Thanks to the sponsorship of the National Bank which allows us to offer the HEC Montreal Digital Marketing Simulator to our BAA students for free!

5 Easy steps for engagement for your business on Instagram!

Over the years, social media has gained a huge impact on how businesses present themselves and gain popularity. It is, therefore, very important for businesses to know how to increase and engage with their following on social media. Nowadays, it will assure their livelihood against their many new emerging competitors. [...]

TikTok vs Instagram: Competing or Teaming Up?

Have you ever thought that both apps could be besties instead? With the arrival of new content created by the new generations, a feeling of being excluded from TikTok (which until 2020 used to be mainly owned by Generation Z) appeared in all of us. Some of us even balked [...]

How to promote an event using Instagram

How to promote an event using Instagram? Promoting events can seem complicated but with the right tool, you can get super good results. One of the main tools that event promoters use is Instagram stories and here we will see step by step how to do it. Step [...]

The rise of NFT through social media

In this post, I will explain how NFT rose through social media, and how they are closely related.  Indeed, it is said that NFTs, but also crypto, and everything related to a blockchain becomes Web 3.0, after social media, considered as Web 2.0. Web 1.0 is what is readable only, [...]

How to Grow Your Business On Instagram

Why Grow Your Business on Instagram ? Given its exceptionally high number of users, Instagram has become a huge gold mine for companies to find new clients. In fact, as of right now, the platform has over 200 million business accounts. All it takes is some creativity to attract people's [...]

Instagram creator account: how to manage it as an artist.

It is no longer a secret that Instagram is one of the best social networks that is an integral part of our lives in 2021. While some of us use it for personal purposes, others have understood the opportunity that Instagram represents to promote their work and increase their visibility. [...]

How to Add Links to Instagram Stories

Having links on your Instagram story can be very effective. It engages viewers and directs them to content on other sites or platforms you would like them to see.  If you have a business account you can view insights for who interacted with the link on your story. This is [...]

The Benefits of Using Instagram for Your Business

With a daily usage that increases along with ranking amongst the top 3 leading social media sharing platforms in 2020, marketers are starting to see Instagram as a viable option to increase brand awareness. Throughout this article, you will learn about the benefits of using Instagram for your business. Benefit [...]

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