1.0Marketing numérique | Digital Marketing | HEC Montréalhttps://digital.hec.ca/en/TikTok Algorithm: How does TikTok’s algorithm work?rich600338<blockquote class="wp-embedded-content" data-secret="UzxZknrNIz"><a href="https://digital.hec.ca/en/blog/how-does-tiktok-algorithm-work-2/">TikTok Algorithm: How does TikTok’s algorithm work?</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://digital.hec.ca/en/blog/how-does-tiktok-algorithm-work-2/embed/#?secret=UzxZknrNIz" width="600" height="338" title="“TikTok Algorithm: How does TikTok’s algorithm work?” — Marketing numérique | Digital Marketing | HEC Montréal" data-secret="UzxZknrNIz" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script>
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https://digital.hec.ca/wp-content/uploads/2023/11/TikTok.jpg-scaled.webp25601707¡Click now to get to know how the TikTok algorithm work! By understanding better how it works we can position our companies better in this new tool. The app decides which content to show to the users by three key aspects: interactions on the videos, information, and settings on the device. The most important of all of them is the interactions, this means however the user interacts with the content and shows interest on it. For example, likes and comments. On the other hand, we also have the information inside the video like captions, sounds or trends. These elements are also considered when the algorithm tries to determine the content it will show in the FYP. Lastly the settings are another important element for the app, the language is included in these preferences.