Thanks to the sponsorship of the National Bank which allows us to offer the HEC Montreal Digital Marketing Simulator to our BAA students for free!

TikTok vs Instagram: Competing or Teaming Up?

Have you ever thought that both apps could be besties instead? With the arrival of new content created by the new generations, a feeling of being excluded from TikTok (which until 2020 used to be mainly owned by Generation Z) appeared in all of us. Some of us even balked [...]

How to Add Links to Instagram Stories

Having links on your Instagram story can be very effective. It engages viewers and directs them to content on other sites or platforms you would like them to see.  If you have a business account you can view insights for who interacted with the link on your story. This is [...]

How to use Pinterest visual search engine to promote your business?

"What we see depends mainly on what we look for" John Lubbock Nowadays, image and visual aspects are key elements that  influence customer behaviour. It is in this perspective that Pinterest visual search engine positioned itself. You will discover through this article, the world of visual search engine, and you [...]

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