Thanks to the sponsorship of the National Bank which allows us to offer the HEC Montreal Digital Marketing Simulator to our BAA students for free!

Influencer Marketing: Micro vs Macro

Influencer Marketing: Micro vs Macro The influencer marketing has an enormous potential in the social media age. It consists in impulse your brand through the recommendation of an influencer. This one will show your products or services to his followers. Nevertheless, there is a belief that always bigger is better [...]

Want more engagement? Here are 5 types of content to do so

The rise of social media has helped businesses with their marketing tactics in numerous ways, especially with user engagement. Thus, as a digital marketer, it is essential to know what kind of posts works the best to keep your followers engaged with your brand. Here are 5 types of content [...]

5 Easy steps for engagement for your business on Instagram!

Over the years, social media has gained a huge impact on how businesses present themselves and gain popularity. It is, therefore, very important for businesses to know how to increase and engage with their following on social media. Nowadays, it will assure their livelihood against their many new emerging competitors. [...]

How to go viral on TikTok?

How to go viral on TikTok? - The secret of brand promotion Over the past few years, TikTok has become one of the most popular social media platforms and the influencer label. Many companies set up their accounts to promote the brand and attract new customers. However, for many, the [...]

TikTok vs Instagram: Competing or Teaming Up?

Have you ever thought that both apps could be besties instead? With the arrival of new content created by the new generations, a feeling of being excluded from TikTok (which until 2020 used to be mainly owned by Generation Z) appeared in all of us. Some of us even balked [...]

The rise of NFT through social media

In this post, I will explain how NFT rose through social media, and how they are closely related.  Indeed, it is said that NFTs, but also crypto, and everything related to a blockchain becomes Web 3.0, after social media, considered as Web 2.0. Web 1.0 is what is readable only, [...]

How to Grow Your Business On Instagram

Why Grow Your Business on Instagram ? Given its exceptionally high number of users, Instagram has become a huge gold mine for companies to find new clients. In fact, as of right now, the platform has over 200 million business accounts. All it takes is some creativity to attract people's [...]

Instagram creator account: how to manage it as an artist.

It is no longer a secret that Instagram is one of the best social networks that is an integral part of our lives in 2021. While some of us use it for personal purposes, others have understood the opportunity that Instagram represents to promote their work and increase their visibility. [...]

Influencer Marketing : Why?

Today, influencer marketing has become a must in digital marketing. In the digital world today, social content creators with niche audiences often can offer brands more value. They have committed and engaged groups of followers on social media. In recent years, influencer marketing has become a huge and crucial part [...]

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