Thanks to the sponsorship of the National Bank which allows us to offer the HEC Montreal Digital Marketing Simulator to our BAA students for free!

Is Accessibility Important to SEO Marketing?

What is Accessibility? According to Accessibility Services Canada, accessibility refers to the design of products, devices, services, or environments for people who experience disabilities. A disability is a physical or mental condition that limits a person’s movements, senses, or activities. More than 1 billion people worldwide, have a type of [...]

Want more engagement? Here are 5 types of content to do so

The rise of social media has helped businesses with their marketing tactics in numerous ways, especially with user engagement. Thus, as a digital marketer, it is essential to know what kind of posts works the best to keep your followers engaged with your brand. Here are 5 types of content [...]

How to improve your Shopify SEO and increase sales

How to improve your Shopify SEO and increase sales How to improve your Shopify SEO and increase sales? With the previous difficult years living with a pandemic, more and more people were looking forward to moving their business to the internet. Platforms such as Shopify attracted a lot of new [...]

How to do SEO for mobile website

HOW TO DO SEO FOR YOUR MOBILE WEBSITE  What is mobile Search Engine Optimization (SEO)? Mobile SEO is the process of improving the experience of visitors who access your website from mobile devices, such as smartphones and tablets. This includes optimizing your website and making it mobile-friendly to ensure better [...]

Why your marketing should take advantage of COVID-19

Why your marketing should take advantage of COVID-19! The COVID-19 pandemic created a significant turning-point for many businesses, which forced them to reinvent their marketing strategies and tactics. The pandemic is now a part of our everyday life for two years which has changed many of our habits. Ask yourself [...]

How to improve your SEO thanks to Netlinking

You create your own website, but you don't know how to improve your SEO? I have the solution for you: you can choose to improve your natural referencing thanks to Netlinking. As part of your marketing development strategy, the position of your site in the search results is essential. Indeed, [...]

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