{"version":"1.0","provider_name":"Marketing num\u00e9rique | Digital Marketing | HEC Montr\u00e9al","provider_url":"https:\/\/digital.hec.ca\/en\/","title":"Boutique Hotels: How Digital Marketing Helps Independent Hotels Compete Online Boutique Hotels: How Digital Marketing Helps Independent Hotels Compete Online","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"Kzb9NI4v6l\"><a href=\"https:\/\/digital.hec.ca\/en\/blog\/boutique-hotel-digital-marketing\/\">Boutique Hotels: How Digital Marketing Helps Independent Hotels Compete Online<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/digital.hec.ca\/en\/blog\/boutique-hotel-digital-marketing\/embed\/#?secret=Kzb9NI4v6l\" width=\"600\" height=\"338\" title=\"&#8220;Boutique Hotels: How Digital Marketing Helps Independent Hotels Compete Online&#8221; &#8212; Marketing num\u00e9rique | Digital Marketing | HEC Montr\u00e9al\" data-secret=\"Kzb9NI4v6l\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/digital.hec.ca\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","thumbnail_url":"https:\/\/digital.hec.ca\/wp-content\/uploads\/2026\/03\/hotel-minimal_RMCWHEAPRC.jpg","thumbnail_width":960,"thumbnail_height":664,"description":"Given that the digital world continues to evolve, the tourism industry has had to adjust quickly. This change has created new opportunities not only for Discover how boutique hotel digital marketing helps independent hotels compete with large chains through SEO, visual storytelling, online reviews and mobile optimisation."}