Thanks to the sponsorship of the National Bank which allows us to offer the HEC Montreal Digital Marketing Simulator to our BAA students for free!

Want more engagement? Here are 5 types of content to do so

The rise of social media has helped businesses with their marketing tactics in numerous ways, especially with user engagement. Thus, as a digital marketer, it is essential to know what kind of posts works the best to keep your followers engaged with your brand. Here are 5 types of content [...]

B2B content marketing : The key to sucess

The pandemic has deeply changed how customers interact. B2B Content marketing is used by today's businesses to expand their audience reach. Above all, it is a great tool to develop and strengthen a business positioning. B2B content marketing creates a stronger brand to appeal to more customers and generate new [...]

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