisation strategies, foster community engagement, and enhance user experiences to thrive in the competitive world of online entertainment.","thumbnail_url":"https:\/\/digital.hec.ca\/wp-content\/uploads\/2024\/03\/image-14.png"}