Thanks to the sponsorship of the National Bank which allows us to offer the HEC Montreal Digital Marketing Simulator to our BAA students for free!
Having links on your Instagram story can be very effective. It engages viewers and directs them to content on other sites or platforms you would like them to see. If you have a business account you can view insights for who interacted with the link on your story. This is [...]
As a small business owner, you probably want to make more and more people to know you in order to grow or you want to build a strong relationship with your client/audience. So how about using social media to do so? Social media platforms gather everyday billions of active users [...]
Why your marketing should take advantage of COVID-19! The COVID-19 pandemic created a significant turning-point for many businesses, which forced them to reinvent their marketing strategies and tactics. The pandemic is now a part of our everyday life for two years which has changed many of our habits. Ask yourself [...]
Why Small Businesses Need Social Media Growing a small business can be extremely stressful and can even be soul crushing to see other small business grow faster. The main reason you might not be making many sales is the lack of brand awareness. This is why small businesses need social [...]