Why email marketing is still important

Is this question about email marketing still make sense?

Why email marketing is still important?

Clearly, the list of questions about email marketing can go on and on. In this article, I will share my persuasion on why email marketing is still important.

This strategy is still widely used for a variety of reasons. One could spend all day considering the advantages of this strategy.

Why email marketing is still important?

Firstly, let’s imagine that your company has a list of 25,000 emails. With the necessary tools, we can see that about 20,000 e-mails from this list are active customers. Obviously, your company can generate minimally $20 000.  It is enough to show you why email marketing is still important. Thus, in 1 click you can submit a powerful transactional email with a list that would probably allow you to generate some revenue.

Secondly, this point is a KPI that all marketers want to measure.

Why email marketing is still important?

High conversion rate. As a marketer, creating a well-formulated and segmented email with a call to action can initiate customers to take action. If a customer has already purchased a product or even a service, they are more likely to be interested again. This is another reason why email marketing is still important.

Thirdly, this point is unavoidable. Why email marketing is still important?

I repeat…

Why email marketing is still important?

It’s an easy answer…

A marketer can use this powerful strategy to automate an email that can be sent to a specific group of an audience without having to always do it manually. (Work smarter, not Harder)

In fact, I can still go on and on with the benefits, but my goal with this simple and straightforward article is to make you understand why email marketing is still important.

Why email marketing is still important